or


[11/02/06 - 10:35 AM]
TNT and Procter & Gamble's Iams Showcase Individuals Making a Dramatic Difference in Their Communities
The "TNT Dramatic Difference Movie," is an "impactful campaign that celebrates unsung heroes whose acts of selfless giving have helped to change lives and inspire hope."

[via press release from TNT]

TNT and Procter & Gamble�s Iams Showcase Individuals Making a DRAMATIC DIFFERENCE in Their Communities

Featured Dramatic Difference Movie Drumline to Air Friday, Nov. 3 at 8 p.m. (ET/PT) on TNT

TNT and Iams to Promote Canine Assistants and Stray Atlanta as Worthwhile Community Organizations

Turner Network Television (TNT) announced today the newest branded sponsorship platform around the network that knows drama, the TNT Dramatic Difference Movie, an impactful campaign that celebrates unsung heroes whose acts of selfless giving have helped to change lives and inspire hope. This November and December, Iams will join TNT as the premiere sponsor for the Dramatic Difference Movie and showcase two worthwhile canine organizations, Canine Assistants and Stray Atlanta. This co-branded sponsorship will thread through custom on-air creative including Dramatic Difference branded billboards, tune-ins and spotlight profiles, as well as a dedicated micro site housed at TNT.tv.

�By marrying the strength of TNT�s dramatic brand with a well-known premium pet nutrition product such as Iams, we will raise awareness for two dedicated and inspiring non-profit organizations,� said Katherine Johnson, vice president, Turner Entertainment Promotions and Marketing. �We are very pleased to focus on the positive aspects of Drama and partner with Iams' to salute individuals who contribute to their communities. Our goal is to motivate our viewers and Iams consumers to make a dramatic difference.�

As co-branded sponsor for the Dramatic Difference Movie, Iams will be featured in the spotlight film�s on-air promotional support which includes tune-ins, billboards running within the film and profiles featured during breaks from the movie, as well as across the TNT.tv micro site dedicated to the effort. One profile will run during each film spotlighting an individual and organization that are making a difference in their community.

TNT will also drive viewers to TNT.tv to learn how they can become more involved in their community. The Dramatic Difference Movie micro site will feature additional information and video clips on the people and organizations that are showcased within the films, direct links to the organization Web sites, upcoming movie airdates and the opportunity to share personal stories by telling TNT who is making a difference locally for consideration to air within a future spotlight film.

This week�s featured movie, Drumline, will air Friday, Nov. 3, at 8 p.m. (ET/PT) on TNT. Additional upcoming Dramatic Difference Movies sponsored by Iams include Ocean�s Eleven on Dec. 23 and Sleepy Hollow on Dec. 29. These high-profile films will follow suit, featuring IAMS branding and community spotlights. For additional information on either featured organization, viewers may log on to www.canineassistants.com or www.strayatlanta.com. Both links are featured on TNT.tv.

This extensive branded promotion was created together with Procter & Gamble�s advertising agency, MediaVest.

About Iams

For nearly 60 years, Iams, a division of P&G Pet Care (NYSE:PG), has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products that delight the consumer and strengthen the human-pet bond. To learn more about Eukanuba� and Iams� Dog and Cat Foods or general pet care and nutrition information, call our Consumer Relations Team at (800) 446-3075. You also can visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Procter & Gamble [NYSE:PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Mach3�, Bounty�, Dawn�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Oral-B�, Actonel�, Duracell�, Olay�, Head & Shoulders�, Wella, Gillette�, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Turner Network Television (TNT)

Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/01/15 - 01:51 PM]
David Hill and Reginald Hudlin to Produce 88th Oscars(R) Telecast
"What a great and exciting honor! The quest is to honor the year in film, honor the art, and above all, make it fun," said Hill.

[09/01/15 - 01:12 PM]
Vice President Joe Biden to Visit CBS's "The Late Show with Stephen Colbert," Thursday, Sept. 10
Biden will join the previously announced guests Uber CEO Travis Kalanick and country singer Toby Keith.

[09/01/15 - 12:59 PM]
SundanceTV Celebrates the 30th Anniversary of the Iconic "Ghostbusters" Films with the "Slimer Saturday" Marathon, Kicking Off Saturday, September 5th at 1:00 PM ET/PT
Viewers can settle in to watch their favorite team of paranormal experts take on ghosts, ghouls and Marshmallow Men alike in these classic comedies.

[09/01/15 - 12:50 PM]
"Little People Big World: A Bigger Conversation" 2-Hour Special Airs Tonight at 8/7c on TLC
For the first time ever, this beloved family sits down for an exclusive, 2-hour candid interview with NBC News correspondent Andrea Canning.

[09/01/15 - 12:19 PM]
This Labor Day Weekend, Grab a Ringside Seat to the Greatest Boxing Movie Saga of All Time with El Rey Network's "Rocky" Movie Marathon
The "Rocky" Movie Marathon includes the first five films in the series, aired back-to-back with introductions by Stallone.

[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 12:06 PM]
Starz Play Launches on the Roku Platform
Roku customers can find Starz Play in the Movies & TV category within the Roku Channel Store.

[09/01/15 - 11:41 AM]
Catch Up on "Empire" with a Season One Marathon This Labor Day on FX
Said stunt is time for the show's second season launch on Wednesday, September 23.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 11:11 AM]
Food Network Is Full of Tricks and Treats with "Halloween Baking Championship" Hosted by Richard Blais
The four-part series launches Monday, October 5 at 9:00/8:00c on the cable channel.

[09/01/15 - 11:10 AM]
"Honor Thy Saturday" by Watching College Football on FOX & FOX Sports 1
Gridiron legends Brian "The Boz" Bosworth, Eric Dickerson and William "Refrigerator" Perry star as college football gods in FOX Sports' new ad campaign launching this week.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.