or


[03/13/07 - 10:04 AM]
Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo and Expansion of Network's Already Successful Line-Up to Emphasize Exciting Real-Life Stories
Development slate includes "The Room," a real-life look at police interrogations; "The Real Hustle," featuring a trio of con artists targeting unsuspecting marks; "Tiger Team," featuring a team of security experts hired to test high-end security systems; and "Most Daring," a gripping series that focuses on life-or-death rescues.

[via press release from Court TV]

Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo And Expansion of Network�s Already Successful Line-Up To Emphasize Exciting Real-Life Stories

Network to Target Dynamic �Real Engagers� Psychographic

New Series and Specials in Production or Development Include THE ROOM, THE REAL HUSTLE, TIGER TEAM and MOST DARING,

Plus Quarterly Specials from The Smoking Gun

Star Jones and Nancy Grace Take Over Afternoon Block in New Daytime Line-Up, While Acclaimed Courtroom Coverage Expands to Broadband

Court TV, one of ad-supported cable�s fastest-growing networks, will undergo a major branding initiative that will include a new name, a new look and a new logo, as well as an expansion of the network�s already successful programming line-up, according to an announcement today by Steve Koonin, president of Turner Entertainment Networks; Marc Juris, the network�s general manager; and Marlene Dann, executive vice president of Court TV daytime. Under a positioning that promises to provide viewers with first-person access to exciting, real-life stories, the network will feature original programming that targets a highly coveted psychographic known as �Real Engagers.� The newly re-branded network is slated to launch Jan. 1, 2008.

�One of the first steps we take in creating a brand is to find out what is working and build from there,� Koonin explained. �TBS had its comedy block to help build the �very funny� brand, and TNT had viewers predisposed to drama.�

�We have identified a very strong audience segment driving our prime-time success, an audience we call Real Engagers,� Juris added. �These viewers watch a tremendous amount of television and love real-life action programming, real-life emotion and access to places they can�t normally go. Now that we have identified our target audience, we can evolve our programming to serve those viewers, while also capturing the unrealized potential of our new consumer brand.�

In determining the direction for the network, extensive research was conducted into who Court TV�s fringe, prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed the network�s line-up attracts a dual audience that skews slightly male and loves programming with real people, real-life situations and true stories. These viewers are eager for thrills, excitement and suspense. They are also eager to get inside people�s minds. And while they tend to favor action-oriented programming, they are also interested in compelling stories and characters.

Upcoming and in-development projects that will join successful returning series in support of the new brand include such series and specials as THE ROOM, a real-life look at police interrogations; THE REAL HUSTLE, featuring a trio of con artists targeting unsuspecting marks; TIGER TEAM, featuring a team of security experts hired to test high-end security systems; and MOST DARING, a gripping series that focuses on life-or-death rescues.

Leveraging the success of its enormously popular online destination The Smoking Gun (www.thesmokinggun.com), the network is also developing quarterly specials. The first such special, entitled The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD, will count down the 20 dumbest criminals caught in the worst possible situations.

The following are upcoming series and series in development reflecting the new network brand:

BEACH PATROL: HAWAII � New season premiering Summer 2007

Court TV�s popular Beach Patrol goes Hawaiian with this fast-paced, hard-driving series that follows lifeguards from the Honolulu Ocean Safety and Lifeguard Services unit. The series will feature daring rescues on some of the world�s most beautiful (and sometimes most dangerous) beaches, including Waikiki, Sandy, Maka Pu, Pipeline, Waimea Bay and Sunset.

BOUNTY GIRLS � New series premiering 2007

Sunshine State Bail Bonds in Florida is home to an elite team of female bounty hunters who use their brains and beauty to track down the most elusive criminals. Court TV�s cameras go along for the ride, following the best in the business as they do their jobs in style.

The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD � New quarterly special in production

This first in a series of quarterly specials from the network�s enormously popular online investigative journalists will count down the 20 dumbest criminals. Footage from surveillance and police cameras exposes people doing truly stupid things while in the process of committing a crime, from getting stuck in a chimney to leaving the gun on the counter during a convenience-store hold-up.

THE REAL HUSTLE � New series in production

The Hustlers � Apollo Robbins, scam expert and master pickpocket; Ryan Oakes, sleight-of-hand artist with a background in psychology; and Dani Marco, queen of distraction and femme fatale � carry out some of the most audacious and notorious scams on unsuspecting marks. In this first season, the trickster trio takes on savvy New Yorkers and shows how even the most sophisticated city-slickers can be hustled.

MOST DARING � New series in production

Building on the Court TV success of Bruce Nash/Nash Entertainment�s Most Shocking, MOST DARING will captivate viewers with nail-biting stories of exciting rescue missions.

TIGER TEAM � New series in development

When major businesses and governments need to test their security vulnerabilities, they bring in a group of security professionals with expertise in everything from hacking to kidnapping. This new series follows one such Tiger Team as they carry out their own impossible missions.

THE ROOM � New series in development

Real cops interrogate real suspects in this intense, claustrophobic series that uses actual police interrogation-room footage to show how detectives break suspects and get much-needed confessions.

In addition, Koonin announced a new daytime line-up that will begin at 9 a.m. with the network�s acclaimed courtroom coverage, the gold standard of the industry. Then at 3 p.m., that coverage will continue via broadband at courttv.com, making way for a two-hour afternoon block that includes NANCY GRACE: CLOSING ARGUMENTS and the recently announced new series with Star Jones.

�Within the network�s new branded environment, our successful daytime line-up of legal coverage will be getting a make-over,� said Dann. �With a revamped daytime schedule, we can create appointment viewing for our series with Star Jones and Nancy Grace, while also expanding the network�s award-winning courtroom coverage onto broadband.�

Court TV�, a Turner Broadcasting System, Inc. company, provides a window on the American system of justice through distinctive programming that both informs and entertains. Seen in nearly 88 million U.S. homes, Court TV Networks is comprised of Court TV News�, which provides live trial coverage in daytime; Court TV: Seriously Entertaining� in prime time, featuring investigative drama, expert reality and compelling non-fiction series; and Court TV Extra�, a subscription Web-based service offering viewers an interactive opportunity to watch multiple live trials on the Internet, while accessing the tremendous resources of Court TV Online�. The Court TV Web sites can be accessed via www.courttv.com and www.courttvnews.com.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/27/16 - 03:36 PM]
NBC's Beloved New Tuesday Drama "This Is Us" Receives Full-Season Order
The Peacock has ordered an additional five episodes of the network's critically beloved new drama series, bringing the full season order to 18.

[09/27/16 - 12:00 PM]
"The Strain" Renewed for Fourth and Final Season
"We sincerely thank Carlton Cuse, Guillermo del Toro, Chuck Hogan and their creative team as well as the fantastic cast for three exciting seasons of The Strain," said Nick Grad.

[09/27/16 - 11:32 AM]
National Geographic Channel's Critically Acclaimed "Explorer" Set to Return on November 14 at 10:00 PM ET/PT as a Weekly Series in a New, Re-Imagined Format
Hosted by Richard Bacon, the documentary series will use a mix of intrepid field pieces, roundtable discussions and in-depth interviews in a continuation of the series' legacy of pushing the boundaries of journalism.

[09/27/16 - 10:49 AM]
Lifetime Announces Programming Event on Saturday, November 5 with Premiere of Original Movie, "Who Killed JonBenet?"
The film stars Eion Bailey, Michel Gill, Julia Campbell and Payton Lepinski as JonBenet.

[09/27/16 - 10:00 AM]
Starz Offers Bloody Good Time with Free Sampling of Original Series "Ash vs Evil Dead" Second Season Premiere Episode
A free multiplatform, nationwide sampling of the episode in its entirety will also be available online at Starz.com and through participating U.S. cable, satellite and Telco affiliates as well as participating OTT partners beginning Wednesday, September 28.

[09/27/16 - 09:15 AM]
"Family Time" Season Four Premieres Tues. Oct. 4 at 9:00 p.m. ET on Bounce TV
The series comedically chronicles the lives of the Stallworth family, headed by the dad Tony, a struggling general contractor played by Omar Gooding, and his wife Lisa, an unfulfilled stay-at-home mom portrayed by Angell Conwell.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/27/16 - 07:01 AM]
Video: Netflix Releases Trailer & Key Art for "Justin Timberlake + The Tennessee Kids"
The Netflix Original Film, which premiered at the 2016 Toronto International Film Festival, gives you the best seat in the house for the final show of the 20/20 Experience World Tour at Las Vegas' MGM Grand Garden Arena.

[09/27/16 - 06:58 AM]
Sonar Entertainment Joins with Bavaria Fernsehproduktion and Sky Deutschland to Co-Produce and Distribute Eight-Episode Series "Das Boot"
The new production is set immediately after the events of Wolfgang Petersen's 1981 Oscar-nominated classic anti-war film, one of the most successful German films of all time.

[09/27/16 - 06:12 AM]
Amazon Studios Greenlights Three New Series for Prime Video
"I Love Dick," "Jean-Claude Van Johnson" and "The Tick" are all due next year on the streaming service.

[09/27/16 - 06:09 AM]
Video: Get Ready for "The Crown" - Official Trailer, Key Art and Brand New Images Released
"The Crown" tells the inside story of Queen Elizabeth II's early reign, revealing the personal intrigues, romances, and political rivalries behind the great events that shaped the second half of the 20th Century.

[09/26/16 - 02:07 PM]
More Roadtrips Are on the Way as Great American Country Renews Its Popular Series "Going RV"
Premiering in February 2017, the new 14-episode season follows families who decide to ditch ordinary daily life for an adventure out on the open road.

[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.