or


[03/27/07 - 10:51 PM]
Hallmark Channel Launches New Multi-Platform Public Affairs Initiative, "Watch with Me"
The new national public affairs initiative aimed to stimulate family co-viewing and promote people to spend more time together.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES NEW MULTI-PLATFORM PUBLIC AFFAIRS INITIATIVE, �WATCH WITH ME�

Promotes Family Co-Viewing and Connectivity

New York City, March 27, 2007 � TV is a factor in the household. It can have a fragmenting effect or, if used as a gathering point around great, high-quality stories, can help be the agent for sharing and trigger meaningful discussion. Hallmark Channel is launching a new national public affairs initiative aimed to stimulate family co-viewing and promote people to spend more time together, it was announced today by Laura Masse, Executive Vice President, Marketing, Hallmark Channel. The multi-platform initiative will live on-air, on-line, in-schools and in-markets. �Watch With Me,� and its follow-up companion, �Read With Me,� will be introduced in Washington, D.C. this May and then roll-out across the country.

�Research has shown that viewers believe it�s important to watch television together, but aren�t finding enough appropriate fare to satisfy this need,� says Masse. �Accordingly, Hallmark Channel launches an initiative that springs from the very heart of the brand, providing the high quality, family friendly programming people need, so they can spend more time where it matters most � together.�

Hallmark Channel will partner with advertisers, affiliates, schools and government organizations to raise awareness for the cause-related program. Components include co-branded PSA�s, school curriculum, local screenings and community events. �Watch With Me� and �Read With Me� will center around Hallmark�s programming � especially the classic literary titles which have been made into original movies for the network including �Moby Dick,� �Hamlet� and �Gulliver�s Travels.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 76 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/25/19 - 09:01 AM]
A&E Celebrates the Tenth and Final Season of Award-Winning Fan-Favorite Series "Wahlburgers" Premiering Wednesday, May 15 at 9PM ET/PT
"Creating the Wahlburgers restaurants has been an incredible experience and we are so grateful to have shared it with A&E viewers these last nine seasons," said Mark Wahlberg.

[04/25/19 - 08:10 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Shares in Demo Honors
The Peacock splits the adults 18-49 crown with CBS and FOX.

[04/25/19 - 07:03 AM]
Video: "Lucifer" - Season 4 Official Trailer - Netflix
"Lucifer" season four premieres Wednesday, May 8 only on Netflix.

[04/25/19 - 07:01 AM]
Bruce Campbell Reveals Bizarre and Astounding Talents in Travel Channel's "Ripley's Believe It or Not!"
The 10-episode revival series premieres Sunday, June 9 at 9:00/8:00c.

[04/24/19 - 04:03 PM]
SundanceTV and ITV Announce Production on Season 2 of Hit Series "Liar"
Joining Joanne Froggatt and Ioan Gruffudd for this final chapter are Katherine Kelly, Howard Charles and Amy Nuttall.

[04/24/19 - 01:30 PM]
CBS Announces Season Finale Storylines for 2018-2019
Said finales run from "Mom" on Thursday, May 9 through "Ransom" on Saturday, May 25.

[04/24/19 - 11:25 AM]
Lifetime Announces Premiere Dates for "Tempting Fate," "To Have and To Hold" and "Family Pictures"
The Jane Green adaptations will roll out on successive Saturdays beginning June 15.

[04/24/19 - 11:03 AM]
Showtime(R) Announces Cast for New Pilot "Hombre"
The potential series centers on a Mexican-American family man named Marcos Osuna (Gael García Bernal) who is living undocumented in the United States.

[04/24/19 - 11:02 AM]
The CW Network Renews Four Additional Series for 2019-2020 Season
"All American," "In The Dark," "Roswell, New Mexico" and "The 100" bring the network's total returning series renewed for the 2019-2020 season to 14.

[04/24/19 - 10:19 AM]
"Pennyworth" Premieres July 28th at 9 PM ET/PT on EPIX
The 10-episode, hour-long drama series from Warner Horizon Scripted Television is based on DC characters created by Bob Kane with Bill Finger.

[04/24/19 - 10:00 AM]
Disney Channel's Hit Series "Andi Mack" Airs Final Episodes Beginning Friday, June 21
Year to-date, "Andi Mack" is Disney Channel's most-watched series overall and its highest-rated among Kids 6-14.

[04/24/19 - 09:37 AM]
Tara Lipinksi and Johnny Weir Return as Hosts of the New Season of "Wedding Cake Championship"
The four-episode season kicks off Monday, June 3 at 10:00/9:00c.

[04/24/19 - 09:31 AM]
Video: DC Universe - "Swamp Thing" Teaser
Based on the DC characters originally written and drawn by Len Wein and Bernie Wrightson, the series premieres May 31.

[04/24/19 - 09:21 AM]
Adam Savage to Go Bigger and Badder in New Discovery and Science Channel Series "Savage Builds" Premiering in June
Each episode will focus on one project as Adam collaborates with notable experts in their fields, friends, colleagues, and some of his favorite people on the planet.

[04/24/19 - 09:06 AM]
Cinemax Renews Tong Wars Drama Series "Warrior," Based on the Writings of Martial Arts Legend Bruce Lee, for Second Season
The series is a gritty, action-packed crime drama set during the brutal Tong Wars of San Francisco's Chinatown in the second half of the 19th century.