[03/28/07 - 10:33 AM]
MTV Networks to Offer More Video Content on Sprint Than Any Other Carrier, Through Major Partnership Expansion
In total, Sprint will offer 14 different live streaming and video-on- demand (VOD) channels featuring MTVN content -- the most of any carrier.

[via press release from MTV]

MTV Networks To Offer More Video Content on Sprint Than Any Other Carrier, Through Major Partnership Expansion

Sprint Will Deliver Live Streams of MTV, Nickelodeon and COMEDY CENTRAL, as well as New Mobile Websites from MTV, VH1 and COMEDY CENTRAL

ORLANDO, Fla., March 28 -- MTV Networks (MTVN), a unit of Viacom (NYSE: VIA and VIA.B), and Sprint (NYSE: S) today expanded its partnership to bring even more of MTVN's popular music, entertainment, kids and comedy programming to Sprint customers through every possible mobile medium. In total, Sprint will offer 14 different live streaming and video-on- demand (VOD) channels featuring MTVN content -- the most of any carrier.

The partnership builds significantly on the amount of MTVN programming previously available on Sprint. In addition to video-on-demand content from 10 MTVN brands, Sprint will offer:

* Streams of content from MTV, Nickelodeon and COMEDY CENTRAL

* Mobile websites from MTV, VH1 and COMEDY CENTRAL

* A new GameTrailers mobile video channel, which includes a new original mobile series dedicated entirely to coverage of wireless games

"Sprint is a great partner and shares our vision for mobile programming -- giving the viewers all the content they love in any way they desire," said Greg Clayman, Senior Vice President of the MTVN Mobile Media Group. "From 'The Real World,' to 'SpongeBob,' to 'The Daily Show,' our programming defines the ever-changing pop-culture landscape, and we're giving our viewers multiple means to stay deeply connected to their favorite storylines, celebrities and artists on their Sprint handset."

"The expansion of Sprint's partnership with MTV Networks adds to our already extensive selection of video content, which includes many popular high-quality brands," said John Burris, Vice President of Wireless Data, Sprint. "With additional content from MTV Networks, Sprint is delivering a wide array of programming that will be enjoyed by a large cross section of our customers -- it's the content that customers most want, available in the ways that they most want it."

Sprint subscribers will be able to enjoy all their favorite shows, access cool made-for-mobile content, view After Shows, check out exclusive cast member interviews and view behind-the-scenes action. The new streams of MTVN mobile TV channels will feature top-rated viewer favorites, such as:

* Popular MTV shows "The Real World," "The Hills," "Engaged and Underage," "Bam's Unholy Union," "My Super Sweet 16," "Two-A-Days," "Next," "Exposed" and "True Life"

* Pop culture phenomena "SpongeBob SquarePants" and "Dora the Explorer" from Nickelodeon

* "The Colbert Report," and the Peabody and Emmy Award-winning "South Park" and "The Daily Show with Jon Stewart" from COMEDY CENTRAL

The new MTVN WAP (wireless application protocol) websites include:

* MTV offering news updates, show information and scoops, and a featured artist section

* VH1 featuring celebrity photo flipbooks, VH1 News commentary, music and artist features and the VH1 and "Best Week Ever" blogs

* COMEDY CENTRAL with a "Joke of the Day," a "What's Your Sign" horoscope and a section dedicated to the Peabody and Emmy Award-winning series "South Park"

The mobile TV streams and WAP sites join the stable of MTVN VOD channels available on Sprint, including the MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, Spike TV, Logo and The N brands.

About MTV Networks and Viacom

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Viacom is a leading global entertainment content company, with prominent and respected brands. Engaging its audiences through television, motion pictures and digital platforms, Viacom seeks to reach its audiences however they consume content. Viacom's leading brands include the multiplatform properties of MTV Networks, including MTV: Music Television, VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as well as digital assets such as MTV.com, comedycentral.com, VSPOT, TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures; DreamWorks; and Famous Music. More information about Viacom and its businesses is available at http://www.viacom.com.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit http://www.sprint.com.

http://www.mtv.com http://www.sprint.com http://www.viacom.com

  [march 2007]  


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