or


[01/31/07 - 09:47 PM]
We TV's Launches Month-Long Promotional Sweepstakes Targeting Women Over Valentines Day
The "Steel Your Heart" promotional campaign includes a month-long sweepstakes and Valentines weekend movie marathon featuring the movies from acclaimed romance novelist, Danielle Steel.

[via press release from WE: Women's Entertainment]

WE tv's Launches Month-Long Promotional Sweepstakes Targeting Women Over Valentines Day

WE tv's Steel Your Heart Promotion Sponsored by eHarmony

New York, NY - January 31, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today Steel Your Heart, a new initiative that leverages the network's movie slate, creating a unique branding opportunity for its advertiser, eHarmony. The Steel Your Heart promotional campaign includes a month-long sweepstakes and Valentines weekend movie marathon featuring the movies from acclaimed romance novelist, Danielle Steel. eHarmony has signed on to advertise throughout the campaign where brand presence will be featured on-air and online at WE.tv over the course of February.

"With Steel Your Heart, WE provides a romantic movie viewing destination for its core demographic of women to turn to throughout the weekend, leading up to Valentines Day, while also creating a unique long-term, branding opportunity on-air and online," said Arlene Manos, President of Rainbow national network advertising sales. "We look forward to continuing to create customized packages that make sense for each of our advertisers, so they can communicate simple and efficient messages to our audience who are the decision-makers in the home."

The Steel Your Heart weekend movie marathon, on February 10th and 11th will premiere movies based from the novels of Danielle Steel including Once in a Lifetime, Kaleidoscope, Changes and Daddy. The Steel Your Heart sweepstakes will be conducted throughout the month of February where the grand prize is a three day/two night trip for two to San Francisco. Details of the sweepstakes will promoted on-air and online with entry forms online at WE.tv.

As a part of the sponsorship agreement, eHarmony will receive on-air spots driving entry to the sweepstakes and promotional tagged tune-ins and billboards during the movie marathon. Online presence includes sponsorship of the sweepstakes entry page, movie promotion homepage, presence in the February e-mail newsletter to all of WE's registered users and a banner advertisement.

Last February, eHarmony sponsored WE tv's Valentine's Day sweepstakes, Happily Ever After.

Original programming has garnered record ratings success for WE tv in 2006. 2006 is the best year in the history of the network for HH ratings (.27) as well as HH delivery (158K). In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a division of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and SPORTSKOOL, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/17/17 - 03:07 PM]
Jerry Seinfeld Brings His Comedy to Netflix
As part of the exclusive pact, new episodes of "Comedians in Cars Getting Coffee" will arrive exclusively on Netflix in late 2017, as will previous episodes of the Emmy-nominated series.

[01/17/17 - 02:15 PM]
VH1 Enlists Real-Life Talk Show Pros on Upcoming Scripted Series "Daytime Divas" Set for Spring 2017 Premiere
Additional guest stars include Richard T. Jones, Tammy Blanchard and Ness Bautista.

[01/17/17 - 12:43 PM]
USA Network Announces "The Sinner" Starring Jessica Biel and Bill Pullman
The first installment of the close-ended series follows a young mother (Biel) who, when overcome by an inexplicable fit of rage, commits a startling act of violence and to her horror has no idea why.

[01/17/17 - 12:29 PM]
Video: Netflix Releases Featurette for "A Series of Unfortunate Events"
Today, Netflix released a featurette detailing the collective misery involved in bringing this most regrettable tale to life.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 12:00 PM]
VH1 Sets Monday, February 20th for "The Breaks" Premiere
The original film, which aired last year on VH1, followed three young friends fulfilling their hip hop dreams in New York City in 1990.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 10:06 AM]
Emmy(R)-Winning Comedy Series "Girls," Created by and Starring Lena Dunham, Returns for Sixth and Final Season Feb. 12, Exclusively on HBO
Judd Apatow, Jenni Konner, Lena Dunham, Ilene S. Landress, Murray Miller and Bruce Eric Kaplan executive produce the show.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/17/17 - 09:31 AM]
Amazon Original Series "The Collection" to Launch on Prime Video in the US on February 10
The series is a gripping family saga where scandal and betrayal plague the Sabine family's relentless pursuit of success.

[01/17/17 - 09:07 AM]
John Mankiewicz Joins and Daniel Pyne Expands Role on Amazon Original Series "Bosch"
Overmyer will remain an Executive Producer on "Bosch" and is taking over showrunner duties on "The Man in the High Castle."

[01/17/17 - 09:00 AM]
Meet the Talented Young Staff Who Produce the Pages of the Biggest Women's Media Brand in the World When "So Cosmo" Premieres Wed., Feb. 8 at 8 PM ET/PT Only on E!
The eight hour-long episode series uncovers the glamour and behind-the-scenes drama of these trendsetter's celebrity encounters, fashion and beauty shoots that occur at Cosmopolitan.

[01/17/17 - 09:00 AM]
The "52nd Academy of Country Music Awards(TM)" to Be Broadcast Live from T-Mobile Arena in Las Vegas, Sunday, April 2 on CBS
This will mark the first time the show will be broadcast from T-Mobile Arena.

[01/17/17 - 08:02 AM]
CNBC Expands Primetime Slate and Adds to Development Pipeline
The network today announced two returning series - "The Filthy Rich Guide" (spring) and "Jay Leno's Garage" (summer) both will be back for third seasons.

[01/17/17 - 08:01 AM]
Video: All New Official Trailer and Key Art for Netflix's "Santa Clarita Diet"
The new Netflix series stars Drew Barrymore and Timothy Olyphant.