or


[01/16/07 - 09:55 AM]
CBS and Chevrolet Join Forces to Create a Multi-Platform Event Surrounding the "Chevy Super Bowl College Ad Challenge"
The winning team will be revealed during CBS's annual "Super Bowl's Greatest Commercials 2007" special on Friday, February 2.

[via press release from CBS]

CBS AND CHEVROLET JOIN FORCES TO CREATE A MULTI-PLATFORM EVENT SURROUNDING THE "CHEVY SUPER BOWL COLLEGE AD CHALLENGE"

The Challenge Culminates with the Broadcast of the Winning Commercial during CBS's Coverage of Super Bowl XLI

New York (January 16, 2007) - CBS and Chevrolet have joined forces to create a multi-platform event about the final stages in the "Chevy Super Bowl College Ad Challenge." The campaign includes reality webisodes to be featured on CBS.com, a presence in CBS's primetime special "Super Bowl's Greatest Commercials 2007" where the winning team from the Challenge will be announced, and culminates with the winning commercial airing during the Network's broadcast of Super Bowl XLI on Sunday, Feb. 4th.

As part of the "Chevy Super Bowl College Ad Challenge" Chevy has given students the chance to compete for the opportunity to have their idea for a Chevy ad produced for the 2007 Super Bowl which is one of the most coveted advertising spots on television with, on average, 90 million viewers tuning in to watch.

"Consumer-generated ads, in the age of the Internet and YouTube, have truly come front and center. Chevy is proud to be a leader in this area," said Ed Peper, General Manager of Chevrolet. "We were thrilled to host the finalists in Detroit and are eager to share what we taught them and what they taught us that weekend with the public through this partnership with CBS," Peper said.

"Marketers are looking to creatively engage audiences across multiple platforms, and this deal accomplishes that through online components, network television sponsorship and viewer interaction," said Jo Ann Ross, President, CBS Network Sales. "This is a unique package that taps into many different audiences while delivering great value for the client, and is an exciting way to engage both viewers and advertisers."

The online component of the campaign is comprised of eight Chevy-sponsored webisodes which premiere on Jan. 22 on CBS.com. The webisodes will take viewers behind the scenes of the "Chevy Super Bowl College Ad Challenge," in which more than 820 college teams registered for the opportunity to have their ad concept made into one of Chevrolet's Super Bowl commercials. The webisodes, produced by Juma

Entertainment, will range from three to eight minutes in length, and follow the five finalist teams as they travel from their hometowns to Detroit to make "the pitch." The webisodes will show them driving the Chevy vehicles featured in their ads -- the Aveo, Cobalt, Equinox, and HHR, refining their presentations with Chevy's advertising agency Campbell-Ewald, and presenting their ad concepts to Chevy executives.

The Chevy Super Bowl Ad Challenge then goes "primetime" in CBS's annual "Super Bowl's Greatest Commercials 2007" special which airs on Friday, Feb. 2. The winning team of the Chevy College Challenge will be revealed during the special and viewers will be able to see more behind the scenes footage of the competition. Chevy is the exclusive automotive sponsor of the special.

And two days after the winning team is revealed -- their concept will be seen by roughly 90 million viewers during one of the commercials Chevy has created for Super Bowl XLI.

The final two webisodes, showing the actual process of the making of the commercial, as well as other behind-the-scenes footage from the competition, will air following the primetime show and Super Bowl, on CBS.com.

All Chevy-sponsored webisodes to be featured on CBS.com were developed and produced by Juma Entertainment. The "Super Bowl's Greatest Commercials 2007" primetime special is also being produced by Juma Entertainment in association with IMG Media and Robert Dalrymple Productions. Robert Horowitz and Steve Mayer are the executive producers, and Robert Dalrymple and Tony Lanni are the producers.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About Chevrolet

Chevrolet is one of America's best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/18/17 - 12:31 PM]
Logo Hits the Slopes Again for Aspen Gay Ski Week
Logo's stars will lead viewers on a new adventure each day in a series of 10 original short segments.

[01/18/17 - 12:30 PM]
BET to Premiere New Original Scripted Drama, "Rebel," from John Singleton on March 28th at 9PM ET/PT
Directed by John Singleton, the series follows a police officer who leaves the force after being under an intense Internal Affairs/criminal investigation for shooting her partner in the hopes of stopping him from gunning down her little brother.

[01/18/17 - 12:11 PM]
Fall's Best Reviewed and #1-Rated New Series "This Is Us" Receives Renewal for Two Additional Seasons
To date, 72 million total viewers have viewed the first 10 episodes in some fashion on all platforms.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 11:46 AM]
"America: Facts vs. Fiction" Returns to American Heroes Channel for Fascinating Fourth Season Hosted by Jamie Kaler
Hosted by former Naval officer and comedian/actor Jamie Kaler, this season is a wake-up call about the surprising hidden facts behind the most familiar and beloved stories from our nation's and military's past.

[01/18/17 - 11:35 AM]
National Geographic Discovers Ancient Anchors That Could Rewrite the History of Human Travel in the Bronze Age
"We set out to investigate the most interesting theories that argue that there is some kind of history behind the myth of Atlantis," said Cameron.

[01/18/17 - 10:43 AM]
Holly Robinson Peete and Rodney Peete Docu-Series "For Peete's Sake" Returns with All-New Episodes Saturday, February 18 on OWN
In a revealing new season, Holly and Rodney find themselves balancing it all amongst troubling headlines highlighting escalating police relations, and deep fears of raising sons Robinson, Roman and RJ in the current climate surface.

[01/18/17 - 10:35 AM]
TNT's Hit Series "Major Crimes" Renewed for Season Six
The show's stellar ensemble cast - including Mary McDonnell, G.W. Bailey, Tony Denison, Michael Paul Chan, Raymond Cruz, Phillip P. Keene, Kearran Giovanni, Jonathan Del Arco and Graham Patrick Martin - will return for the 13-episode sixth season.

[01/18/17 - 10:30 AM]
ABC News' Coverage of the Inauguration of President-Elect Donald Trump Begins Thursday, January 19
"20/20" will air two one-hour specials on Thursday, January 19 and Friday, January 20.

[01/18/17 - 10:13 AM]
NBC to Preview "Chicago Justice" on Wednesday, March 1 at 10 P.M.
The preview will immediately follow a crossover event between "Chicago Fire" at 8 p.m. and "Chicago P.D." at 9 p.m.

[01/18/17 - 10:05 AM]
Velocity and Ryan Friedlinghaus Join Forces to Bring the Inner Workings of the World-Renowned West Coast Customs Back to Velocity
In March, Velocity invites viewers deeper into the West Coast Customs world with all-new, never-before-seen episodes of "Inside West Coast Customs."

[01/18/17 - 10:02 AM]
James Frain Joins "Star Trek: Discovery"
Frain will star as "Sarek," the famed father of "Spock."

[01/18/17 - 09:38 AM]
NBC Reunites TV's Favorite Foursome with the Return of "Will & Grace" (and Jack and Karen)
Stars Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally will be back, and original series creators Max Mutchnick and David Kohan will act as showrunners and executive producers.

[01/18/17 - 09:05 AM]
Comedy Central Announces Celebrity Judges, Comedian Battlers for "Jeff Ross Presents Roast Battle II: War of the Words"
Whitney Cummings, Ken Jeong, Anthony Jeselnik, John Mayer, T.J. Miller, Patton Oswalt, Sarah Silverman, Jason Sudeikis and Snoop Dogg will serve as celebrity judges.

[01/18/17 - 09:03 AM]
Video: HBO Releases Video for Upcoming Season of "Last Week Tonight with John Oliver"
The video features Oliver as he wanders the sets of other returning HBO favorites, joined by surprising guest stars.