or


[03/27/07 - 11:14 AM]
NBC Universal Launches Wide Range of Cross Platform Mobile Content from Broadcast, Cable and Internet Properties
The new NBC2Go mobile service offers episodes from such series as "Heroes," "The Black Donnellys," "Friday Night Lights" and Bravo's "The Real Housewives of Orange County."

[via press release from NBC]

NBC UNIVERSAL LAUNCHES WIDE RANGE OF CROSS PLATFORM MOBILE CONTENT FROM BROADCAST, CABLE AND INTERNET PROPERTIES

-With NBCU Digital2Go Offerings, Consumers Experience NBC Universal Content When and How They Want with Linear Video Channels, On Demand Long and Short Form Programming, Mobile Web, Interactive Features and Messaging-

New York � March 27, 2007 � NBC Universal today announced the launch of its NBCU Digital2Go initiative, with a robust suite of mobile offerings that allow users access to NBCU content 24/7. The new offerings include:

Linear video channels, NBC News2Go and NBC2Go, available through the MediaFLO service

Full-length NBC Primetime and Cable entertainment shows on demand, available through MobiTV

7 short form video channels, available through MobiTV

4 new mobile web (WAP) sites for NBC, USA, Bravo and NBC Sports

"With the launch of our suite of NBCU Digital2Go offerings, NBC Universal continues to be a premier content provider to mobile platforms, with a broad selection of rich, interactive mobile offerings," said Salil Dalvi, General Manager, Wireless Platforms, NBC Universal. "With the launch of our mobile web sites, NBC Universal will have a new platform to develop its direct relationship with mobile consumers."

NBC Universal and MediaFLO USA bring top NBC Universal content to subscribers of its TV-quality, mobile entertainment service on two dedicated channels, NBC2Go and NBC News2Go. NBC News2Go features live, full-length programs, including Today, Nightly News with Brian Williams and Meet the Press, as well as select programming from both MSNBC and CNBC, including Power Lunch and Hardball with Chris Matthews. Entertainment channel NBC2Go offers a select number of acclaimed NBC Universal Primetime, Daytime and Cable shows, such as Heroes, The Black Donnellys, Friday Night Lights and Bravo's Real Housewives of Orange County as well as access to The Tonight Show with Jay Leno and Late Night with Conan O'Brien.

Earlier this month, NBC Universal and MobiTV announced a breakthrough deal to make full-length Primetime on demand programming available over US wireless networks for the first time. In addition to a robust Primetime and Cable video-on-demand line-up, including Heroes, Friday Night Lights, The Office, Monk (USA), Battlestar Galactica (SCI FI) and Work Out (Bravo), the two companies now offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers.

Crisp Wireless, a mobile technology solutions and services company, currently powers 23 mobile websites for NBC Universal, including dedicated sites for many Primetime and Cable programs, such as Heroes, The Office, and Bravo's Project Runway, Top Chef and Work Out. The mobile websites include exclusive mobile offerings, such as ringtones, user generated content, polls, character or contestant blogs and storyline integrations.

Starcut USA Inc, a mobile software company, is working with NBC Universal to design, develop and launch powerful WAP services for USA Network, with show specific sites for Monk, Psych, Nashville Star and The Starter Wife. Starcut is also working with NBC Universal to release high-end WAP services for SCI FI (starting with PainKiller Jane), as well as iVillage and Access Hollywood. The services include schedules, episode guides, polls, trivia, community blogs, alerts and much more.

NBC Universal and phone-based participation media solutions provider CommerceTel have teamed up to use the phone as a real world touch point to the storyline of Heroes. Through a toll free number for Primatech Paper, as revealed on air during the January 22 episode, fans are able to interact with characters and key plot elements in new and exciting ways. Several innovations have been employed since the inception of the campaign that have ranged from user generated content, where fans can leave characters a voicemail, to opting in for frequent plot reveals via text messaging.

# # #

About NBC Universal Digital Distribution

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.





  [march 2007]  
S
M
T
W
T
F
S
    


· ACCESS HOLLYWOOD (SYNDICATION)
· BATTLESTAR GALACTICA (SYFY)
· BLACK DONNELLYS, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HEROES (NBC)
· IN THE LOOP WITH IVILLAGE (SYNDICATION)
· MONK (USA)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· PAINKILLER JANE (SYFY)
· PSYCH (USA)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· STARTER WIFE, THE (USA)
· WORK OUT (BRAVO)





[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/15/17 - 10:05 AM]
PBS and Stations Launch 24/7 PBS Kids Channel, Expanding Access to the #1 Children's Educational Media Brand on TV and Digital Platforms
The free service ensures that PBS Kids' high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in.

[01/15/17 - 10:04 AM]
PBS and HHMI Tangled Bank Studios Celebrate 40th Anniversary of NASA Voyager Launch in "The Farthest" (w.t.)
The twin Voyager spacecraft revolutionized planetary science, resolved key questions about the outer planets and raised intriguing new ones about the evolution of our solar system.

[01/15/17 - 10:03 AM]
PBS and Time Inc. Announce "Beyond a Year in Space"
The two specials explore the human limitations for space travel and what a mission to Mars will require.

[01/15/17 - 10:02 AM]
PBS Announces New Summer of Adventure
Look for six new limited series that take viewers to some of the world's most amazing places and cultures.

[01/15/17 - 10:01 AM]
PBS Series "Nova" Shares the Great American Solar Eclipse with Audiences Across the U.S. in Special Day-of-Event Presentation
On Monday August 21, 2017, America's eyes will be glued to the skies as the mainland United States experiences the first total solar eclipse since 1979.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 05:06 PM]
AMC Announces 2017 Winter and Spring Premiere Dates for New and Returning Original Series
The cable channel sets premieres for the martial arts drama "Into the Badlands," new epic "The Son" and the Emmy(R)-nominated "Better Call Saul."

[01/14/17 - 05:05 PM]
On the Heels of Three Golden Globe(R) Wins for "The Night Manager" AMC and the BBC Team Up Again with Best-Selling Author John le Carre
"The Spy" is being distributed internationally by Paramount and adapted by Academy Award winner Simon Beaufoy.

[01/14/17 - 05:04 PM]
AMC Greenlights New Documentary Series "James Cameron's Story of Science Fiction" (Working Title) from the Acclaimed Filmmaker
The series, which explores the evolution of sci-fi from its origins as a small genre with a cult following to the blockbuster pop-cultural phenomenon we know today, will consist of six one-hour episodes and will debut on AMC in 2018.

[01/14/17 - 04:57 PM]
IFC's Flagship Sketch Series "Portlandia" to Return for Eighth and Final Season in 2018
"I am so proud to have worked with Fred, Carrie and the entire cast and crew-family of 'Portlandia' to make something so funny and so special," said Jonathan Krisel.

[01/14/17 - 04:50 PM]
Video: First Full Trailer for IFC's "Brockmire" Starring Hank Azaria and Amanda Peet
The network's newest original comedy premieres Wednesday, April 5 at 10:00/9:00c.

[01/14/17 - 02:19 PM]
Discovery's "Cooper's Treasure" Sets Out to Uncover Shipwrecks from Space
The new series premieres Tuesday, April 18 at 10:00/9:00c on the cable channel.

[01/14/17 - 02:18 PM]
What Was Lost, Is Now Found: TLC's Hit Docu-Series "Long Lost Family" Returns for a Second Season on Sunday February 12th
Plus: look for spin-off series "Long Lost Family: What Happened Next" to launch this Sunday.