Netflix and NBC Join Forces Again to Offer Subscribers a Specially Produced DVD Featuring 'Heroes' Series Recap, Premiere Episode of New Drama 'The Black Donnellys' and Sneak Peek at New Series 'Raines'
DVD Promotion Available Exclusively at Netflix.com
LOS GATOS, Calif. and BURBANK, Calif., Jan. 4 --
Following a successful promotional partnership in 2006, Netflix, Inc.
(Nasdaq: NFLX), the world's largest online movie rental service, and NBC
today announced they will join forces once again to offer Netflix's
subscribers a unique and exclusive DVD experience. The NBC DVD will feature
a specially produced, never-before-seen recap of the first eleven episodes
of the hit Golden Globe-nominated series "Heroes" and the first full
episode of the highly anticipated new NBC drama, "The Black Donnellys" from
Academy Award winners Paul Haggis and Bobby Moresco ("Crash").
Additionally, the DVD will offer a first-time sneak peek of actor Jeff
Goldblum's new drama series "Raines."
Starting today, Netflix subscribers have the opportunity to add the NBC
DVD to their queues. The NBC DVD will be available exclusively to Netflix
subscribers until January 15, when the content will also be available for
viewing at NBC.com. The special DVD will be available to Netflix
subscribers though the end of March. With "Heroes" on hiatus until January
22, the recap provides viewers with an easy way to catch up on the series
and learn more about the characters and plot lines of the Golden Globe
nominated series which Time magazine selected as one of the best shows of
2006. "The Black Donnellys" and "Raines" will join the NBC line-up this
NBC and Netflix will engage in a variety of platforms to drive
awareness for this promotion, including tagged network spots and Web site
presence. In addition, the promotion will be featured on the Netflix Web
site and print ads inside the company's trademark red mailers. Netflix will
also promote the special offer to relevant subscribers based on previous
rentals and ratings of comparable content.
"We are delighted to again be working with Netflix on this special
offer," said John Miller, chief marketing officer, NBC Universal Television
Group. "We think the combination of an exclusive catch-up for audiences who
have not yet discovered 'Heroes,' the pilot of 'The Black Donnellys,' as
well as a preview of 'Raines,' will make a very attractive offering for
"Partnering with NBC to provide original content to our subscribers
that can't be found anywhere else is a tremendous value add for Netflix,"
said Ted Sarandos, Netflix chief content officer. "Enhancing consumers'
entertainment experience is the end goal for both companies and this
promotion certainly achieves that goal."
From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the
Golden Globe nominated "Heroes," an epic drama that chronicles the lives of
ordinary people who discover they possess extraordinary abilities. As a
total eclipse casts its shadow across the globe, a genetics professor
(Sendhil Ramamurthy, "Blind Guy Driving") in India is led by father's
disappearance to uncover a secret theory -- there are people with super
powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls")
tries to convince his politician brother (Adrian Pasdar, "Judging Amy")
that he can fly. A high school cheerleader (Hayden Panettiere, "Ice
Princess") learns that she is totally indestructible while trying to relate
to her father (Jack Coleman, "Dynasty") who has a keen interest in people
with special abilities. A Las Vegas single mother (Ali Larter, "Final
Destination") struggles to make ends meet to support her young son (Noah
Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a
secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire
Slayer") continues to baffle authorities who twice have been unable to
contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug
addiction is destroying his life and relationship with his girlfriend
(Tawny Cypress, NBC's "Third Watch"), can paint the future. A
down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear
people's thoughts, which puts him on the trail of an elusive serial killer.
In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop
time through sheer will power. Their ultimate destiny is nothing less than
saving the world. Joining Kring as executive producer are Dennis Hammer
(NBC's "Crossing Jordan") and Allan Arkush (NBC's "Crossing Jordan"). The
drama is produced by NBC Universal Television Studio in association with
About "The Black Donnellys"
Academy Award winners Paul Haggis and Bobby Moresco are the creators of
NBC's "The Black Donnellys," a gritty new crime-drama series filmed in New
York City and loosely based on Moresco's background. The show follows the
exploits of four young, working-class Irish-American brothers and their
involvement in organized crime in New York City. The Donnelly brothers will
do anything to protect each other against all odds. The ensemble cast
includes Kirk Acevedo, Thomas Guiry, Billy Lush, Keith Nobbs, Michael
Stahl-David, Jonathan Tucker and Olivia Wilde. The pilot was directed by
Haggis, who also wrote the Academy Award-winning "Million Dollar Baby."
Haggis and Moresco are the creators and executive producers. The series is
a production is NBC Universal Television Studio in association with
Blackfriars Bridge Productions.
Emmy-Award winning writer-producer Graham Yost ("Band of Brothers,"
"Boomtown") and star Jeff Goldblum ("The Lost World: Jurassic Park,"
"Independence Day," "The Fly") combine creative forces in "Raines," an
inventive police drama, which blends traditional noir storytelling with
humor and intrigue. Eccentric LAPD Detective Michael Raines (Goldblum) has
a unique ability -- his imagination is so keen that when he's on a murder
case, the murder victims actually take shape in front of him.
At first he thinks he's losing his mind, but he finds that talking to
these constantly evolving hallucinations (they're figments of his
imagination, not ghosts) helps him discover their killers. Raines struggles
to accept his peculiar gift -- or burden -- and reconcile it with his daily
life. Also prominent in Raines' life are his understanding boss, Captain
Daniel Lewis (Matt Craven, "From the Earth to the Moon"); an antagonistic
uniformed officer, Remi Moyer (Dov Davidoff, "Third Watch"); Boyer's long
suffering partner, Officer Michelle Lance (Linda Park, "Star
Trek:Enterprise"); sharp-tongued civilian employee Carolyn Crumley (Nicole
Sullivan, "MADtv"); his former partner, Charlie Lincoln (Malik Yoba,
"Thief"); and therapist Samantha Kohl (Madeleine Stowe, "The Last of the
Mohicans", "We Were Soldiers"). "Raines" is from NBC Universal Television
Netflix, Inc. (Nasdaq: NFLX) is the world's largest online movie rental
service, providing more than five million subscribers access to over 70,000
DVD titles. The company offers a variety of subscription plans, starting at
$5.99 a month. There are no due dates, no late fees and no shipping fees.
DVDs are delivered for free by the USPS from regional shipping centers
located throughout the United States. Netflix can reach more than 90
percent of its subscribers with generally one business-day delivery.
Netflix offers personalized movie recommendations to its members and has
more than one billion movie ratings. Netflix also allows members to share
and recommend movies to one another through its Friends(SM) feature. For
more information, visit http://www.netflix.com .
SOURCE Netflix, Inc.