or


[03/13/07 - 10:04 AM]
Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo and Expansion of Network's Already Successful Line-Up to Emphasize Exciting Real-Life Stories
Development slate includes "The Room," a real-life look at police interrogations; "The Real Hustle," featuring a trio of con artists targeting unsuspecting marks; "Tiger Team," featuring a team of security experts hired to test high-end security systems; and "Most Daring," a gripping series that focuses on life-or-death rescues.

[via press release from Court TV]

Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo And Expansion of Network�s Already Successful Line-Up To Emphasize Exciting Real-Life Stories

Network to Target Dynamic �Real Engagers� Psychographic

New Series and Specials in Production or Development Include THE ROOM, THE REAL HUSTLE, TIGER TEAM and MOST DARING,

Plus Quarterly Specials from The Smoking Gun

Star Jones and Nancy Grace Take Over Afternoon Block in New Daytime Line-Up, While Acclaimed Courtroom Coverage Expands to Broadband

Court TV, one of ad-supported cable�s fastest-growing networks, will undergo a major branding initiative that will include a new name, a new look and a new logo, as well as an expansion of the network�s already successful programming line-up, according to an announcement today by Steve Koonin, president of Turner Entertainment Networks; Marc Juris, the network�s general manager; and Marlene Dann, executive vice president of Court TV daytime. Under a positioning that promises to provide viewers with first-person access to exciting, real-life stories, the network will feature original programming that targets a highly coveted psychographic known as �Real Engagers.� The newly re-branded network is slated to launch Jan. 1, 2008.

�One of the first steps we take in creating a brand is to find out what is working and build from there,� Koonin explained. �TBS had its comedy block to help build the �very funny� brand, and TNT had viewers predisposed to drama.�

�We have identified a very strong audience segment driving our prime-time success, an audience we call Real Engagers,� Juris added. �These viewers watch a tremendous amount of television and love real-life action programming, real-life emotion and access to places they can�t normally go. Now that we have identified our target audience, we can evolve our programming to serve those viewers, while also capturing the unrealized potential of our new consumer brand.�

In determining the direction for the network, extensive research was conducted into who Court TV�s fringe, prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed the network�s line-up attracts a dual audience that skews slightly male and loves programming with real people, real-life situations and true stories. These viewers are eager for thrills, excitement and suspense. They are also eager to get inside people�s minds. And while they tend to favor action-oriented programming, they are also interested in compelling stories and characters.

Upcoming and in-development projects that will join successful returning series in support of the new brand include such series and specials as THE ROOM, a real-life look at police interrogations; THE REAL HUSTLE, featuring a trio of con artists targeting unsuspecting marks; TIGER TEAM, featuring a team of security experts hired to test high-end security systems; and MOST DARING, a gripping series that focuses on life-or-death rescues.

Leveraging the success of its enormously popular online destination The Smoking Gun (www.thesmokinggun.com), the network is also developing quarterly specials. The first such special, entitled The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD, will count down the 20 dumbest criminals caught in the worst possible situations.

The following are upcoming series and series in development reflecting the new network brand:

BEACH PATROL: HAWAII � New season premiering Summer 2007

Court TV�s popular Beach Patrol goes Hawaiian with this fast-paced, hard-driving series that follows lifeguards from the Honolulu Ocean Safety and Lifeguard Services unit. The series will feature daring rescues on some of the world�s most beautiful (and sometimes most dangerous) beaches, including Waikiki, Sandy, Maka Pu, Pipeline, Waimea Bay and Sunset.

BOUNTY GIRLS � New series premiering 2007

Sunshine State Bail Bonds in Florida is home to an elite team of female bounty hunters who use their brains and beauty to track down the most elusive criminals. Court TV�s cameras go along for the ride, following the best in the business as they do their jobs in style.

The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD � New quarterly special in production

This first in a series of quarterly specials from the network�s enormously popular online investigative journalists will count down the 20 dumbest criminals. Footage from surveillance and police cameras exposes people doing truly stupid things while in the process of committing a crime, from getting stuck in a chimney to leaving the gun on the counter during a convenience-store hold-up.

THE REAL HUSTLE � New series in production

The Hustlers � Apollo Robbins, scam expert and master pickpocket; Ryan Oakes, sleight-of-hand artist with a background in psychology; and Dani Marco, queen of distraction and femme fatale � carry out some of the most audacious and notorious scams on unsuspecting marks. In this first season, the trickster trio takes on savvy New Yorkers and shows how even the most sophisticated city-slickers can be hustled.

MOST DARING � New series in production

Building on the Court TV success of Bruce Nash/Nash Entertainment�s Most Shocking, MOST DARING will captivate viewers with nail-biting stories of exciting rescue missions.

TIGER TEAM � New series in development

When major businesses and governments need to test their security vulnerabilities, they bring in a group of security professionals with expertise in everything from hacking to kidnapping. This new series follows one such Tiger Team as they carry out their own impossible missions.

THE ROOM � New series in development

Real cops interrogate real suspects in this intense, claustrophobic series that uses actual police interrogation-room footage to show how detectives break suspects and get much-needed confessions.

In addition, Koonin announced a new daytime line-up that will begin at 9 a.m. with the network�s acclaimed courtroom coverage, the gold standard of the industry. Then at 3 p.m., that coverage will continue via broadband at courttv.com, making way for a two-hour afternoon block that includes NANCY GRACE: CLOSING ARGUMENTS and the recently announced new series with Star Jones.

�Within the network�s new branded environment, our successful daytime line-up of legal coverage will be getting a make-over,� said Dann. �With a revamped daytime schedule, we can create appointment viewing for our series with Star Jones and Nancy Grace, while also expanding the network�s award-winning courtroom coverage onto broadband.�

Court TV�, a Turner Broadcasting System, Inc. company, provides a window on the American system of justice through distinctive programming that both informs and entertains. Seen in nearly 88 million U.S. homes, Court TV Networks is comprised of Court TV News�, which provides live trial coverage in daytime; Court TV: Seriously Entertaining� in prime time, featuring investigative drama, expert reality and compelling non-fiction series; and Court TV Extra�, a subscription Web-based service offering viewers an interactive opportunity to watch multiple live trials on the Internet, while accessing the tremendous resources of Court TV Online�. The Court TV Web sites can be accessed via www.courttv.com and www.courttvnews.com.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/30/26 - 08:31 AM]
Video: Peacock Releases Premiere Date & First Look for Seth MacFarlane's "Ted: The Animated Series"
MacFarlane joins stars Mark Wahlberg, Amanda Seyfried, and Jessica Barth in the series, due on December 17.

[09/30/26 - 08:10 AM]
HBO Max Announces New Drama Series in Development in Spain, Created by Goya Award Winners Fran Araujo and Eduard Sola
The project is inspired by the story of Tor, a remote mountain community where tragic events took place that remain unsolved to this day.

[09/30/26 - 08:02 AM]
Video: "Love Is Blind" Season 11: Boston - Official Trailer - Netflix
Hosts Nick and Vanessa Lachey are headed to Boston with a new group of singles ready to fall for someone sight unseen and pour their hearts out in the pods. Is love enough to take them all the way?

[09/30/26 - 08:01 AM]
Video: "Surviving Hurricane Otis" - Official Trailer - Netflix
Wirpul and his half-brother fight to survive Hurricane Otis in Acapulco, where their brotherhood and courage turns adversity into hope.

[09/30/26 - 07:31 AM]
It's Time for a Fresh Cut: Prime Video Unveils Premiere Date and Glimpse at "Barbershop"
The comedy series inspired by the beloved film franchise will premiere all eight episodes on February 10, 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.

[09/30/26 - 07:01 AM]
The Coffin Is Closed: "Wednesday" Season 3 Has Wrapped Production
The series is a sleuthing, supernaturally infused mystery charting Wednesday Addams' years as a student at Nevermore Academy.

[09/30/26 - 06:02 AM]
Video: Netflix Unveils Main Trailer and Release Date for "The Gift of Deceit," New Melodrama Starring Marieta Severo, Alice Wegmann, and Nanda Costta
The 10-episode series set in Rio de Janeiro premieres October 28.

[09/30/26 - 06:01 AM]
Video: "Collision Course" - Official Trailer - Netflix
Spain, 2013. After robbing a bank, a getaway crash reveals the hidden side of each thief, exposing betrayals and lies that began long before the heist.

[09/30/26 - 06:01 AM]
Video: Apple TV Unveils Trailer for "Small Prophets," The Captivating Comedy Created by Mackenzie Crook
The series will premiere on Apple TV with the first two episodes on October 7, 2026, excluding the U.K., where it will be available to Apple TV subscribers in 2027.

[09/30/26 - 06:01 AM]
Video: "The Man with the Bag" - Official Teaser - Prime Video
He'll be back... hopefully with presents. Arnold Schwarzenegger is Santa in "The Man with the Bag." Coming to Prime Video December 2.

[09/30/26 - 06:00 AM]
The CW Network and National Hot Rod Association Reach Multi-Year Broadcast Agreement for NHRA Mission Foods Drag Racing Series Events
Beginning in Fall 2027, The CW will be the exclusive multiplatform home for the final seven races of the season, including the world's biggest drag race at Lucas Oil Indianapolis Raceway Park, as well as the full six-race Countdown to the Championship playoffs.

[09/30/26 - 01:01 AM]
New Term, Higher Stakes: Netflix Political Workplace Drama "Wave Makers" Returns for Second Season
The team that fought to win an election is back - and this time, governing is on the agenda.

[09/29/26 - 08:01 PM]
"LOL Philippines" Returns to Prime Video for Season 2 on October 30
Following the success of its first season, the Philippine edition is back with Vice Ganda as host and an all-new lineup of 10 comedians bringing together different generations, backgrounds, and styles of Filipino comedy.

[09/29/26 - 03:28 PM]
FOX Sports Hits Home Run with Best MLB on FOX Regular Season Since '21 - No. 1 Among All Networks
Regular season coverage on FOX averaged 2.35 million viewers, up +15% vs. '25.

[09/29/26 - 03:12 PM]
FOX NFL Delivers Most-Watched Early Window of the Day on Any Network in Week 3
17,898,000 viewers tuned-in to FOX's 1:00 PM ET window.