CBS SIGNS LONG-TERM AFFILATION AGREEMENT WITH MAX MEDIA FOR STATION IN BOWLING GREEN, KENTUCKY
CBS announced today that it has signed a long-term affiliation agreement with Max Media LLC for WNKY-DT in Bowling Green, Ky. WNKY-DT, which is the full power digital station of WNKY, the NBC affiliate Max Media owns, will sign on in the first quarter of 2007.
Peter Schruth, President, CBS Affiliate Relations, noted, "This new affiliation gives us the opportunity to significantly enhance CBS's presence in a region that had previously been underserved by the Network. Max Media's strong commitment to community service, their dedication to upgrading their broadcast properties and the successful track records of the stations they own in other markets will make this a winning partnership for CBS, Max Media and the audiences and advertisers we will be serving in South Central Kentucky."
John Trinder, President of Max Media, said, "We're very happy to be a part of the fast growing Bowling Green/South Central Kentucky market. The addition of CBS is the next step in our long term plans to grow our presence in the market. We have a number of dual affiliation stations across the country and have enjoyed great success with them. This unique combination of two of the big three is very unusual and tremendously exciting for us."
Bowling Green, Ky., is the 183rd largest market in the country.
The CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States -- includes CBS Entertainment, CBS News and CBS Sports. The Network is a part of CBS Corporation (NYSE: CBS.A and CBS), a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry.
Max Media LLC, a privately held broadcast company headquartered in Virginia Beach, Va., currently owns/operates 37 radio stations in ten states and nine television stations in five states.