or


[01/19/07 - 04:56 PM]
NBC Gives 'Heroes' Audience a 360 Degree Experience Beginning on January 22
The show's "comprehensive interactive extension," includes new original content on NBC.com as well as other alternative platforms.

[via press release from NBC]

NBC GIVES 'HEROES' AUDIENCE A 360 DEGREE EXPERIENCE BEGINNING ON JANUARY 22

NBC GIVES 'HEROES' AUDIENCE A 360 DEGREE EXPERIENCE BEGINNING ON JANUARY 22

NBC Digital Entertainment To Launch Comprehensive Interactive Extension For Scripted Series Sponsored In Part By Nissan

Burbank, CA - January 19, 2007 - NBC today unveiled its extensive "TV 360" realization for the breakout-hit "Heroes." The digital extensions, which launch with the return of original episodes of the show on Monday, January 22nd, will include exclusive and original content made available on several alternative platforms, sponsored in part by Nissan.

The announcement was made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

"This is particularly exciting because it's the most developed TV 360 application we've created for a scripted series, and the first to use this level of interactivity," said Gaspin. "'Heroes' has proven itself a hit on-air and online, and these extensions of rich, original content will allow our audience unprecedented access to new levels of the show as they dig deeper."

Beginning on January 22nd, viewers will be invited to experience "Heroes" in a whole new way. As they investigate on-air clues and learn new truths about the characters, their involvement will lead them to new platforms, including interaction with unique mobile content; a WAP (Wireless Application Protocol) site that one of the characters gives them access to; a special "two screen" application which provides a real-time experience; access to the fictional Primatech Paper company's phone system; and significantly increased original content on NBC.com including secret files, hidden sites and original commentary from cast members added to each streaming episode.

"This opportunity is the next step in continuing Nissan's successful partnership with Heroes," said Melissa Adams, Senior Manager of Media, Nissan North America. "'Heroes' has been key to helping Nissan establish its new entry compact car, Versa. Heroes 360 will only further enhance the awareness of Nissan's innovative products."

As the season of "Heroes" continues, the "Heroes 360" extensions will evolve with new areas of exploration each week. OMD will be handling the media buying and implementation for Nissan.

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. "Heroes" has been honored recently with a People's Choice Award, an AFI Award and a Multicultural Prism Award, as well as nominations at the Golden Globe Awards, NAACP Image Awards, WGA Awards and Satellite Awards. As a total eclipse casts its shadow across the globe, a genetics professor (Sendhil Ramamurthy, "Blind Guy Driving") in India is led by his father's disappearance to uncover a secret theory -- there are people with super powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls") tries to convince his politician brother (Adrian Pasdar, "Judging Amy") that he can fly. A high school cheerleader (Hayden Panettiere, "Ice Princess") learns that she is totally indestructible while trying to relate to her father (Jack Coleman, "Dynasty") who has a keen interest in people with special abilities. A Las Vegas single mother (Ali Larter, "Final Destination") struggles to make ends meet to support her young son (Noah Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire Slayer") continues to baffle authorities who twice have been unable to contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug addiction is destroying his life and relationship with his girlfriend (Tawny Cypress, NBC's "Third Watch"), can paint the future. A down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear people's thoughts, which puts him on the trail of an elusive serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop time through sheer will power. Their ultimate destiny is nothing less than saving the world. Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan") and Allan Arkush (NBC's "Crossing Jordan"). The drama is produced by NBC Universal Television Studio in association with Tailwind Productions.





  [january 2007]  
S
M
T
W
T
F
S
 


· ALIAS (ABC)
· BUFFY THE VAMPIRE SLAYER (UPN)
· CROSSING JORDAN (NBC)
· EMPIRE (ABC)
· GILMORE GIRLS (NETFLIX)
· HEROES (NBC)
· JUDGING AMY (CBS)
· MY WIFE & KIDS (ABC)
· SCRUBS (ABC)
· THIRD WATCH (NBC)





[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.

[01/18/19 - 11:22 PM]
Development Update: Friday, January 18
Updates include: Hulu cancels Sean Penn-led "The First"; NBC orders two single-camera comedy pilots; and Ashley Thomas, Rick Gomez bound for ABC's "NYPD Blue" sequel series.

[01/18/19 - 05:27 PM]
CBS to Double Up on "Fam" This Coming Thursday, January 24
Look for original episodes at both 8:30/7:30c and 9:30/8:30c.

[01/18/19 - 02:51 PM]
Aubrey Plaza Hosts the 34th Film Independent Spirit Awards
The 2019 Film Independent Spirit Awards will air live exclusively on IFC at 2:00 pm PT/ 5:00 pm ET on Saturday, February 23.

[01/18/19 - 12:28 PM]
New Entertainment Network Cleo TV Debuts on Saturday, January 19 with Aspirational Lifestyle Programming for Millennial Women of Color
As previously announced, Cleo TV will be broadly distributed on Comcast Xfinity.

[01/18/19 - 11:09 AM]
Watch Season 1 of "Ryan Hansen Solves Crimes on Television*" for Free on YouTube Until February 13, 2019
Said stunt is in anticipation of the show's second season launch on January 30.

[01/18/19 - 11:00 AM]
"Big Brother: Celebrity Edition" Returns with Multiplatform Coverage
"Celebrity Big Brother After Dark" premieres on Pop on Tuesday, January 22 (12:00-3:00 AM, ET/PT) with continuous live, late night coverage seven nights a week leading into the finale.

[01/18/19 - 10:56 AM]
All-New "Unsolved Mysteries" Coming to Netflix as a Global Original Documentary Series
This modern take on the classic series will maintain the chilling feeling viewers loved about the original, while also telling the stories through the lens of a premium Netflix documentary series.

[01/18/19 - 10:50 AM]
Video: Trailer - Hulu Original Comedy "PEN15"
All 10 episodes will premiere Friday, February 8, only on Hulu.

[01/18/19 - 10:43 AM]
First Look of Nicole Maines as the DC Character "Dreamer"
The costume will be first glimpsed on the January 27 episode of "Supergirl."

[01/18/19 - 10:02 AM]
History to Premiere Eight-Part Event "Jesus: His Life" on Monday, March 25
Each of the eight chapters is told from the perspective of different biblical figures, all of whom played a pivotal role in Jesus' life including Joseph, John the Baptist, Mary Mother of Jesus, Caiaphas, Judas Iscariot, Pontius Pilate, Mary Magdalene and Peter.

[01/18/19 - 09:16 AM]
Video: New Trailer Released - truTV Season 2 of "At Home with Amy Sedaris"
This season, Sedaris welcomes an impressive list of guest stars, including: Rose Byrne, Matthew Broderick, Justin Theroux, Susan Sarandon, Gillian Jacobs, Juliette Lewis, Ellie Kemper, Fred Armisen, Michael Shannon and more!

[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.

[01/17/19 - 11:27 PM]
Development Update: Thursday, January 17
Updates include: Fabien Frankel to lead ABC's "NYPD Blue" sequel series; Peter Sarsgaard to star in "Interrogation" at CBS All Access; and Daniel Zovatto scores role in Showtime's "Penny Dreadful: City of Angels."

[01/17/19 - 01:07 PM]
Netflix Reveals "You," "Sex Education" Each Viewed by 40 Million Members; Spanish Language "Elite" Draws 20 Million
Said details mark another rare release of viewership data by the streaming service.