[11/15/06 - 04:06 PM]
CBS Signs Long-Term Affilation Agreement with Media General Broadcast Division for Station in Alexandria, LA.
Alexandria, La's KALB-DT is in the 179th largest market in the country.

[via press release from CBS]


CBS announced today that it has signed a long-term affiliation agreement with Media General Broadcast Division�s station, KALB-DT in Alexandria, La. Beginning Jan. 1, 2007, KALB�s digital transmitter will begin airing two signals. One will continue to air NBC and all the other programs that have made KALB the most-viewed station in the Alexandria, La., area. The other channel will carry CBS programming and introduce other new programs to the area.

Peter Schruth, President, CBS Affiliate Relations, said: �This is the first time that CBS has had a home base in Alexandria. The addition of KALB-DT to our affiliate line-up enables the Network to enhance its presence in central Louisiana. There are the added benefits of working with the skilled management team at the top-rated station in the market, as well as with Media General, one of the leading station operators in the country.�

John Cottingham, Senior Vice President, Broadcast Stations, Media General Broadcast Division, said: �We welcome the opportunity to bring CBS�s quality entertainment, news and sports programming to our audiences and advertisers in Alexandria. This is our first CBS-NBC dual affiliation and we look forward to maximizing the new sales and marketing opportunities presented by this powerful combination.�

Alexandria, La., is the 179th largest market in the country.

The CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States -- includes CBS Entertainment, CBS News and CBS Sports. The Network is a part of CBS Corporation (NYSE: CBS.A and CBS), a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry.

Media General is a multimedia company operating leading newspapers, television stations and online enterprises primarily in the Southeastern United States. The company�s publishing assets include three metropolitan newspapers, The Tampa Tribune, Richmond Times-Dispatch, and Winston-Salem Journal; 22 daily community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; and more than 150 weekly newspapers and other publications. The company�s broadcasting assets include 23 network-affiliated television stations that reach more than 32 percent of the television households in the Southeast and nearly 9.5 percent of those in the United States. The company�s interactive media assets include more than 75 online enterprises that are associated with its newspapers and television stations. Media General also owns a 33 percent interest in SP Newsprint Company, a manufacturer of recycled newsprint.

  [november 2006]  

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