or


[03/13/07 - 10:04 AM]
Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo and Expansion of Network's Already Successful Line-Up to Emphasize Exciting Real-Life Stories
Development slate includes "The Room," a real-life look at police interrogations; "The Real Hustle," featuring a trio of con artists targeting unsuspecting marks; "Tiger Team," featuring a team of security experts hired to test high-end security systems; and "Most Daring," a gripping series that focuses on life-or-death rescues.

[via press release from Court TV]

Court TV Gears Up for Major Branding Initiative, Including New Name, New Look, New Logo And Expansion of Network�s Already Successful Line-Up To Emphasize Exciting Real-Life Stories

Network to Target Dynamic �Real Engagers� Psychographic

New Series and Specials in Production or Development Include THE ROOM, THE REAL HUSTLE, TIGER TEAM and MOST DARING,

Plus Quarterly Specials from The Smoking Gun

Star Jones and Nancy Grace Take Over Afternoon Block in New Daytime Line-Up, While Acclaimed Courtroom Coverage Expands to Broadband

Court TV, one of ad-supported cable�s fastest-growing networks, will undergo a major branding initiative that will include a new name, a new look and a new logo, as well as an expansion of the network�s already successful programming line-up, according to an announcement today by Steve Koonin, president of Turner Entertainment Networks; Marc Juris, the network�s general manager; and Marlene Dann, executive vice president of Court TV daytime. Under a positioning that promises to provide viewers with first-person access to exciting, real-life stories, the network will feature original programming that targets a highly coveted psychographic known as �Real Engagers.� The newly re-branded network is slated to launch Jan. 1, 2008.

�One of the first steps we take in creating a brand is to find out what is working and build from there,� Koonin explained. �TBS had its comedy block to help build the �very funny� brand, and TNT had viewers predisposed to drama.�

�We have identified a very strong audience segment driving our prime-time success, an audience we call Real Engagers,� Juris added. �These viewers watch a tremendous amount of television and love real-life action programming, real-life emotion and access to places they can�t normally go. Now that we have identified our target audience, we can evolve our programming to serve those viewers, while also capturing the unrealized potential of our new consumer brand.�

In determining the direction for the network, extensive research was conducted into who Court TV�s fringe, prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed the network�s line-up attracts a dual audience that skews slightly male and loves programming with real people, real-life situations and true stories. These viewers are eager for thrills, excitement and suspense. They are also eager to get inside people�s minds. And while they tend to favor action-oriented programming, they are also interested in compelling stories and characters.

Upcoming and in-development projects that will join successful returning series in support of the new brand include such series and specials as THE ROOM, a real-life look at police interrogations; THE REAL HUSTLE, featuring a trio of con artists targeting unsuspecting marks; TIGER TEAM, featuring a team of security experts hired to test high-end security systems; and MOST DARING, a gripping series that focuses on life-or-death rescues.

Leveraging the success of its enormously popular online destination The Smoking Gun (www.thesmokinggun.com), the network is also developing quarterly specials. The first such special, entitled The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD, will count down the 20 dumbest criminals caught in the worst possible situations.

The following are upcoming series and series in development reflecting the new network brand:

BEACH PATROL: HAWAII � New season premiering Summer 2007

Court TV�s popular Beach Patrol goes Hawaiian with this fast-paced, hard-driving series that follows lifeguards from the Honolulu Ocean Safety and Lifeguard Services unit. The series will feature daring rescues on some of the world�s most beautiful (and sometimes most dangerous) beaches, including Waikiki, Sandy, Maka Pu, Pipeline, Waimea Bay and Sunset.

BOUNTY GIRLS � New series premiering 2007

Sunshine State Bail Bonds in Florida is home to an elite team of female bounty hunters who use their brains and beauty to track down the most elusive criminals. Court TV�s cameras go along for the ride, following the best in the business as they do their jobs in style.

The Smoking Gun Presents THE DUMBEST CRIMINALS IN THE WORLD � New quarterly special in production

This first in a series of quarterly specials from the network�s enormously popular online investigative journalists will count down the 20 dumbest criminals. Footage from surveillance and police cameras exposes people doing truly stupid things while in the process of committing a crime, from getting stuck in a chimney to leaving the gun on the counter during a convenience-store hold-up.

THE REAL HUSTLE � New series in production

The Hustlers � Apollo Robbins, scam expert and master pickpocket; Ryan Oakes, sleight-of-hand artist with a background in psychology; and Dani Marco, queen of distraction and femme fatale � carry out some of the most audacious and notorious scams on unsuspecting marks. In this first season, the trickster trio takes on savvy New Yorkers and shows how even the most sophisticated city-slickers can be hustled.

MOST DARING � New series in production

Building on the Court TV success of Bruce Nash/Nash Entertainment�s Most Shocking, MOST DARING will captivate viewers with nail-biting stories of exciting rescue missions.

TIGER TEAM � New series in development

When major businesses and governments need to test their security vulnerabilities, they bring in a group of security professionals with expertise in everything from hacking to kidnapping. This new series follows one such Tiger Team as they carry out their own impossible missions.

THE ROOM � New series in development

Real cops interrogate real suspects in this intense, claustrophobic series that uses actual police interrogation-room footage to show how detectives break suspects and get much-needed confessions.

In addition, Koonin announced a new daytime line-up that will begin at 9 a.m. with the network�s acclaimed courtroom coverage, the gold standard of the industry. Then at 3 p.m., that coverage will continue via broadband at courttv.com, making way for a two-hour afternoon block that includes NANCY GRACE: CLOSING ARGUMENTS and the recently announced new series with Star Jones.

�Within the network�s new branded environment, our successful daytime line-up of legal coverage will be getting a make-over,� said Dann. �With a revamped daytime schedule, we can create appointment viewing for our series with Star Jones and Nancy Grace, while also expanding the network�s award-winning courtroom coverage onto broadband.�

Court TV�, a Turner Broadcasting System, Inc. company, provides a window on the American system of justice through distinctive programming that both informs and entertains. Seen in nearly 88 million U.S. homes, Court TV Networks is comprised of Court TV News�, which provides live trial coverage in daytime; Court TV: Seriously Entertaining� in prime time, featuring investigative drama, expert reality and compelling non-fiction series; and Court TV Extra�, a subscription Web-based service offering viewers an interactive opportunity to watch multiple live trials on the Internet, while accessing the tremendous resources of Court TV Online�. The Court TV Web sites can be accessed via www.courttv.com and www.courttvnews.com.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/05/26 - 11:06 AM]
Bravo's "Southern Charm" Returns for Season 12 with Secrets Simmering in the South on Thursday, Nov. 12 at 9 P.M. ET/PT
Charmers Venita Aspen, Salley Carson, Craig Conover, Austen Kroll, Madison LeCroy, Molly O'Connell, Rodrigo Reyes, Whitner Slagsvol and Shep Rose return.

[10/05/26 - 11:01 AM]
NBC Sports to Present 60+ Big East Men's and Women's Basketball Games in 2026-27 on NBC, Peacock, and NBCSN
NBC Sports will present a slate of nearly 65 Big East basketball regular-season and tournament games this season, with 47 Big East men's games and 16 women's games presented across NBC, Peacock and NBCSN.

[10/05/26 - 11:01 AM]
Apple TV's Hit Thriller "Imperfect Women" to Return for a Gripping Second Season
The series is returning for a compelling new chapter set on Martha's Vineyard that will revolve around fan-favorite character Eleanor, played by Kerry Washington, who will reprise her role and serve as executive producer alongside Elisabeth Moss.

[10/05/26 - 11:01 AM]
Prime Video Debuts First Look Images for New Original Series "Bloodaxe," from the Creator of "Vikings"
All eight episodes will premiere exclusively on Prime Video in more than 240 countries and territories worldwide, and as previously announced, "Bloodaxe" has been picked up for a second season which is currently in production in Ireland.

[10/05/26 - 11:00 AM]
Paramount+ Renews "Tulsa King" for a Fifth Season Ahead of the Season Four Premiere on October 16
Season five will return to Dwight "The General" Manfredi's mafia roots, relocating production from Atlanta to New York to coincide with the storyline, with production now underway.

[10/05/26 - 09:01 AM]
Video: NBC Debuts Official Season 3 Trailer, Photos & Key Art for "Happy's Place"
Guest stars this season include James Denton, Jane Lynch, and Justina Machado.

[10/05/26 - 09:01 AM]
The Soul Train Awards Nominees Are In, and Fans Decide the Winners in Two New Categories!
Voting is open now through October 16, and fans can see who takes home the trophies Friday, November 27, at 8 p.m. ET/PT on BET, with a simulcast on CBS, BET Her, VH1, MTV2, and LOGO.

[10/05/26 - 08:31 AM]
BritBox Reveals Further Cast Joining Edward Bluemel in "Hercule"
Jessica Alexander, Honor Swinton Byrne, Omari Douglas, Paul Forman, Arthur Hughes, Ralf Little, River Medway, Katherine Parkinson, Natalie Quarry, Toby Stephens set to join the much-anticipated series.

[10/05/26 - 08:01 AM]
Food Network Sets Premiere Date For New Season of "Harry Potter: Wizards of Baking"
Celebrating the 25th anniversary of the iconic first film in the series, the new season introduces a tournament twist with four teams of three, each representing one of the four Hogwarts Houses - Gryffindor, Hufflepuff, Ravenclaw and Slytherin.

[10/05/26 - 08:01 AM]
Prime Video Casts Sean Teale, Sarah Jeffery, Megan Stott, Lili Simmons, Anthony Keyvan, JoBeth Williams in "Things We Never Got Over"
The project is the series adaptation of Lucy Score's bestselling novel.

[10/05/26 - 07:19 AM]
Video: "The Institute" Season 2 (MGM+ 2026 Series) Official Trailer
The series returns for a new season November 8 on MGM+.

[10/05/26 - 07:01 AM]
Video: "Animals" - Official Trailer #2 - Netflix
When their son is kidnapped, an LA mayoral candidate and his wife scramble to raise the ransom while making choices that could tear their world apart.

[10/05/26 - 07:01 AM]
Prime Video Releases Key Art for the Final Season of "Maxton Hall - The World Between Us"
The third and final season of the most successful international scripted original series in Prime Video history premieres worldwide on Prime Video on December 9, 2026.

[10/05/26 - 06:01 AM]
David Ellison and Ynon Kreiz Announce Their CEO Leadership Team for Skydance Following Anticipated Close of Warner Bros. Discovery Acquisition
Drawing on deep expertise across entertainment, technology, and business operations, the CLT brings together leaders from both companies and reflects their complementary strengths.

[10/05/26 - 06:01 AM]
"CMA Presents I Will Always Love You: A Celebration of Dolly Parton" Reveals Star-Studded Lineup
The special airs Wednesday, October 21 (9:00-11:00 p.m. EDT) on ABC and Disney+ in the U.S. and internationally, available next day on Hulu, and will be filmed before a live audience at Belmont University's Fisher Center for the Performing Arts in Nashville.