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HALLMARK CHANNEL GETS PERSONAL WITH VIEWERS IN NEW �TELL US YOUR STORY� PROGRAMMING INITIATIVE WHICH TURNS THEIR INDIVIDUAL STORIES INTO ANIMATED SHORTS
Viewers Invited to Share Memorable Stories of Romance, Family, Humor,
Heartfelt Moments or Holiday Celebrations With a Chance To Have Their
Stories Made Into Animated Shorts To Appear On Air and Online
Submissions Process Begins Mid-October With Stories
To Begin Airing in February 2007
Do you want your story told on TV? Do you know someone who does? Maybe
someone who has a story about how they met their husband or wife? Or a memorable
family holiday celebration?
Starting mid-October, Hallmark Channel will invite viewers to share those and
other personal stories for its newest programming initiative entitled �Tell Us Your Story�
with the chance to see their story made into an animated short to appear on Hallmark
Channel and online at www.hallmarkchannel.com beginning in February of 2007.
�Hallmark Channel is known as the place where great stories come to life. It�s a
natural extension of our brand to invite our viewers to share their own wonderful stories
and then have them brought to life on air and online. At the same time, it allows the
network to remain current at a time when viewers are becoming more involved in the
creation of a programmer�s content,� said David Kenin, Executive Vice President,
Programming, Hallmark Channels.
�This will be an ongoing campaign that we think will be both engaging and
entertaining,� said Marvin Dorson, Senior Vice President, Creative Services, Hallmark
Channels. �It�s also a great opportunity for us to get to know our audience better and
to enhance our relationship with them.�
Hallmark Channel will start airing on-air, call-to-action spots about the �Tell Us
Your Story� campaign in mid-October. Viewers can also visit www.hallmarkchannel.com
for more information and to submit their stories.
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of 75 million
subscribers. The top tier program service is distributed through more than 5,300 cable
systems and communities as well as direct-to-home satellite services across the
country. It consistently ranks in the Top 10 in Total Day and Prime Time household
ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie
Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes
titles from its award-winning collection of movies, miniseries and films for exhibition in a
variety of television media including broadcast, cable, Video-on-Demand and High
Definition Television.
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