[04/04/07 - 01:43 PM]
'Pimp My Ride' Drives Into Virtual Territory with Debut of MTV Networks' 'Virtual Pimp My Ride'
The network also announced the kick-off of the "Virtual Pimp My Ride Car Show-Off Contest," in which the winner will walk away with not only the most tricked out virtual vehicle, but a real, brand new, tricked out car.

[via press release from MTV]

'Pimp My Ride' Drives Into Virtual Territory with Debut of MTV Networks' 'Virtual Pimp My Ride'

NEW YORK, April 4 -- "Pimp My Ride" fans can now sport some of the coolest virtual vehicles with the debut of Virtual Pimp My Ride (available for free download at http://www.virtualpimpmyride.mtv.com). The first virtual world inspired by the Southern California car culture of Van Nuys, California, Virtual Pimp My Ride debuts tomorrow along with the season premiere of MTV's "Pimp My Ride" at 9PM ET/PT. With the help of rap superstar and host Xzibit, and car customization specialist Mad Mike and his crazy car makeover team at Galpin Auto Sports, MTV also announced the kick-off of the "Virtual Pimp My Ride Car Show-Off Contest." The winner will walk away with not only the most tricked out virtual vehicle, but a real, brand new, tricked out car.

The first car "show-off" will be held on April 19th, at 9:30pm EDT at the virtual Galpin Auto Sports show-off lot and will continue every other week until the May 24th finale -- where the winner will be crowned. Every other week members from the "Pimp My Ride" cast will come in-world to meet fans and judge the various "show-offs" to find the hottest pimp'd out virtual ride.

Fans will be able to purchase starter vehicles using MTV dollars, head to the Galpin Auto Sports virtual garages and begin customizing everything from their paint job and hoods, to tricked out tires and rims. Brand new racing tracks and customized car challenges will be unveiled throughout the season. Virtual Pimp Ride will extend car culture further into MTV's current virtual world, Virtual Laguna Beach/Virtual Hills, with additional annex Galpin Auto Sports garages, so fans are never too far away.

Virtual Pimp My Ride debuts on Thursday, April 5th, the same night as the on-air premiere of the new season of "Pimp My Ride" at 9PM ET/PT. An in-world premiere party will take place at 9:30 PM ET complete with special cast appearances.

Virtual Pimp My Ride represents the evolution of MTV Networks' virtual worlds and will extend car culture further into MTVN's current virtual worlds. Virtual Pimp My Ride is the third virtual world experience from MTV Networks to be hosted on Makena Technologies' "there.com" platform.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

http://www.mtv.com http://www.virtualpimpmyride.mtv.com

  [april 2007]  


[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 12:51 PM]
Disney XD Orders Second Season of Animated Series "Marvel's Guardians of the Galaxy"
"Marvel's Guardians of the Galaxy" season two is currently in production and slated to premiere in 2017.

[10/09/15 - 12:36 PM]
Pop on Over to Joy Behar's Place for Some "Late Night Joy" on TLC
The series is produced by True Entertainment and Behar's JoyBee Productions.

[10/09/15 - 12:24 PM]
Academy Award Nominee Bradley Cooper Returns as Sen. Edward Morra, On "Limitless," Tuesday, Oct. 27
The news was announced today by executive producer Craig Sweeny at the series' New York Comic Con panel at the Hammerstein Ballroom in New York City.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:41 AM]
ABC to Bump "Beyond the Tank" Indefinitely; "Shark Tank" Repeat Set for Tuesday, October 13
The Alphabet will encore the season premiere of the parent series this Tuesday at 10:00/9:00c.

[10/09/15 - 10:18 AM]
Esquire Network Orders New High-Octane Competition Series "Team Ninja Warrior"
For the first time in ninja history, the mother of all obstacle courses is now built for two.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 09:20 AM]
ABC Family Announces January 2016 Premiere Date for Its Returning Hit Series "Pretty Little Liars"
In advance of the celebrated return of the fan favorite, the network will also air "Pretty Little Liars: 5 Years Forward," a one-hour behind-the-scenes glimpse at the highly anticipated series time jump on Tuesday, November 24.

[10/09/15 - 09:06 AM]
Disney's "The Lion Guard: Return of the Roar" Primetime Television Movie Event to Air on Disney Channel
"The Lion Guard" television series will premiere in early 2016.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:43 AM]
The Table Is Set for a Second Serving of "Dinner at Tiffani's" on Cooking Channel
From birthday bashes, to farmer's market-inspired meals, to surf and turf dinners, throughout the new season's 16 half-hour long episodes, Tiffani showcases her culinary talents and entertaining skills for throwing effortless get-togethers.

[10/09/15 - 08:32 AM]
Smithsonian Channel(TM) Salutes Two American Heroes on Veterans Day in One-Hour Special "Seal Dog" Premiering Wednesday, November 11 at 8 PM ET/PT
The one-hour Smithsonian Channel special tells the story of former Navy SEAL Trevor Maroshek and his amazing war dog, Chopper.