or


[10/11/06 - 09:48 AM]
CBS Cares Partners with Postpartum Support International to Launch Public Service Announcement and Online Education Campaign on Postpartum Depression
PSAs will debut during this Sunday's "Cold Case" and feature actors Kathryn Morris and Danny Pino.

[via press release from CBS]

CBS CARES PARTNERS WITH POSTPARTUM SUPPORT INTERNATIONAL TO LAUNCH PUBLIC SERVICE ANNOUNCEMENT AND ONLINE EDUCATION CAMPAIGN ON POSTPARTUM DEPRESSION

PSAs Will Debut During "Cold Case" on October 15 and Will Feature Show Actors Kathryn Morris and Danny Pino

Dr. Margaret Spinelli of Columbia University and New York State Psychiatric Institute Serves as Consultant

CBS Cares has partnered with Postpartum Support International [PSI] to launch a Public Service Announcement and online education campaign on postpartum depression, it was announced today by Martin Franks, Executive Vice President, Planning, Policy & Government Affairs, CBS Corporation, and Susan Dowd Stone, President of PSI. The PSAs will debut during an episode of COLD CASE titled "Baby Blues" on Sunday, Oct. 15 (9:00-10:00 PM, ET/PT). This episode includes a storyline whereby a mother admits to feeling stressed out with the demands of a new baby, along with being a working mother. The PSAs will feature COLD CASE actors Kathryn Morris and Danny Pino.

The PSAs will include warnings about the severity of postpartum depression, including the negative emotional and physical effects on the mother, infant and family if the mother is not treated. To help with early detection, the PSAs will highlight symptoms such as tearfulness, mood swings and difficulty connecting with one's baby. Each PSA will remind new mothers and family members that no one is to blame and that this is an easily treatable medical disease.

"As a broadcaster, we are uniquely positioned to educate the viewing public, and we believe postpartum depression is an under-served cause that needs more exposure," said Franks. "Given the severe-yet-treatable nature of this illness, we are pleased that Postpartum Support International brings a nationwide network to offer support and education on a local level to mothers and families suffering from this condition."

"These PSAs represent the most comprehensive national public health initiative ever undertaken to bring awareness to perinatal mood disorders," said Dowd Stone. "With the potential of reaching millions of women, partners and families, lives can be saved by ending the isolation of sufferers and offering access to treatment resources. PSI strongly commends CBS Cares and COLD CASE for devoting their substantial talents and resources to raise awareness of this critical and underserved public health issue. We are honored to be partners in this worthy community outreach."

The CBS Cares Website (www.cbs.com/cbs_cares/.com) will provide additional information such as interviews with field experts discussing the symptoms of perinatal illness and treatment options. The CBS Cares site will link to the PSI website, which lists local resources available and includes a helpline number -- 1-800-944-4773.

Dr. Margaret Spinelli, Associate Professor of Clinical Psychiatry, Columbia University College of Physicians and Surgeons and Director of Maternal Mental Health Program, New York State Psychiatric Institute, served as a medical consultant for the PSAs and online campaign. She also served as a medical expert for the Andrea Yates retrial.

"The CBS Cares campaign is an important pioneering effort by the television industry to end the stigma surrounding postpartum depression and promote the importance of early intervention and treatment," said Spinelli. "Postpartum depression is the most common complication of childbirth, with often devastating -- even sometimes fatal -- effects on mothers and children. I am proud to have been consulted for the CBS Cares campaign and am certain that it will help millions of families who unnecessarily suffer."

For the first time, CBS Cares will make available a Spanish-language version of the PSAs featuring Danny Pino to any broadcaster or cable operator wishing to run them, and will do so without the CBS Cares logo, allowing entities to brand them as their own. The CBS Cares website will include the English and Spanish-language versions.

On November 17, PSI is honoring both CBS Cares and COLD CASE for their commitment to this illness with PSI's Excellence in Media Outreach Award. Further information on this gala event is available on PSI's website.

This postpartum initiative builds on CBS Cares' commitment toward highlighting underserved health issues, including a campaign on depression that was hailed as network television´┐Żs "most expansive" campaign on the disease. The campaign was also recently honored with the Outstanding Media Award for Public Service from the National Alliance on Mental Illness.

About CBS Cares:

At the heart of CBS's public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. These PSA's have addressed numerous causes including HIV/AIDS, alcohol abuse, breast cancer, child abuse, education, literacy, menopause, mental health, obesity, prostate cancer, violence prevention, the V-Chip and women's heart disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a "breakthrough website." With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.

Postpartum Support International is the world's largest organization offering support, referrals, education, training and resources to health care providers, women and their families coping with perinatal mood disorders. With coordinators in 48 states and 26 countries around the world, PSI is well-positioned in this partnership to continue its mission fulfillment of eradicating perinatal mental illness in every community. www.postpartum.net , 1-800-944-4773.





  [october 2006]  
S
M
T
W
T
F
S


· COLD CASE (CBS)





[06/20/18 - 11:30 AM]
The CW Network to Roll Out New Six-Night Schedule Starting in October
The CW will be switching time periods for its two high-octane action and adventure Monday series, with "Arrow" now leading off the night and "DC's Legends Of Tomorrow" moving an hour later.

[06/20/18 - 11:01 AM]
Oxygen Media Presents "Serial Killer with Piers Morgan" Premiering Monday, July 16 at 7PM ET/PT
With unprecedented access to maximum security prisons, "Serial Killer with Piers Morgan" explores the minds of the most depraved serial killers for the first time.

[06/20/18 - 10:42 AM]
NBC Annouces the Eight Contestants Who Will Have to Get Crafty to Become Master Maker on Amy Poehler and Nick Offerman's "Making It"
The six-episode crafting series, hosted and executive produced by Amy Poehler and Nick Offerman, will feature judges Dayna Isom Johnson, Etsy's trend expert, and Simon Doonan, Creative Ambassador for Barneys New York.

[06/20/18 - 10:05 AM]
Charlamagne Tha God Brings His Unique Style of Interviewing to HBO in "The Gray Area with Charlamagne Tha God"
"I feel extremely blessed to be able to announce my official partnership with HBO on a new conversation series which will provide a safe space for 'unsafe' people to curate their stories and control their own narratives," notes Charlamagne.

[06/20/18 - 09:55 AM]
Freeform's "Marvel's Cloak & Dagger" Spikes to a New Series High on Its 3rd Telecast in Women 18-34
Freeform further spins the numbers for Thursday, June 14.

[06/20/18 - 09:12 AM]
"The Great Food Truck Race" Takes on the Wild West in Return of Summer Primetime Series
Hosted by Tyler Florence, the trip hits hot spots in the Southwest to test the competitors' cooking chops, selling skills and business savvy.

[06/20/18 - 09:04 AM]
Video: Trailer Debut - "Nailed It!" Season 2
Hosted by Nicole Byer and Jacques Torres, home bakers with a terrible track record take a shot at re-creating edible masterpieces for a $10,000 prize.

[06/20/18 - 09:00 AM]
ABC Announces Season Premiere of "Bachelor in Paradise" and Series Premiere of "Castaways"
"Castaways" is a revolutionary series testing the human need for companionship under extreme circumstances as each individual learns there are other castaways out there but are unaware of how many, their locations or when they will be rescued.

[06/20/18 - 08:31 AM]
Video: Trailer Debut - "Comedians in Cars Getting Coffee" - New Episodes Only on Netflix July 6
Guests include: the late Jerry Lewis, Kate McKinnon, Ellen DeGeneres, Hasan Minhaj, Dana Carvey, Neil Brennan, Tracy Morgan, Brian Regan, Alec Baldwin, Zach Galifinakis, John Mulaney, and Dave Chappelle.

[06/20/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily wins the night among adults 18-49 and total viewers.

[06/19/18 - 03:06 PM]
The 2018 "MTV Movie & TV Awards" Scores Double Digit Increase with 3.371 Million Total Viewers
MTV spins the numbers for Monday, June 18.

[06/19/18 - 01:41 PM]
Hallmark Movies & Mysteries' First Annual "Summer of Mystery" Kicks Off on a High Note
Hallmark Channel spins the numbers for the weeks of May 28-June 17.

[06/19/18 - 12:51 PM]
Paradise Found in New HGTV Series "My Aloha Dream Home" Premiering Friday, June 22, at 9 p.m. ET/PT
Real estate broker and attorney Wayne Chi helps clients find a tropical getaway to call home in the new HGTV series.

[06/19/18 - 11:30 AM]
NBC Announces Fall Premiere Dates for New 2018-19 Season
"The Voice" as is custom will kick things off on Monday, September 24 followed by the launch of new drama "Manifest."

[06/19/18 - 11:11 AM]
Academy Award(R) Winner John Ridley Joins EPIX(R) Series "Godfather of Harlem" Produced by ABC Signature Studios
The 10-episode series tells the story of infamous crime boss Bumpy Johnson (Forest Whitaker), who in the early 1960s, returned from ten years in prison to find the neighborhood he used to rule in shambles and his power gone.