or


[03/26/07 - 10:57 PM]
We TV Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter
The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series.

[via press release from WE: Women's Entertainment]

WE tv Launches Comprehensive Marketing Initiative for New Original Series Wife, Mom, Bounty Hunter

Network's Multi-Platform Campaign Kicks Off Nation-Wide in April

New York, NY, March 26, 2007 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a comprehensive marketing initiative supporting the network's new original series Wife, Mom, Bounty Hunter, which premieres April 20 at 9pm ET &PT/ 8C. The multi-platform national campaign will maximize the use of traditional and non-traditional marketing tactics in an effort to generate buzz and drive both current and prospective WE tv viewers to the new reality-based series. The tactics include top tier radio, TV, print, outdoor, and interactive web promotions, including an interactive game on www.we.tv featuring the series star on a bounty hunting mission. The campaign, which represents one of the network's premier marketing initiatives of the year, will launch on April 2.

Wife, Mom, Bounty Hunter follows the true-life adventures of Sandra Scott, a married mother of two daughters who leads her professional career as a tough-skinned, cuff-bearing bounty hunter. The former female wrestler and owner of Old West Bail Bonds, is a happily married mother of two who lives in the sunny suburbs of Phoenix. Joining her on the job are fellow hunters Theresa, an ex-cop known as the "shake down queen," and J.D., a massive, ex-semi professional football player who is known as "The Wall." But, Sandra's life isn't all glamorous perp hunting! She also has kids to raise and daily, prickly family issues to resolve between her husband, her 15-year-old daughter Sabree, and Ever Skye, her 6-year-old baby girl. The new weekly original series captures Sandra as she juggles her bounty hunting case load, family life, glock 9mm semi-automatic handgun, groceries, bulletproof vest, and teacher conferences. The series will premiere with a one-hour special presentation and continues with 10 weekly, 30-minute episodes.

"This is an important and comprehensive campaign for the network that will allow us to reach our core audience across multiple platforms, while creating buzz in support of what we believe will be a hit series for WE," stated Kenetta Bailey, WE tv's Senior Vice President of Marketing. "Wife, Mom, Bounty Hunter is a fun series that follows a truly empowered woman- and we want that message to translate through our marketing strategy."

The multi-tiered marketing campaign will consist of marquee placements in key print vehicles, internet, radio, and television. Specific tactics include:

Local, Network, DBS-Dish and DIRECTV television spots

Radio spots featuring Sandra Scott running in key markets during AM, PM Drive and throughout the weekends with "Watch & Win" radio promotions

Print ads featured in targeted outlets that hit the core audience of W18-49 as well as entertainment enthusiasts

National online ads produced for key word search databases, ad networks, entertainment and women focused sites.

Online interactive game featuring a Sandra Scott character on a bounty hunting mission on www.we.tv

Out of Home placements including billboards, kiosks, taxi tops, and bus kings - throughout key markets.

Wife, Mom, Bounty Hunter joins WE's growing list of original programming, including "Cheerleader U.," a series that follows the cheerleading squad at University of Kentucky and explores the fun and rewarding yet physically demanding, high-pressure sport of Cheerleading; "Designer to the Stars: Kari Whitman," a makeover series that follows interior designer to the stars, Kari Whitman as she designs for some of Hollywood's biggest A-listers including: Jessica Alba, Virginia Madsen, Kristen Bell, and Kurtwood Smith; America's Cutest Puppies a reality series that is on a mission to find THE cutest puppy in America; and Adventures in Doggie Day Care a new original series that sheds some light on the phenomenon that has pet owners digging deep in their pockets to make sure their best friend isn't lonely while they're away.

WE's original programming helped secure 2006 as the best year in WE tv history for primetime delivery of household & core demographics. In 2006, WE tv had +212% more hours of original programming during Prime M-Su 8p-11p than in the 2005. In addition, 2006 is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p, 2006 (12/26/05-12/31/06) vs. 2005 (12/27/04-12/25/05) vs. 2004 (12/29/03-12/26/04) vs. 2003 (12/30/02-12/28/03) vs. 2002 (12/31/01-12/29/02)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.