or


[03/13/07 - 10:04 AM]
Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo and Expansion of Network's Already Successful Line-Up to Emphasize Exciting Real-Life Stories
Development slate includes "The Room," a real-life look at police interrogations; "The Real Hustle," featuring a trio of con artists targeting unsuspecting marks; "Tiger Team," featuring a team of security experts hired to test high-end security systems; and "Most Daring," a gripping series that focuses on life-or-death rescues.

[via press release from Court TV]

Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo And Expansion of Network�s Already Successful Line-Up To Emphasize Exciting Real-Life Stories

Network to Target Dynamic �Real Engagers� Psychographic

New Series and Specials in Production or Development Include THE ROOM, THE REAL HUSTLE, TIGER TEAM and MOST DARING,

Plus Quarterly Specials from The Smoking Gun

Star Jones and Nancy Grace Take Over Afternoon Block in New Daytime Line-Up, While Acclaimed Courtroom Coverage Expands to Broadband

Court TV, one of ad-supported cable�s fastest-growing networks, will undergo a major branding initiative that will include a new name, a new look and a new logo, as well as an expansion of the network�s already successful programming line-up, according to an announcement today by Steve Koonin, president of Turner Entertainment Networks; Marc Juris, the network�s general manager; and Marlene Dann, executive vice president of Court TV daytime. Under a positioning that promises to provide viewers with first-person access to exciting, real-life stories, the network will feature original programming that targets a highly coveted psychographic known as �Real Engagers.� The newly re-branded network is slated to launch Jan. 1, 2008.

�One of the first steps we take in creating a brand is to find out what is working and build from there,� Koonin explained. �TBS had its comedy block to help build the �very funny� brand, and TNT had viewers predisposed to drama.�

�We have identified a very strong audience segment driving our prime-time success, an audience we call Real Engagers,� Juris added. �These viewers watch a tremendous amount of television and love real-life action programming, real-life emotion and access to places they can�t normally go. Now that we have identified our target audience, we can evolve our programming to serve those viewers, while also capturing the unrealized potential of our new consumer brand.�

In determining the direction for the network, extensive research was conducted into who Court TV�s fringe, prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed the network�s line-up attracts a dual audience that skews slightly male and loves programming with real people, real-life situations and true stories. These viewers are eager for thrills, excitement and suspense. They are also eager to get inside people�s minds. And while they tend to favor action-oriented programming, they are also interested in compelling stories and characters.

Upcoming and in-development projects that will join successful returning series in support of the new brand include such series and specials as THE ROOM, a real-life look at police interrogations; THE REAL HUSTLE, featuring a trio of con artists targeting unsuspecting marks; TIGER TEAM, featuring a team of security experts hired to test high-end security systems; and MOST DARING, a gripping series that focuses on life-or-death rescues.

Leveraging the success of its enormously popular online destination The Smoking Gun (www.thesmokinggun.com), the network is also developing quarterly specials. The first such special, entitled The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD, will count down the 20 dumbest criminals caught in the worst possible situations.

The following are upcoming series and series in development reflecting the new network brand:

BEACH PATROL: HAWAII � New season premiering Summer 2007

Court TV�s popular Beach Patrol goes Hawaiian with this fast-paced, hard-driving series that follows lifeguards from the Honolulu Ocean Safety and Lifeguard Services unit. The series will feature daring rescues on some of the world�s most beautiful (and sometimes most dangerous) beaches, including Waikiki, Sandy, Maka Pu, Pipeline, Waimea Bay and Sunset.

BOUNTY GIRLS � New series premiering 2007

Sunshine State Bail Bonds in Florida is home to an elite team of female bounty hunters who use their brains and beauty to track down the most elusive criminals. Court TV�s cameras go along for the ride, following the best in the business as they do their jobs in style.

The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD � New quarterly special in production

This first in a series of quarterly specials from the network�s enormously popular online investigative journalists will count down the 20 dumbest criminals. Footage from surveillance and police cameras exposes people doing truly stupid things while in the process of committing a crime, from getting stuck in a chimney to leaving the gun on the counter during a convenience-store hold-up.

THE REAL HUSTLE � New series in production

The Hustlers � Apollo Robbins, scam expert and master pickpocket; Ryan Oakes, sleight-of-hand artist with a background in psychology; and Dani Marco, queen of distraction and femme fatale � carry out some of the most audacious and notorious scams on unsuspecting marks. In this first season, the trickster trio takes on savvy New Yorkers and shows how even the most sophisticated city-slickers can be hustled.

MOST DARING � New series in production

Building on the Court TV success of Bruce Nash/Nash Entertainment�s Most Shocking, MOST DARING will captivate viewers with nail-biting stories of exciting rescue missions.

TIGER TEAM � New series in development

When major businesses and governments need to test their security vulnerabilities, they bring in a group of security professionals with expertise in everything from hacking to kidnapping. This new series follows one such Tiger Team as they carry out their own impossible missions.

THE ROOM � New series in development

Real cops interrogate real suspects in this intense, claustrophobic series that uses actual police interrogation-room footage to show how detectives break suspects and get much-needed confessions.

In addition, Koonin announced a new daytime line-up that will begin at 9 a.m. with the network�s acclaimed courtroom coverage, the gold standard of the industry. Then at 3 p.m., that coverage will continue via broadband at courttv.com, making way for a two-hour afternoon block that includes NANCY GRACE: CLOSING ARGUMENTS and the recently announced new series with Star Jones.

�Within the network�s new branded environment, our successful daytime line-up of legal coverage will be getting a make-over,� said Dann. �With a revamped daytime schedule, we can create appointment viewing for our series with Star Jones and Nancy Grace, while also expanding the network�s award-winning courtroom coverage onto broadband.�

Court TV�, a Turner Broadcasting System, Inc. company, provides a window on the American system of justice through distinctive programming that both informs and entertains. Seen in nearly 88 million U.S. homes, Court TV Networks is comprised of Court TV News�, which provides live trial coverage in daytime; Court TV: Seriously Entertaining� in prime time, featuring investigative drama, expert reality and compelling non-fiction series; and Court TV Extra�, a subscription Web-based service offering viewers an interactive opportunity to watch multiple live trials on the Internet, while accessing the tremendous resources of Court TV Online�. The Court TV Web sites can be accessed via www.courttv.com and www.courttvnews.com.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/27/26 - 12:31 PM]
Prime Video Unveils New and Returning Canadian Originals at 2026 Amazon Upfront
Prime Video also debuted trailers for "Young Farts Trailer Parts," executive produced by Jacob Tierney and premiering July 17, and "Operation Deception."

[05/27/26 - 12:17 PM]
USA Sports Announces 2026 Schedule for Inaugural Season of New Pac-12 Football Coverage on USA Network
USA Network's 22-game slate features multiple appearances by all eight Pac-12 schools with at least one home game for every team, showcasing each unique gameday experience throughout the Pac-12.

[05/27/26 - 12:16 PM]
FOX Sports Unveils Powerhouse 2026 College Football Schedule
In 2026, FOX Sports is home to 137 college football games across the FOX family of networks - including 89 Big Ten conference games across FOX, FS1 and BTN.

[05/27/26 - 12:02 PM]
2025 National Champion Indiana Hoosiers, Michigan Wolverines, and Iowa State vs. Iowa Headline Early-Season Big Ten Football Schedule Across NBC and Peacock
NBC Sports' Big Ten coverage starts on Saturday, August 29, as the USC Trojans host the San Jose State Spartans at 3 p.m. ET on NBC and Peacock.

[05/27/26 - 12:01 PM]
Powerhouse Presentations, Ranked Showdowns and Conference Clashes Fuel ESPN's Blockbuster Broadcast Schedule for the 2026-27 College Football Season
More than 1,000 games will be set for ESPN networks with every showdown streaming on the ESPN App.

[05/27/26 - 12:01 PM]
The CW Network Unveils 2026 College Football Schedule
The season kicks off with a Week 0 ACC non-conference game as New Mexico State visits Florida State for a primetime showdown on Saturday, August 29 at 7:00pm ET/4:00pm PT.

[05/27/26 - 10:01 AM]
Prime Video Orders Three New Animated Series from GenAI Creators' Fund, Backed by Amazon MGM Studios and AWS
Powering all of this is Project Nara, Amazon MGM Studios' purpose-built AI production platform for cinematic storytelling, built on AWS.

[05/27/26 - 09:01 AM]
Video: Marvel Animation's "X-Men '97" Season 2 - Official Trailer
Time to get the X-Men back to the 90s.

[05/27/26 - 09:01 AM]
"Project Runway" Reveals 22 Designers for Its 22nd Season
Season 22 debuts in the evening on July 9 on Freeform and will stream shortly after on Hulu and Disney+, followed by weekly airings.

[05/27/26 - 09:00 AM]
"The Book of Mormon" Original Cast to Perform at "The 79th Annual Tony Awards" Live Sunday, June 7 on CBS
The entire original cast, including Tony Award nominees Josh Gad, Andrew Rannells and Rory O'Malley and Tony Award winner Nikki M. James, will take the stage to celebrate the show's 15th anniversary on Broadway.

[05/27/26 - 08:31 AM]
Spotify & Netflix Partner with Jay Shetty to Bring "On Purpose" Video to Both Services
Netflix will bring the visual series to its members worldwide, while Spotify will serve as the global sales representative for the show and offer fans the flexibility to seamlessly watch or listen within a single app.

[05/27/26 - 08:06 AM]
Video: BritBox Debuts Teaser Trailer and Announces September 15th Premiere Date for "Agatha Christie's Tommy & Tuppence"
The six-part adaptation of the Agatha Christie novels and short stories stars Antonia Thomas, Josh Dylan, and Imelda Staunton.

[05/27/26 - 08:04 AM]
Modern Greek Noir Thriller "Save Me" Makes U.S. Debut on the Viaplay Streaming Service Beginning Thursday, June 18
The eight-episode crime drama follows a missing-person investigation that soon spirals into the hunt for a serial killer.

[05/27/26 - 08:01 AM]
Video: "Groundswell" - Official Trailer - Prime Video
The answer is beneath our feet. "Groundswell" premieres June 5.

[05/27/26 - 07:46 AM]
Alex Murdaugh Is the Focus of the Debut Episode of "Instadocs," A New Quick-Turn Doc Series
The new fast-turnaround documentary series takes you to the very center of the loudest headlines, immersing you in the facts and feelings of the moment.