or


[01/22/07 - 09:18 PM]
We TV Attracts Advertisers Targeting Women During Fall 2007 Fashion Week
General Motors' Saturn division and Maybelline New York have both signed on as sponors of its original series, "Under the Tents."

[via press release from WE: Women's Entertainment]

WE tv Attracts Advertisers Targeting Women During Fall 2007 Fashion Week

Saturn and Maybelline New York Sign On for Under the Tents - Fall 2007 Fashion Week

New York, NY - January 22, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that General Motors' Saturn division and Maybelline New York will advertise during its original series, Under the Tents. The show provides an inside look at the season's hottest fashion trends from the designer collections that are unveiled during Fashion Week twice a year in NYC in September and February. Targeting women, both advertisers will receive on-air and online exposure in first quarter of 2007. Fashion programming is a popular category for advertisers on WE tv where past sponsors have included L'Oreal Paris and Payless ShoeSource for Style Me With Rachel Hunter and Twentieth Century Fox for Unwrapping Macys.

"WE tv's originals are creating opportunities with advertisers looking to reach a core audience of women," said Arlene Manos, President of Rainbow national network advertising sales. "Because women are the key decision-makers in the home, WE tv is a destination for so many different categories of advertisers looking to reach them throughout the year. Welcoming back these two advertisers reinforces the network's value of providing ad sales packages that benefit advertisers looking to reach a wide ranging audience of women, while maximizing its slate of original series."

GM's Saturn division has signed on to showcase vehicles like the Sky roadster, Aura midsize sedan and Outlook crossover utility. Saturn will be integrated during the "Profile of an Emerging Designer" segment where viewers will be introduced to an up-and-coming artist from the fashion scene. Other tactics include promotional tagged tune-ins, billboards and online presence including logo, link and banner advertisement at WE.tv as well as inclusion into the monthly e-newsletter set to all of WE tv's registered users. GM first signed on with WE tv for Cinematherapy: Road Test in 2004.

This is the second year that Maybelline New York is sponsoring Under the Tents. This year they will receive two custom vignettes that will feature the hottest make-up beauty trends of the season with the use of Maybelline's new eye and lip products. The vignettes will run online and air during the promotional window surrounding the special. Additional elements include on-air presence through promotional tune-in spots and billboards and online presence includes their logos, web links and banner advertisement at WE.tv. Maybelline New York is also a current sponsor for WE tv's new original series Dirty Dancing.

Under the Tents first premiered on WE tv in February of 2005. Past sponsors have included Wal-Mart and John Frieda.

Original programming has garnered record ratings success for WE tv in 2006. 2006 is the best year in the history of the network for HH ratings (.27) as well as HH delivery (158K). In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[09/29/14 - 06:51 PM]
"Crouching Tiger, Hidden Dragon: The Green Legend" to Premiere Simultaneously on Netflix and in Select Global IMAX(R) Theaters
Michelle Yeoh and Donnie Yen star in the Yuen Wo-Ping-directed film, due on August 28, 2015.

[09/29/14 - 01:55 PM]
"E:60's" Fall 2014 Season Premieres on ESPN this Tuesday, Sept. 30 at 8 p.m. ET Featuring Profiles of Chiefs Running Back Jamaal Charles and Seahawks Cornerback Richard Sherman
Other upcoming profiles include Cam Newton, Gerald McCoy, Jason Witten, Max Scherzer, Randy Johnson, and Rob Ryan.

[09/29/14 - 01:53 PM]
"Ray Donovan" Ends Season Two with Highest Rated Episode and Total Night in Series History
Showtime spins the numbers for Sunday, September 28.

[09/29/14 - 01:53 PM]
"Chicago P.D." Sets a New Series Record of 11.1 Million Viewers in Live+3
NBC further spins the numbers for Wednesday, September 24.

[09/29/14 - 01:44 PM]
ESPN Tips Off the College Basketball Season with Midnight Madness Coverage
This is the ninth year ESPNU Midnight Madness has provided coverage of the annual college basketball tradition.

[09/29/14 - 01:38 PM]
CBS to Win Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/29/14 - 01:21 PM]
New Performers Announced for "The 48th Annual CMA Awards" Airing Wednesday, November 5
Lady Antebellum, Little Big Town and The Band Perry will join previously announced performers Luke Bryan, Miranda Lambert, Blake Shelton and Keith Urban.

[09/29/14 - 01:17 PM]
"Chicago Fire," "Chicago P.D." and "Law & Order: SVU" Stories Converge with Three-Part Crossover to Air Nov. 11-12
The three series will share a storyline about a child pornography ring that stretches from Chicago to New York and will arc over three episodes.

[09/29/14 - 12:46 PM]
NBC's "The Biggest Loser" Celebrates 10-Year Anniversary in October and Over 33,000 Pounds Lost in Show's First 15 Seasons
Including the season 16 contestants on the current edition, "The Biggest Loser: Glory Days," the series has helped 310 contestants dramatically transform their health and their lives.

[09/29/14 - 12:31 PM]
ABC Family Picks Up Network's First Procedural Drama "Stitchers" and Second Season of "Young & Hungry"
The former follows a young woman recruited into a covert government agency to be "stitched" into the minds of the recently deceased using their memories to investigate murders and decipher mysteries that otherwise would have gone to the grave.

[09/29/14 - 12:09 PM]
CBS's "The Dovekeepers" Starts Production in Malta Today
The four-hour limited event series is based on Alice Hoffman's acclaimed historical novel about a group of extraordinary women whose lives intersect in a fight for survival at the siege of Masada.

[09/29/14 - 12:00 PM]
"Empire" Books Naomi Campbell for Recurring Role
She will play an alluring woman involved in a steamy affair with the much-younger potential heir to his father's throne, Hakeem (Bryshere Gray), over whom she exercises considerable influence.

[09/29/14 - 10:39 AM]
National Geographic Channel Ramps Up Daytime Schedule with Programming from Nat Geo WILD and National Geographic Channels International
"This is an opportunity for us to reinvigorate our daytime schedule while taking advantage of the brand's diverse and extensive inventory," said Brad Dancer.

[09/29/14 - 10:34 AM]
Live+3: ABC's Wednesday Line-Up Sees Big Playback Gains
ABC further spins the numbers for Wednesday, September 24.

[09/29/14 - 10:22 AM]
Live+3s: "Red Band" Holds 100% of Premiere Rating After 3 Days of Delayed Viewing
FOX further spins the numbers for Wednesday, September 24.