[03/26/07 - 10:57 PM]
We TV Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter
The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series.

[via press release from WE: Women's Entertainment]

WE tv Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter

Network's Multi-Platform Campaign Kicks Off Nation-Wide in April

New York, NY, March 26, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a comprehensive marketing initiative supporting the network's new original series Wife, Mom, Bounty Hunter, which premieres April 20 at 9pm ET &PT/ 8C. The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series. The tactics include top tier radio, TV, print, outdoor, and interactive web promotions, including an interactive game on www.we.tv featuring the series star on a bounty hunting mission. The campaign, which represents one of the network's premier marketing initiatives of the year, will launch on April 2.

Wife, Mom, Bounty Hunter follows the true-life adventures of Sandra Scott, a married mother of two daughters who leads her professional career as a tough-skinned, cuff-bearing bounty hunter. The former female wrestler and owner of Old West Bail Bonds, is a happily married mother of two who lives in the sunny suburbs of Phoenix. Joining her on the job are fellow hunters Theresa, an ex-cop known as the "shake down queen," and J.D., a massive, ex-semi professional football player who is known as "The Wall." But, Sandra's life isn't all glamorous perp hunting! She also has kids to raise and daily, prickly family issues to resolve between her husband, her 15-year-old daughter Sabree, and Ever Skye, her 6-year-old baby girl. The new weekly original series captures Sandra as she juggles her bounty hunting case load, family life, glock 9mm semi-automatic handgun, groceries, bulletproof vest, and teacher conferences. The series will premiere with a one-hour special presentation and continues with 10 weekly, 30-minute episodes.

"This is an important and comprehensive campaign for the network that will allow us to reach our core audience across multiple platforms, while creating buzz in support of what we believe will be a hit series for WE," stated Kenetta Bailey, WE tv's Senior Vice President of Marketing. "Wife, Mom, Bounty Hunter is a fun series that follows a truly empowered woman- and we want that message to translate through our marketing strategy."

The multi-tiered marketing campaign will consist of marquee placements in key print vehicles, internet, radio, and television. Specific tactics include:

Local, Network, DBS-Dish and DIRECTV television spots

Radio spots featuring Sandra Scott running in key markets during AM, PM Drive and throughout the weekends with "Watch & Win" radio promotions

Print ads featured in targeted outlets that hit the core audience of W18-49 as well as entertainment enthusiasts

National online ads produced for key word search databases, ad networks, entertainment and women focused sites.

Online interactive game featuring a Sandra Scott character on a bounty hunting mission on www.we.tv

Out of Home placements including billboards, kiosks, taxi tops, and bus kings - throughout key markets.

Wife, Mom, Bounty Hunter joins WE's growing list of original programming, including "Cheerleader U.," a series that follows the cheerleading squad at University of Kentucky and explores the fun and rewarding yet physically demanding, high-pressure sport of Cheerleading; "Designer to the Stars: Kari Whitman," a makeover series that follows interior designer to the stars, Kari Whitman as she designs for some of Hollywood's biggest A-listers including: Jessica Alba, Virginia Madsen, Kristen Bell, and Kurtwood Smith; America's Cutest Puppies a reality series that is on a mission to find THE cutest puppy in America; and Adventures in Doggie Day Care a new original series that sheds some light on the phenomenon that has pet owners digging deep in their pockets to make sure their best friend isn't lonely while they're away.

WE's original programming helped secure 2006 as the best year in WE tv history for primetime delivery of household & core demographics. In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.

  [march 2007]  

(series past and present)
(series in development)
(tv movies and mini-series)

[03/23/18 - 01:06 PM]
Oxygen Media's "Aaron Hernandez Uncovered" Becomes Highest Rated True Crime Program in Network History with 1.05 Million Total Viewers
Oxygen further spins the numbers for Saturday, March 17 and Sunday, March 18.

[03/23/18 - 11:26 AM]
New Season, New Way to Watch "Wheeler Dealers" - See It First on MotorTrend.com and the Motor Trend App
Starting Wednesday, April 4 audiences can catch the premiere on MotorTend.com and the Motor Trend app one week before it debuts on Velocity Wednesday, April 11.

[03/23/18 - 10:40 AM]
Reggie Watts Is the "Taskmaster!" Comedy Central Game Show Series Premieres Friday, April 27 at 11:00 P.M. ET/PT with Two Back-to-Back Episodes
The series, whose format originated in the U.K., requires individuals to use ingenuity and creativity to complete unusual challenges.

[03/23/18 - 09:16 AM]
FremantleMedia North America Set to Bring World's Largest Population of Superheroes and Supervillains to Television in New "Astro City" Series
The live action drama series is being produced by FremantleMedia North America, with its pilot episode being written by Kurt Busiek and Rick Alexander.

[03/23/18 - 09:13 AM]
"Fahrenheit 451" Debuts Saturday, May 19 on HBO
The drama is based on Ray Bradbury's classic novel of the same name, depicting a future where the media is an opiate, history is rewritten and "firemen" burn books.

[03/23/18 - 09:04 AM]
Video: Showtime(R) Unveils the Full Trailer for Season Two of "I'm Dying Up Here"
The series takes viewers behind the curtain of the comedy scene that birthed the careers of legends such as Richard Pryor, Robin Williams and David Letterman, showing there's truly no such thing as an easy laugh.

[03/23/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS, NCAA Hold Off Push from ABC, NBC
The Peacock's "Chicago Fire" edges the Alphabet's "Station 19" in the firefighter drama showdown.

[03/23/18 - 06:32 AM]
HBO Launches "Silicon Valley: Inside the Hacker Hostel" Virtual Reality on HTC's Viveport, March 25
The captivating, interactive VR experience will provide one-on-one encounters with Richard (Thomas Middleditch), Dinesh (Kumail Nanjiani), Gilfoyle (Martin Starr), Big Head (Josh Brener) and Jian-Yang (Jimmy O. Yang).

[03/22/18 - 11:13 PM]
Development Update: Thursday, March 22
Updates include: Neil Flynn bound for "Abby's" at NBC; Lilla Crawford, Will Kindrachuk snag roles on Bobby Bowman's ABC pilot; and Kearran Giovanni tapped for NBC's "Suspicion."

[03/22/18 - 12:09 PM]
Smithsonian Channel(TM) Reveals the Inside Story and Untold Events of a Deadly American Tragedy in "Waco: The Longest Siege"
The film provides an intimate portrait of a young Vernon Howell (later renamed David Koresh) and his Branch Davidian followers, who came from around the globe to join the Pied Piper-like figure.

[03/22/18 - 10:35 AM]
Video: "Pose" - Peek Teaser - FX
"Pose," FX's new original series from Ryan Murphy, Brad Falchuk, and Steven Canals, premieres this summer.

[03/22/18 - 10:31 AM]
Video: Viceland Premeries Trailer for New Series "My House" About NYC Queer Ballroom Scene
"My House" is an insider's guide to New York City's hyper-competitive underground queer ballroom scene.

[03/22/18 - 10:05 AM]
CMT Elevates Morgan Selzer to Senior Vice President of Program Development
"Morgan is a seasoned and savvy development executive who crafts compelling stories across multiple formats and genres," said Keith Cox.

[03/22/18 - 10:00 AM]
All-New Two-Hour Special "Meghan Markle: An American Princess" to Air Friday, May 11, on FOX
The two-hour event will focus on Markle's life and potential legacy as the first American to marry into the British royal family since 1937.

[03/22/18 - 10:00 AM]
CBS Announces Season Finale Airdates for 2017-2018
"Scorpion" will now kick off said finales on Monday, April 16.