or


[03/26/07 - 10:57 PM]
We TV Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter
The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series.

[via press release from WE: Women's Entertainment]

WE tv Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter

Network's Multi-Platform Campaign Kicks Off Nation-Wide in April

New York, NY, March 26, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a comprehensive marketing initiative supporting the network's new original series Wife, Mom, Bounty Hunter, which premieres April 20 at 9pm ET &PT/ 8C. The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series. The tactics include top tier radio, TV, print, outdoor, and interactive web promotions, including an interactive game on www.we.tv featuring the series star on a bounty hunting mission. The campaign, which represents one of the network's premier marketing initiatives of the year, will launch on April 2.

Wife, Mom, Bounty Hunter follows the true-life adventures of Sandra Scott, a married mother of two daughters who leads her professional career as a tough-skinned, cuff-bearing bounty hunter. The former female wrestler and owner of Old West Bail Bonds, is a happily married mother of two who lives in the sunny suburbs of Phoenix. Joining her on the job are fellow hunters Theresa, an ex-cop known as the "shake down queen," and J.D., a massive, ex-semi professional football player who is known as "The Wall." But, Sandra's life isn't all glamorous perp hunting! She also has kids to raise and daily, prickly family issues to resolve between her husband, her 15-year-old daughter Sabree, and Ever Skye, her 6-year-old baby girl. The new weekly original series captures Sandra as she juggles her bounty hunting case load, family life, glock 9mm semi-automatic handgun, groceries, bulletproof vest, and teacher conferences. The series will premiere with a one-hour special presentation and continues with 10 weekly, 30-minute episodes.

"This is an important and comprehensive campaign for the network that will allow us to reach our core audience across multiple platforms, while creating buzz in support of what we believe will be a hit series for WE," stated Kenetta Bailey, WE tv's Senior Vice President of Marketing. "Wife, Mom, Bounty Hunter is a fun series that follows a truly empowered woman- and we want that message to translate through our marketing strategy."

The multi-tiered marketing campaign will consist of marquee placements in key print vehicles, internet, radio, and television. Specific tactics include:

Local, Network, DBS-Dish and DIRECTV television spots

Radio spots featuring Sandra Scott running in key markets during AM, PM Drive and throughout the weekends with "Watch & Win" radio promotions

Print ads featured in targeted outlets that hit the core audience of W18-49 as well as entertainment enthusiasts

National online ads produced for key word search databases, ad networks, entertainment and women focused sites.

Online interactive game featuring a Sandra Scott character on a bounty hunting mission on www.we.tv

Out of Home placements including billboards, kiosks, taxi tops, and bus kings - throughout key markets.

Wife, Mom, Bounty Hunter joins WE's growing list of original programming, including "Cheerleader U.," a series that follows the cheerleading squad at University of Kentucky and explores the fun and rewarding yet physically demanding, high-pressure sport of Cheerleading; "Designer to the Stars: Kari Whitman," a makeover series that follows interior designer to the stars, Kari Whitman as she designs for some of Hollywood's biggest A-listers including: Jessica Alba, Virginia Madsen, Kristen Bell, and Kurtwood Smith; America's Cutest Puppies a reality series that is on a mission to find THE cutest puppy in America; and Adventures in Doggie Day Care a new original series that sheds some light on the phenomenon that has pet owners digging deep in their pockets to make sure their best friend isn't lonely while they're away.

WE's original programming helped secure 2006 as the best year in WE tv history for primetime delivery of household & core demographics. In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/21/18 - 11:51 PM]
Development Update: Saturday, July 21
Updates include: Amazon orders fourth season of "The Man in the High Castle"; USA pulls the plug on "Colony" after three seasons; and NBC's "Midnight, Texas" taps trio for recurring roles.

[07/21/18 - 11:04 PM]
Video: The Commencement of "The Purge" at San-Diego Comic-Con Has Officially Begun
The 10-part series will debut on USA Network on Tuesday, September 4 at 10:00/9:00c.

[07/21/18 - 09:06 PM]
Video: "Deadly Class" - Official Trailer - Syfy
Produced by the Russo brothers - and based on the best-selling graphic novel - "Deadly Class" premieres on Syfy in 2019.

[07/21/18 - 08:01 PM]
"Wynonna Earp" Renewed for Season 4
This has become something of a tradition for the horror/western, which has revealed its season renewals at Comic-Con panels the last few years.

[07/21/18 - 06:28 PM]
Chris Klein Announced as DC Super-Villain Cicada for "The Flash" Season Five
Season five pits Team Flash against yet another formidable adversary, the show's second non-speedster Big Bad.

[07/21/18 - 05:52 PM]
"DC's Legends of Tomorrow" Welcomes Two New Characters for Season Four
Tom Wilson will recur as Nate's (Nick Zano) father, Hank Heywood.

[07/21/18 - 05:45 PM]
Video: Trailer Debut - Feast Your Eyes on Netflix's "Disenchantment" Trailer
Matt Groening's new 10-episode adult animated comedy fantasy series premieres Friday, August 17.

[07/21/18 - 04:58 PM]
Video: "The Man in the High Castle" - Season 3 Teaser - Prime Video
The long-awaited third season will premiere Friday, October 5 on Amazon's streaming service.

[07/21/18 - 04:55 PM]
Oliver Queen Faces an All-New Threat from a Lethal Team of Assassins in Season Seven of "Arrow"
Holly Elissa, Michael Jonsson and Miranda Edwards will play The Longbow Hunters, a legendary group of assassins recruited by Ricardo Diaz (Kirk Acevedo) to enact his revenge on Oliver and the team.

[07/21/18 - 04:50 PM]
Video: New Trailer for Season Two of "The Orville" That Premiered at San Diego Comic-Con
As previously announced, the new season bows Sunday, December 30 on FOX.

[07/21/18 - 04:04 PM]
New Friends & Foes Transform National City for Season Four of "Supergirl"
Transgender activist Nicole Maines will join the show in the series regular role of Nia Nal, aka Dreamer.

[07/21/18 - 04:01 PM]
Video: "Roswell, New Mexico" Comic-Con(R) 2018 Teaser
Get a first look at footage from the new series and discover more about this not-so sleepy settlement's otherworldly inhabitants in the show's Comic-Con trailer.

[07/21/18 - 04:00 PM]
Video: FOX and National Geographic Release Exclusive First Look at Highly Anticipated "Cosmos: Possible Worlds" at San Diego Comic-Con 2018
The new season will once again premiere in the U.S. on both FOX and National Geographic and globally on National Geographic in 171 countries and 43 languages.

[07/21/18 - 03:16 PM]
Video: New Trailer for Season Two of "The Gifted" That Premiered at San Diego Comic-Con
The new season kicks off Tuesday, September 25 on FOX.

[07/21/18 - 03:10 PM]
Video: "Legacies" Comic-Con 2018 Trailer
The CW series is a thrilling new drama that tells the story of the next generation of supernatural beings at The Salvatore School for the Young and Gifted.