or


[03/05/07 - 12:02 PM]
Nexxus Named Official Hair Care Sponsor for Bravo's "Shear Genius"
Additionally, Allure magazine, a leading monthly beauty publication, has joined the series as the publishing partner, sharing editorial expertise and marketing assets.

[via press release from Bravo]

NEXXUS NAMED OFFICIAL HAIR CARE SPONSOR FOR BRAVO'S "SHEAR GENIUS"

Allure Magazine Signs On As Publishing Partner For Bravo's Newest Competition Reality Series

NEW YORK � March 5, 2007 � Bravo announced today that Nexxus Salon Hair Care has signed-on as the official hair care sponsor of the network's eight-episode hair styling competition series, "Shear Genius," scheduled to premiere in spring 2007. Additionally, Allure magazine, a leading monthly beauty publication, has joined the series as the publishing partner, sharing editorial expertise and marketing assets. The announcement was made today by Susan Malfa, Vice President, Ad Sales, Bravo.

The true content partnership with Nexxus provides significant brand exposure through product integration, a presence on-air and online, in-market events and co-branded consumer contesting and advertising. As part of the partnership, Nexxus will provide the guest judge, prizing for a branded challenge in an episode as well as the $100,000 in seed money to the overall winner of "Shear Genius." In the digital realm, Nexxus will sponsor weekly "behind-the-scenes" text messaging and online and mobile voting features. In-market, Nexxus will create temporary "pop-up" salons in two major markets and provide in-store signage to salons nationwide. Nexxus celebrity hair stylist Roy Teeluck, owner of the Roy Teeluck Salon in New York, will offer viewers hair care and styling tips in on-air vignettes and the overall winner of "Shear Genius" will serve in an apprenticeship with him as part of their prize package. "Nexxus and Allure recognize the value of engaging program environments that Bravo's original shows like 'Shear Genius' offer," said Malfa. "We're pleased to be working with them as our advertising and publishing partners."

"We're thrilled to be a part of a show that truly celebrates the professional hair stylist," said Gina Lazaro, Senior Director of Marketing for Nexxus Salon Hair Care. "The heritage of Nexxus is rooted in the professional salon business � for more than 25 years Nexxus has been making products that help women everywhere achieve beautiful 'just from the salon' hair at home. Shear Genius provides us a vehicle to further support the professional community while showcasing the brand to an entirely new and wide audience of consumers."

Award-winning actress, designer and entrepreneur Jaclyn Smith will host "Shear Genius" and famed celebrity hairstylist and designer Sally Hershberger will serve as lead judge on the series. Michael Carl, fashion director of Allure will also judge and Rene Fris will serve as the "salon manager" and voice of reason to the stylists.

To win this competition, each hairstylist must prove their "Shear Genius" as they literally go head-to-head in creative challenges that require more than just talent with a comb and scissors. From the guy next door to the A-list celebrity, everyone is a potential client and provides a true test of skill. The crop of budding stylists will come from all walks of life and hail from all over the nation. Some will get "cut" early and others will "blow away" the competition. "Shear Genius" is produced for Bravo by Reveille. Ben Silverman and Mark Koops are executive producers of the series. Holly Wofford is co-executive producer.

Nexxus is available at salons and retail outlets nationwide. For more information, log on to www.nexxus.com.

Allure is the only women's magazine dedicated to beauty and is read monthly by 4.8 million American women interested in the news, trends, and facts about cosmetics, fragrance, skin and hair care, and how they impact a women's image.

Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats.

Launched in March of 2002 by Ben Silverman, the company produces innovative entertainment programming across all television genres such as the Emmy Award-winning "The Office" (NBC), which has also received two Television Critics Association Awards; "The Biggest Loser" (NBC); "Ugly Betty" (ABC); "House of Boateng" (Sundance Channel); "30 Days" (FX); "Blow Out" (Bravo); "Bound For Glory" (ESPN); "Nashville Star" (USA); "Date My Mom" (MTV); and "The Restaurant" (NBC).

Reveille is also the world leader in creating integrated marketing opportunities for leading advertisers while developing alternative financing paradigms. In addition, Reveille's growing library of programming is distributed to more than 150 countries worldwide through Reveille International. The company maintains offices in Los Angeles and New York.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 83 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHEAR GENIUS (BRAVO)





[11/14/19 - 04:01 PM]
AMC Releases First Look at Michael Sheen as Chris Tarrant in Three-Part Drama Series "Quiz," Directed by Stephen Frears and Written by James Graham
The image recreates the famous shot of Tarrant arriving to give evidence in the Ingram trial at Southwark Crown Court in March 2003.

[11/14/19 - 03:31 PM]
Billy's Not Done Yet - "Goliath" Will Return for Its Fourth and Final Season to Prime Video
The streaming service confirmed the news on social media this afternoon.

[11/14/19 - 12:35 PM]
Investigation Discovery Exposes the Dark World of the NXIVM Cult in "The Lost Women of NXIVM"
The provocative new two-hour special premieres Sunday, December 8 at 9:00/8:00c.

[11/14/19 - 09:43 AM]
NBC Renews Its Critically Acclaimed and Golden Globe Award-Winning Comedy "Brooklyn Nine-Nine" for an Eighth Season
The news comes in advance of its seventh season beginning on Thursday, February 6.

[11/14/19 - 09:13 AM]
Video: "Sugar Rush Christmas" - Official Trailer - Netflix
Everything you love about "Sugar Rush" - with a holly jolly Christmas twist.

[11/14/19 - 08:30 AM]
Urban One, Inc. Announces a Star-Studded Lineup of Honorees for Urban One Honors: Jamie Foxx, Sylvia Rhone, Missy Elliott and Ryan Jamaal Swain
The two-hour telecast will air on TV One, a division of Urban One, on January 20, the Martin Luther King, Jr. holiday.

[11/14/19 - 08:24 AM]
Science Channel Turns the Spotlight on the Ancient Kush Empire of Nubia in New Two-Hour Special "Lost Kingdom of the Black Pharaohs" Premiering Sunday, December 1 at 9PM
"This is unique and special program with rare and privileged access, that sets out to right a wrong perpetrated by early archeologists who refused to see or acknowledge the contributions of the black pharaohs to the glory of ancient Egypt," said Neil Laird.

[11/14/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC in Front
The Alphabet's annual presentation is on par with a year ago among adults 18-49.

[11/14/19 - 07:37 AM]
Netflix Is Moving Into Local Films from the Nordics
The films "Red Dot" and "Cadaver" will premiere exclusively on Netflix.

[11/14/19 - 06:05 AM]
Video: "6 Underground" Starring Ryan Reynolds - Visit Italy - Netflix
Check out the latest trailer for the feature, due December 13 on the streaming service.

[11/14/19 - 05:16 AM]
15-Time Grammy(R) Award Winner Alicia Keys Returns as Host of "The 62nd Annual Grammy Awards(R)"
Last year's ceremony marked Keys' first time hosting an awards program and was met with praise from fans and critics alike.

[11/14/19 - 05:00 AM]
Multiplatinum-Selling Artist Ciara to Host the "2019 American Music Awards(R)," Airing Live Sunday, Nov. 24, on ABC
Plus: Kesha and Big Freedia join previously announced performers Camila Cabello, Billie Eilish, Selena Gomez, Dua Lipa, Lizzo, Thomas Rhett and Shania Twain, as well as Taylor Swift.

[11/14/19 - 04:24 AM]
Chefs Heston Blumenthal, Carla Hall and Niklas Ekstedt Revealed as "Crazy Delicious" Gods of Food
The new six-episode series, presented by comedian and foodie Jayde Adams, will be available on Netflix worldwide (excluding UK) in early 2020.

[11/14/19 - 01:14 AM]
Netflix Is Partnering with Berkun Oya for a Social Thriller Series and It Begins Principal Photography Today
The eight-part series stars a very talented ensemble cast such as Oyku Karayel, Fatih Artman, Funda Eryigit, Alican Yucesoy, Tulin Ozen, Defne Kayalar, Settar Tanriogen and Bige Onal.

[11/13/19 - 01:01 PM]
Showtime(R) Presents "Eddie Griffin: E-Niggma" - New Stand-Up Special from the Veteran Comedian Premieres Friday, December 6 at 11 PM ET/PT
The hour-long special is filmed at the restored, historic landmark Sahara Hotel and Casino in Las Vegas, home to many iconic performers including Sammy Davis Jr., Frank Sinatra, Dean Martin, Peter Lawford and Lena Horne.