[03/27/07 - 01:36 PM]
The CBS Mobile Network Unveils Its Program Lineup on V Cast Mobile TV from Verizon Wireless
CBS's new mobile network will feature simulcasts and time-shifted offerings of popular shows on CBS and sibling CSTV.

[via press release from CBS]


Full Episodes Of Popular CBS Entertainment, News And Sports Programming Available 24/7

Program Lineup Includes Simulcasts Of CSI: MIAMI, SURVIVOR, DAVID LETTERMAN, CBS EVENING NEWS WITH KATIE COURIC, And Live Sports Events From CSTV Cable Network

The CBS Mobile Network today unveiled its program lineup on V Cast Mobile TV from Verizon Wireless. CBS's new mobile network streams programming on the cell phone 24/7, 365 days a year, featuring simulcasts and time-shifted offerings of popular shows on the CBS Television Network and CSTV.

The programming lineup for the launch of The CBS Mobile Network includes:


Time-shifted broadcasts of CBS's daytime, late-night, news and primetime entertainment programming;

Live sporting events from CSTV all day on Saturdays; and

Special this week, the CBS Mobile Network will simulcast live coverage of the men's college basketball championship games on Saturday, March 31 and Monday, April 2.

"The CBS Mobile Network rings in a new era of big entertainment for today's small screen," said Cyriac Roeding, Executive Vice President, CBS Mobile, CBS Interactive. "Consumers can stay connected to their favorite programming wherever they go - watching Katie Couric's newscast during their commute, Letterman at lunch, and catching the live broadcasts of their favorite sports teams on the weekends. This new CBS Mobile Network gives viewers additional opportunities to watch CBS programming and provides advertisers with a new platform for reaching consumers."

The planned programming lineup for The CBS Mobile Network features 12 entertainment series, four News programs and countless hours of live sports programming. It includes:

Entertainment Series:

"As The World Turns"

"CSI: Crime Scene Investigation"

"CSI: Miami"


"Guiding Light"


"Late Show with David Letterman"

"The Late Late Show with Craig Ferguson"



"Rules Of Engagement"

"The Young and The Restless"

CBS News:

"48 Hours"

"60 Minutes"

"CBS Evening News With Katie Couric"

"CBS Sunday Morning"


"Cheer Squad"


"On The Road With James Bates"

"Seth Davis' Generation Next"

"Tackling Segregation"

"Taking Issue With Brian Curtis"

Various live sports programming

A complete scheduling grid for the broadcast week of March 26 -- April 1, 2007 is attached.

V CAST Mobile TV allows TV viewers to leave the house and still watch many of their favorite TV programs while on-the-go. V CAST Mobile TV from Verizon Wireless is available in select markets today, and features the best of broadcast and cable television with live content and other programming, 24 hours a day. For the latest information on V CAST Mobile TV from Verizon Wireless, including programs, handsets, pricing and availability, customers can visit The V CAST Mobile TV Web site at www.verizonwireless.com/mobiletv.

V CAST Mobile TV from Verizon Wireless is available on new V CAST Mobile TV-enabled handsets via a dedicated key. The programming is presented in "time block"/scheduled availability, consistent with familiar cable and satellite TV models, in both Eastern and Pacific Time zones and the program guide includes date, time and program information, while allowing customers to view programming details up to 48 hours ahead of the scheduled broadcast - so that customers can see what is coming up on The CBS Mobile Network two days in advance. V CAST Mobile TV also includes optional parental control features, consistent with existing multimedia standards, to allow parents to set ratings.

V CAST Mobile TV is a service provided by MediaFLO USA, a wholly owned subsidiary of QUALCOMM Incorporated. Because MediaFLO USA operates a dedicated multicast network to deliver linear programming, Verizon Wireless can offer customers the latest in mobile entertainment without impacting its award-winning voice and data services.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/ DVD (CBS Home Entertainment) and motion pictures (CBS Feature Films). For more information, log on to http://www.cbscorporation.com/.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About MediaFLO USA

MediaFLO USA, Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. MediaFLO USA's award-winning service, called FLO TVTM, offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV: Music Television, NBC2GO, NBC News2GO and Nickelodeon. The FLO TV service also delivers short-format clips and realtime information and entertainment services. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of QUALCOMM Incorporated. Further information is available at www.mediaflousa.com.

  [march 2007]  

· 48 HOURS (CBS)

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