NBC EXTENDS ITS AGREEMENT WITH DONALD J. TRUMP AND THE MISS UNIVERSE ORGANIZATION TO BROADCAST MISS UNIVERSE� AND MISS USA� PAGEANTS FOR THREE ADDITIONAL YEARS
NEW YORK, NY and BURBANK, CA - March 28, 2007 - NBC has renewed its exclusive agreement with Donald J. Trump and the Miss Universe Organization to broadcast the Miss Universe� and Miss USA� competitions on the network for three additional years effective in 2008. Telemundo will also continue to broadcast the Miss Universe pageant as well as produce a Spanish language simulcast and pre-pageant program.
The announcement was made today by Kevin Reilly, President, NBC Entertainment and Donald J. Trump.
"Under the auspices of Donald Trump, NBC and the Miss Universe Organization, there has been renewed interest in these series of beauty pageants, especially among a new generation of younger viewers," said Reilly. "NBC is proud to maintain this unique American cultural tradition as a viable series of competitive programming specials that continue to be a popular source of family entertainment."
"Beauty pageants have been redefined by the Miss Universe Organization," said Donald J. Trump. "With each passing year our ratings continue to get better because of the beautiful and intelligent women who participate in our competitions."
"NBC has been a wonderful broadcast partner for the past five years," said Paula M. Shugart, President, Miss Universe Organization. "I look forward to another three years of expert cross promotion such as those we have done in the past with 'Fear Factor', 'Deal or No Deal' and 'Identity'."
The March 23 telecast of "Miss USA 2007" (2.2/7 in adults 18-49, 7.4 million viewers overall) was the time period's top-rated alternative to the NCAA Basketball Tournament in 18-49 and total viewers. "Miss USA" was also the night's #1 telecast among women 18-34. The July 23, 2006 telecast of "Miss Universe 2006" was number #1 for the night (3.2 rating, 9 share in adults 18-49, 9.6 million viewers overall) was the #3 primetime program of its week in total viewers and #5 in adults 18-49. "Miss Universe" also ranked #5 for its week among women 18-49 and women 18-34.
The Miss Universe Organization, producers of the MISS UNIVERSE�, MISS USA� and MISS TEEN USA� competitions, is a Donald J. Trump and NBC partnership. Utilizing its global grass roots infrastructure, the Miss Universe Organization is committed to increasing HIV/AIDS awareness and increasing awareness of breast and ovarian cancers. By forging relationships with organizations committed to research and education such as the Latino Commission on AIDS, Global Health Council, Susan G. Komen Breast Cancer Foundation and Gilda's Club, the women who champion these causes during their reign are armed to impact women today. The titleholders of the Miss Universe Organization personify the combination of beauty and intelligence that defines the 21st Century.