THE CW, WBTV AND SUNKIST TEAM UP TO GIVE VIEWERS THE OPPORTUNITY OF A LIFETIME TO BRING "ONE TREE HILL" TO THEIR HOMETOWN
Winning Video Entry Earns Lucky Fan a Spot on an Upcoming "One Tree Hill" Episode
Winner Selected By "One Tree Hill" Executive Producers Mark Schwahn and Joe Davola
Burbank, CA (December 7, 2006) ?? The CW, Warner Bros. Television and Sunkist have joined together to give One Tree Hill fans the opportunity of a life time to appear in an episode of The CW's hit series that will be filmed on-location in the winner's hometown.
Through January 7, 2007, One Tree Hill fans can submit 30-second videos of themselves explaining why their city would make the perfect backdrop for an upcoming episode of the series. Videos can be submitted to The CW website (www.cwtv.com/sunkist).
"One Tree Hill has always had a special relationship with its fans, and has also been very forward-thinking in blurring the lines of reality and fiction," said Mark Schwahn, creator and executive producer of One Tree Hill. "Taking the cast to the winner's hometown and putting that town and winner into the world of Tree Hill is unprecedented, and we're thankful that Sunkist is helping us make this ambitious event a reality."
"With some of the most passionate fans in television, we try to do something special for them every year, giving them a chance to interact with the show through the music tour and the mall tours. This season, Mark Schwahn came up with his most innovative idea yet by taking One Tree Hill on the road and into one fan's hometown," said Joe Davola, executive producer of One Tree Hill.
The CW, Sunkist and One Tree Hill creator/executive producer Mark Schwahn and executive producer Joe Davola will review all of the submissions and select one winner. During the month of February 2007, the cast and crew of One Tree Hill will travel to the winner's hometown to film the episode which will air during the current season of the series. The winner will also make a guest appearance in the episode.
This is the second consecutive year that One Tree Hill and Sunkist have partnered for a season-long branded entertainment partnership that gives viewers and consumers the experience of interacting with the show and the Sunkist brand like never before. The co-branded partnership will be promoted on The CW Network and online at SunkistSoda.com, as well as popular sites such as AOL and Yahoo.
One Tree Hill is from executive producer and show creator Mark Schwahn ("Coach Carter"), executive producers Mike Tollin, Brian Robbins, Joe Davola ("Smallville") and Greg Prange for Tollin/Robbins Productions and Warner Bros. Television.