or


[11/02/06 - 10:35 AM]
TNT and Procter & Gamble's Iams Showcase Individuals Making a Dramatic Difference in Their Communities
The "TNT Dramatic Difference Movie," is an "impactful campaign that celebrates unsung heroes whose acts of selfless giving have helped to change lives and inspire hope."

[via press release from TNT]

TNT and Procter & Gamble�s Iams Showcase Individuals Making a DRAMATIC DIFFERENCE in Their Communities

Featured Dramatic Difference Movie Drumline to Air Friday, Nov. 3 at 8 p.m. (ET/PT) on TNT

TNT and Iams to Promote Canine Assistants and Stray Atlanta as Worthwhile Community Organizations

Turner Network Television (TNT) announced today the newest branded sponsorship platform around the network that knows drama, the TNT Dramatic Difference Movie, an impactful campaign that celebrates unsung heroes whose acts of selfless giving have helped to change lives and inspire hope. This November and December, Iams will join TNT as the premiere sponsor for the Dramatic Difference Movie and showcase two worthwhile canine organizations, Canine Assistants and Stray Atlanta. This co-branded sponsorship will thread through custom on-air creative including Dramatic Difference branded billboards, tune-ins and spotlight profiles, as well as a dedicated micro site housed at TNT.tv.

�By marrying the strength of TNT�s dramatic brand with a well-known premium pet nutrition product such as Iams, we will raise awareness for two dedicated and inspiring non-profit organizations,� said Katherine Johnson, vice president, Turner Entertainment Promotions and Marketing. �We are very pleased to focus on the positive aspects of Drama and partner with Iams' to salute individuals who contribute to their communities. Our goal is to motivate our viewers and Iams consumers to make a dramatic difference.�

As co-branded sponsor for the Dramatic Difference Movie, Iams will be featured in the spotlight film�s on-air promotional support which includes tune-ins, billboards running within the film and profiles featured during breaks from the movie, as well as across the TNT.tv micro site dedicated to the effort. One profile will run during each film spotlighting an individual and organization that are making a difference in their community.

TNT will also drive viewers to TNT.tv to learn how they can become more involved in their community. The Dramatic Difference Movie micro site will feature additional information and video clips on the people and organizations that are showcased within the films, direct links to the organization Web sites, upcoming movie airdates and the opportunity to share personal stories by telling TNT who is making a difference locally for consideration to air within a future spotlight film.

This week�s featured movie, Drumline, will air Friday, Nov. 3, at 8 p.m. (ET/PT) on TNT. Additional upcoming Dramatic Difference Movies sponsored by Iams include Ocean�s Eleven on Dec. 23 and Sleepy Hollow on Dec. 29. These high-profile films will follow suit, featuring IAMS branding and community spotlights. For additional information on either featured organization, viewers may log on to www.canineassistants.com or www.strayatlanta.com. Both links are featured on TNT.tv.

This extensive branded promotion was created together with Procter & Gamble�s advertising agency, MediaVest.

About Iams

For nearly 60 years, Iams, a division of P&G Pet Care (NYSE:PG), has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products that delight the consumer and strengthen the human-pet bond. To learn more about Eukanuba� and Iams� Dog and Cat Foods or general pet care and nutrition information, call our Consumer Relations Team at (800) 446-3075. You also can visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Procter & Gamble [NYSE:PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Mach3�, Bounty�, Dawn�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Oral-B�, Actonel�, Duracell�, Olay�, Head & Shoulders�, Wella, Gillette�, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Turner Network Television (TNT)

Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/31/14 - 02:37 PM]
Join the Paladins from ABC's "The Quest," As They Live Tweet During the Series Premiere, Thursday, July 31
Join the 12 would be heroes as they live tweet during the East Coast Broadcast of tonight's premiere episode airing 8:00-9:00 p.m., ET/PT.

[07/31/14 - 01:51 PM]
Showtime(R) Premieres Ray Donovan Webisodes "Behind the Fix" Starring Steven Bauer and Katherine Moennig
Fans will get an inside look on how Ray's (Liev Schreiber) team pulls off their "fixes," woven directly from the plotlines on screen.

[07/31/14 - 01:13 PM]
College Football: ESPN's Game and Studio Roster Includes More Than 100 On-Air Commentators
The lineup is highlighted by announcers with familiar and new assignments, the addition of former coaches Mack Brown and Butch Davis, and nationally recognized former SEC players and renowned sportscasters on SEC Network.

[07/31/14 - 12:20 PM]
Here Comes the Bride: A Duggar Wedding Unveiled in an All-New Season of "19 Kids & Counting"
The series returns with all-new episodes beginning Tuesday, September 2 at 9:00/8:00c.

[07/31/14 - 11:51 AM]
"Sharknado 2: The Second One" Devours the World - Record-Setting 3.9 Million Total Viewers and 1.6 Million Adults 18-49 for Syfy Original Movie
Syfy spins the numbers for Wednesday, July 30.

[07/31/14 - 11:40 AM]
Hallmark Movies & Mysteries Announces the Start of Production on "The Christmas Shepherd" Starring Teri Polo and Martin Cummins
The film is part of Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas, featuring traditional and classic Christmas films suitable for family audiences.

[07/31/14 - 11:15 AM]
Bravo Media Acquires "The Real Housewives of Melbourne" Premiering Sunday 8/3 at 12PM ET/PT with Back-to-Back Episodes
The 12-episode series follows the lavish lives of six successful Melbourne socialites as they live life on their own terms and enjoy the pampered and cultured lifestyle that the "world's most liveable city" has to offer.

[07/31/14 - 11:11 AM]
FOX Sports Tees Up Faxon & Fay for 2015 USGA Championships Coverage Team
Eight-time PGA TOUR winner Brad Faxon and former USGA executive director David Fay will serve as analysts alongside host Joe Buck, analyst Greg Norman and reporter/host Holly Sonders.

[07/31/14 - 10:56 AM]
"Tonight Show" Tops "Kimmel" and "Late Show" Combined for the Late-Night Ratings Week of July 21-25 in 18-49, Hitting a Five-Week High
NBC spins the late-night numbers for the week of July 21-25.

[07/31/14 - 10:13 AM]
Video: "BoJack Horseman" - New Trailer
The Netflix series - due on Friday, August 22 - features the voices of Will Arnett, Amy Sedaris, Alison Brie, Aaron Paul, Paul F. Tompkins and Patton Oswalt.

[07/31/14 - 10:00 AM]
E! Celebrates "Chelsea Lately" Throughout August with a Star Studded Run Up to the Live Finale on August 26th
As this groundbreaking show ends, E!'s "Queen of Late Night" will welcome some of the biggest names in Hollywood throughout the month of August, as well as some of Chelsea's fabulous friends.

[07/31/14 - 09:56 AM]
BBC America Announces Special Programming and Nationwide Theatrical Events to Launch "Doctor Who's" First Season Starring Peter Capaldi
Chris Hardwick will host "Doctor Who: Live Pre-Show" at 7:30pm ET and "Doctor Who: After Who Live" at 11:00pm ET following the premiere of "Intruders" on August 23.

[07/31/14 - 09:21 AM]
Animal Planet's "Too Cute! Pint Sized" Delivers Double the Cute in Half the Time, Beginning August 16, at 8 PM ET/PT
Each episode focuses on two litters of the world's most delightful darlings, and with pint-sized episodes, the best moments of the first eight weeks of life are packed into one extra-cuddly half hour.

[07/31/14 - 09:10 AM]
Brady Quinn Joins FOX Sports for College Football & NFL Coverage
In the booth, Quinn pairs with two veteran play-by-play announcers, teaming with Tim Brando for college games and Dick Stockton when on NFL assignment.

[07/31/14 - 09:01 AM]
Cornell Bhangra Wins "Today's Got Talent" Contest, Joins the Top 48 Acts on NBC's "America's Got Talent"
The act will join the quarter-final rounds on "AGT" and perform live Tuesday, August 12 for the chance to win the $1 million prize.