or


[03/12/07 - 09:53 AM]
MTV.com Sets Records for Traffic and Video Streams in January and February, Propelled by Music, On-Air Programming and News
MTV Mobile also reached new heights, delivering 1 million streams per month in December and January, a new milestone for the wireless channel.

[via press release from MTV]

mtv.com Sets Records for Traffic and Video Streams in January and February, Propelled by Music, On-Air Programming and News

MTV Mobile Also Reaches New Heights with 1 Million Streams Per Month

NEW YORK, March 12 -- MTV: Music Television today announced record traffic and video streams for mtv.com since the beginning of the year, as viewers flocked to the site to go deeper with the on-air programs they love, keep up with all the latest music news and catch their favorite artists, music videos and exclusive performances. MTV Mobile also reached new heights, delivering 1 million streams per month in December and January, a new milestone for the wireless channel.

For mtv.com, January and February were consecutive record-setting months on a number of levels -- the site delivered a record 84 million streams in January, only to shatter that number in February with 85.1 million streams. February also saw mtv.com deliver an average of 3 million streams daily, the first time the site has reached that threshold. The year-to-year comparisons are even more striking: January 2007 streams were up 258 percent over the previous January, while February streams were up 228 percent over the year prior.

Helping fuel the groundbreaking streams were a record number of unique visitors. In January, mtv.com attracted 24.2 million unique visitors, an all- time-high and a 56 percent increase over January 2006. In February, the number of daily unique visitors grew another 10 percent to 1.1 million a day, up from 1 million a day in January. March also is roaring in like a lion. mtv.com earned 7.1 million unique visitors for the week ending March 4, second only to the week ending Aug. 28, 2006, which featured exclusive behind-the-scenes and show content from the Video Music Awards.

"Viewers are constantly telling us they want to dig deeper into the content they see on-air, and they are obsessive about following our programming from one platform to the other -- and back," said Christina Norman, President of MTV. "When the TV show 'The Hills' inspires a community of fans to connect with their favorite cast members and devour exclusive content online and on the handset, the payoff for viewers is a more immersive experience all the way around."

Propelling mtv.com into record territory were: music videos from Justin Timberlake, Fergie, Gym Class Heroes and My Chemical Romance; music programming, including "Spankin' New Music Week" and the recent "MTV Unplugged: KoRn" performance; and original and online-only programming like MTV News' coverage of the Grammy Awards and creative after shows that expanded upon such popular series as "The Hills," "Two-A-Days," "My Super Sweet 16" and "Engaged and Underage." Additionally, the "Real World/Road Rules Challenge: The Duel" live reunion show in January was mtv.com's most successful live streaming event ever, and as second season of "The Hills" gained steam, viewers went online in droves, boosting video streams by 50 percent in February over January.

On the handset, music and original-made-for-mobile programming helped MTV Mobile reach 1 million streams per month in December and January. Viewers continued to connect with Sway's Hip Hop Owners Manual to learn the latest in hip-hop terminology. And MTV and Verizon Wireless teamed up for the first-ever "MTV Live," in which Fall Out Boy performed songs from their new album "Infinity On High." While the concert was promoted on all screens, MTV Mobile also featured a first-look at a song not performed on-air, as well as interviews with the band. The success of MTV Live on MTV Mobile and all MTV screens, including MTV2, mtvU and MTV Tr3s, helped Fall Out Boy's new album reach #1 on the Billboard charts in its debut week.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 15 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV
http://www.mtv.com





  [march 2007]  
S
M
T
W
T
F
S
    


· ENGAGED & UNDERAGE (MTV)
· HILLS, THE (MTV)
· MY SUPER SWEET 16 (MTV)
· REAL WORLD/ROAD RULES CHALLENGE (MTV)
· TWO-A-DAYS (MTV)





[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 11:12 AM]
MTV Announces 22 Singles Looking for Love on MTV's Hit Matchmaking Series "Are You The One?"
"Are You The One?" returns for a new season of perfect matches and passionate possibilities on Wednesday, January 11 at 9:00/8:00c.

[12/08/16 - 10:32 AM]
Amazon Studios to Debut Original Kids Special "Bookaboo's Barkin' New Year's Eve" on December 30
Season one of "Bookaboo" is currently available to stream and enjoy.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 10:04 AM]
Comedy Central's(R) Newest Animated Series "Jeff & Some Aliens" Premieres on Wednesday, January 11 at 10:30 P.M. ET/PT
The network's latest animated series will follow the premiere of the seventh and final season of "Workaholics."

[12/08/16 - 10:03 AM]
Bravo Media Presents the Original Hip Hop Empire in "First Family of Hip Hop" All New Series Premieres Sunday, January 15 at 9PM ET/PT
The Robinsons rose to fame in the 1970's when they first put rap on the map with the famed Sugarhill Records, becoming a cultural phenomenon and changing the face of music forever.

[12/08/16 - 10:01 AM]
Investigation Discovery Hosts Day-Long Love Letter to Fans with Exclusive Sneak Peeks of Five New True-Crime Series on New Year's Day
Settle in on January 1st for ID's inaugural "Premiere New Year" programming marathon, a day-long love letter to loyal viewers featuring sneak peek premieres of five of ID's most anticipated series of 2017.