|
The Style Network to Debut the Network's First Reality Sitcom Series Focusing on Mogul-Model-Mom Kimora Lee Simmons
'KIMORA' (Working Title) to Debut This Summer on Style
LOS ANGELES, April 11 -- Ask Kimora Lee Simmons who she is
and the answers will be varied -- a mogul and a mother ... demanding and
compassionate ... a designer and a diva. She is all of this and more.
Kimora Lee Simmons is a woman who takes charge of life and lives it to the
fullest. She made "phat" a household word through her fashion house, Baby
Phat, the multi-million dollar enterprise Simmons runs with the trademark
style that inspires every aspect of her life. Now, The Style Network is
bringing that same Simmons energy to the small screen each week in a series
that takes viewers into the compelling life of Kimora Lee Simmons -- the
CEO of a global brand, and mom to two precocious little girls. "KIMORA"
(working title) premieres this SUMMER only on Style.
"Kimora Lee Simmons is simply a fascinating woman," said Salaam Coleman
Smith, Executive Vice President, The Style Network, in announcing the new
series. "She is refreshingly blunt, absolutely honest and outrageously
entertaining ... the kind of woman who knows what she wants and how to get
it. Nothing she does is small, nothing she says is insignificant and
nothing she wants is unavailable. This series is going to open a lot of
women's eyes to the possibilities life has to offer, and all of us at Style
are happy to be working with such an inspirational woman."
Professionally, Kimora Lee Simmons seems to have it all. We'll peek
inside the hip-hop halls of Baby Phat, her sister company to Phat Farm that
has taken on a very large life of its own. What started as simply a
spin-off clothing line has, under the watchful eye of Ms. Simmons, exploded
into a global brand that now includes cosmetics, fragrances, home goods,
jewelry ... even diamond-encrusted electronics. Viewers are invited along
for the ride as she leads her company to new heights of success, from
product launches to press tours to high fashion events. It sounds
exhausting, but this is only half of Kimora's day.
Simmons puts her two daughters, seven-year-old Ming Lee and
four-year-old Aoki Lee, above all else. Like everything she does, Kimora
lives her private life in a very big way. We will become regular visitors
to the family's New Jersey estate, where life is often hectic for a woman
who must balance her dedication to the girls with philanthropic and social
commitments.
Like all great leading ladies, Simmons surrounds herself with a
formidable professional staff, which includes publicists, managers,
creative directors and fashion designers, as well as an extensive personal
staff of nannies, chefs, drivers, stylists and hair/makeup artists. It's a
large group to handle, but Kimora Lee Simmons has no problem assuming
leadership.
Born in St. Louis, Missouri to a Japanese mother and African American
father, Kimora took the modeling industry by storm at age 13 when fashion
czar Karl Lagerfeld handpicked her to model for Chanel in Paris. To her
credit, Kimora is the only multiethnic woman to have a successful fashion
empire and lifestyle brand which includes fragrance, cosmetics, beauty, and
home collections. She is also the author of the inspirational/lifestyle
guide "Fabulosity: What It Is and How To Get It." Additionally, Kimora has
established the Kimora Lee Simmons Scholarship Fund at her St. Louis alma
mater which provides college tuition support for academically successful
girls with financial needs.
The series was developed for The Style Network by Elaine Brooks. Steve
Cantor (Stick Figure Productions) and Carmen Mitcho (E! Networks) will
executive produce the series that premieres this summer on Style.
About Comcast Entertainment Group
Based in Los Angeles, recently formed Comcast Entertainment Group
operates E! Entertainment Television, the 24-hour network with programming
dedicated to the world of entertainment, and E! Online; The Style Network,
the destination for women 18-49 with a passion for the best in relatable
and inspiring lifestyle programming; and G4 offering the last word on
gaming, technology, animation, interactivity, and "Internet culture" for
the male 18-34 demo. E! is currently available to 89 million cable and
direct broadcast satellite subscribers in the United States. In 2006, E!
launched the E! Everywhere initiative underscoring the company's dedication
to making E! content available on all new media platforms any time and
anywhere -- from online to broadband at The Vine @E!Online to wireless to
satellite radio to VOD. The Style Network currently counts 58 million cable
and satellite subscribers and G4, the #1 podcasted cable network in
America, is available in 61 million cable and satellite homes nationwide.
SOURCE The Style Network
|
