or


[12/18/06 - 10:56 PM]
IFC and Southern Comfort Form New Partnership
IFC will team with Southern Comfort as the national distribution partner for a series of short-films telling the personal stories of New Orleans area musicians.

[via press release from IFC]

IFC and Southern Comfort Form New Partnership

Short Films on Personal Stories of New Orleans Area Musicians to Air on the Network and Online Now through February 2007 as Part of "Start the Music Up" Initiative

New York, NY, December 18, 2006 - The Independent Film Channel (IFC), the first and largest network dedicated to independent film, announced today that it has joined forces with Southern Comfort as the national distribution partner for a series of short-films telling the personal stories of New Orleans area musicians. The films, created by advertising agency Arnold Worldwide, are part of Southern Comfort's "Start the Music Up" campaign, an integrated branded entertainment initiative, designed to raise money for the Southern Comfort Music fund, which supports the New Orleans Musicians Hurricane Relief Fund and New Orleans Area Habitat for Humanity. Starting the week of December 18, IFC will air the Start the Music Up films interstitially over three months on IFC TV, as well as post the films online at www.IFC.com. The partnership provides Southern Comfort with an opportunity to platform their brand and message within the network's uncut, festival-like on-air environment, while furthering IFC's mission to give a voice to rising artists. Southern Comfort joins IFC's growing list of unique integrated partnerships which includes such clients as Acura, Heineken, L'Oreal and Target.

"IFC is dedicated to empowering artists of all levels, which makes this unique partnership with Southern Comfort a natural fit - and something we're very excited to get behind," said Alan Klein, Senior Vice President of Partnerships and Licensing for IFC. "As a commercial-free network, we've developed a business model that offers our partners innovative avenues to effectively reach consumers in a creative and uncluttered environment. This particular initiative speaks to the wide range of partnerships we continue to develop, and we are very pleased to kick this off for such an important cause."

"Having the Start the Music Up films appear on the Independent Film Channel means more people will hear these musicians' powerful stories, visit the SoCo Music Fund web site, and make a donation to help keep music alive and thriving in New Orleans," said Ann Stickler, VP, Global Marketing Director, Brown-Forman.

The Start the Music Up films were shot on location in April leading up to Jazz Fest. Each film focuses on a different artist and weaves in vibrant live performances with personal interviews and footage from New Orleans. Featured artists span the genres of brass band, hip-hop, rock and funk and showcase the unique fusion of sound found in New Orleans. The lineup includes Big Sam's Funky Nation, Cowboy Mouth, Gravy, Hazard County Girls, Johnny Sketch and the Dirty Notes and Theresa Andersson.

"The goal of the project is to focus attention on all the musicians who lost everything in the aftermath of Hurricane Katrina. They had to leave their homes and they need help," said Pete Favat, Chief Creative Officer, Arnold Boston. "Music is a big part of the Southern Comfort tradition, so it's a natural partnership. We're thrilled that IFC can give the project this kind of exposure."

In addition to IFC, distribution of the films is scheduled for Southern Comfort domestic music events, and online at www.socomusicfund.org. International distribution, including the U.K., Greece, South Africa and Australia, includes select music and experiential events and potentially in cinema venues.

As part of the partnership, IFC will run on-air promotions directing viewers to both ifc.com and www.socomusicfund.org to learn more and view the stories.

About Southern Comfort

Southern Comfort, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, Southern Comfort is sold in 65 countries around the world and continues to grow as an icon brand. Visit us at www.SouthernComfort.com.

About Brown-Forman

Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Southern Comfort, Jack Daniel's, Canadian Mist, Fetzer and Bolla Wines, Korbel California Champagnes, and Hartmann Luggage.

About The New Orleans Musicians Hurricane Relief Fund

The New Orleans Musicians Hurricane Relief Fund is a non-profit organization founded by Ben Jaffe of Preservation Hall. NOMHRF's mission is twofold: to provide humanitarian outreach to New Orleans musicians affected by Hurricane Katrina and to revive New Orleans' unique musical culture. By returning displaced musicians to New Orleans, creating gigs in the city, and replacing flood-damaged instruments, NOMHRF empowers musicians to earn a living and heal our community with music.

About Arnold

Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized brands like American Legacy Foundation's truth?, Vonage, Timberland, TAG, ESPN, Royal Caribbean, Southern Comfort and Jack Daniel's. Arnold Worldwide is owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA) and represents one of the lead agencies in the system, with three fully integrated service offices in the U.S.: the Boston headquarters, New York, and Washington D.C., as well as seven additional service offices.

About IFC Television

The Independent Film Channel (IFC) is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut, uncensored and commercial-free.

The network is part of IFC Companies -- the only brand to operate in every area of independent film to include television, production, financing, distribution, digital, on-demand and exhibition. IFC Companies uses its unique cross-platform position to broaden the audience of independent film and to provide independent filmmakers with a strong voice. IFC Companies is a division of Rainbow Media Holdings, LLC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [december 2006]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/27/15 - 07:00 AM]
Don Mischer Productions to Produce "67th Primetime Emmy(R) Awards" Airing Sunday, September 20, Live on FOX
"It's been a great year in television," said Don Mischer. "Celebrating the best of the season is a thrill for us, and having the talented and hilarious Andy Samberg on board as host will make for a can't-miss celebration."

[03/27/15 - 05:00 AM]
"Fancy Nancy," The New York Times Bestselling Series, Optioned for Original Animated TV Movie and Series, Slated for Premiere in 2017 on Disney Junior
In addition, HarperCollins and Disney Publishing will collaborate on book editions based on the television series.

[03/26/15 - 02:04 PM]
Nickelodeon's 28th Annual Kids' Choice Awards to Simulcast Across Nickelodeon, TeenNick, Nicktoons and TV Land, Live Stream on Nick.com and Nick App Saturday, March 28, at 8:00 P.M. (ET/PT)
The night begins with a super-sized episode of "The Thundermans" at 7:00 p.m. (ET/PT) and ends with an exclusive first-look of the all-new animated series "Harvey Beaks" immediately following the slime ceremony at 9:30 p.m. (ET/PT).

[03/26/15 - 01:03 PM]
"Living with Lincoln," The Story of One Family's Efforts to Save the Photographs of Abraham Lincoln Over the Course of Five Generations, Debuts April 13 on HBO
The film explores his family's physical and emotional connection to the president, revealing a personal side of the immortal leader through a modern-day journey of discovery, obsession, depression and despair.

[03/26/15 - 01:00 PM]
Saoirse Ronan and Cynthia Nixon Star in "Stockholm, Pennsylvania" Premiering May 2 on Lifetime(R)
The original movie centers on a young woman, kidnapped as a child, who struggles to readjust to life after being returned home.

[03/26/15 - 12:27 PM]
William Petersen Returns to Television in WGN America's Critically Acclaimed Series "Manhattan," Produced by Lionsgate, Skydance and Tribune Studios
Production will begin on its second season in New Mexico in April for a 2015 debut on WGN America.

[03/26/15 - 12:18 PM]
"Halt and Catch Fire" Dials Up Season Two on Sunday, May 31 at 10:00 P.M. ET/PT
Viewers will also be able to catch up on season one on Netflix beginning Wednesday, April 8.

[03/26/15 - 12:13 PM]
Nickelodeon and Paramount Television Set the Stage with the Cast of "School of Rock"
The series is scheduled to air fall 2015 and is currently in production at Paramount Studios in Los Angeles.

[03/26/15 - 12:01 PM]
Colin Ferguson Cast to Join Andie MacDowell and Dylan Neal in Season Three of Hallmark Channel's Highly-Rated Primetime Original Series, "Debbie Macomber's Cedar Cove"
The #1 primetime drama makes its anticipated return with a special two-hour season premiere July 2015.

[03/26/15 - 11:52 AM]
NBC Sets Aug. 5 Premiere Dates for Two New Comedies and Robust List of Reality Series as Network Looks for Fifth Straight Summer Win in 18-49
"Mr. Robinson" and "The Carmichael Show" will launch on Wednesday, August 5 at 9:00/8:00c and 9:30/9:30c, respectively.

[03/26/15 - 11:52 AM]
Kevin Hart Brings His Boys to Comedy Central(R) with the World Premiere of "Kevin Hart Presents: Plastic Cup Boyz" on Saturday, April 11 at 11:00 PM ET/PT
Three man act Plastic Cup Boyz, Joey Wells, Will "Spank" Horton and Na'im Lynn, taped their debut special at The House of Blues in San Diego.