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[04/11/07 - 09:25 AM]
The Style Network to Debut the Network's First Reality Sitcom Series Focusing on Mogul-Model-Mom Kimora Lee Simmons
"Kimora," due this summer, will take viewers "into the compelling life of Kimora Lee Simmons -- the CEO of a global brand, and mom to two precocious little girls."

[via press release from Style]

The Style Network to Debut the Network's First Reality Sitcom Series Focusing on Mogul-Model-Mom Kimora Lee Simmons

'KIMORA' (Working Title) to Debut This Summer on Style

LOS ANGELES, April 11 -- Ask Kimora Lee Simmons who she is and the answers will be varied -- a mogul and a mother ... demanding and compassionate ... a designer and a diva. She is all of this and more. Kimora Lee Simmons is a woman who takes charge of life and lives it to the fullest. She made "phat" a household word through her fashion house, Baby Phat, the multi-million dollar enterprise Simmons runs with the trademark style that inspires every aspect of her life. Now, The Style Network is bringing that same Simmons energy to the small screen each week in a series that takes viewers into the compelling life of Kimora Lee Simmons -- the CEO of a global brand, and mom to two precocious little girls. "KIMORA" (working title) premieres this SUMMER only on Style.

"Kimora Lee Simmons is simply a fascinating woman," said Salaam Coleman Smith, Executive Vice President, The Style Network, in announcing the new series. "She is refreshingly blunt, absolutely honest and outrageously entertaining ... the kind of woman who knows what she wants and how to get it. Nothing she does is small, nothing she says is insignificant and nothing she wants is unavailable. This series is going to open a lot of women's eyes to the possibilities life has to offer, and all of us at Style are happy to be working with such an inspirational woman."

Professionally, Kimora Lee Simmons seems to have it all. We'll peek inside the hip-hop halls of Baby Phat, her sister company to Phat Farm that has taken on a very large life of its own. What started as simply a spin-off clothing line has, under the watchful eye of Ms. Simmons, exploded into a global brand that now includes cosmetics, fragrances, home goods, jewelry ... even diamond-encrusted electronics. Viewers are invited along for the ride as she leads her company to new heights of success, from product launches to press tours to high fashion events. It sounds exhausting, but this is only half of Kimora's day.

Simmons puts her two daughters, seven-year-old Ming Lee and four-year-old Aoki Lee, above all else. Like everything she does, Kimora lives her private life in a very big way. We will become regular visitors to the family's New Jersey estate, where life is often hectic for a woman who must balance her dedication to the girls with philanthropic and social commitments.

Like all great leading ladies, Simmons surrounds herself with a formidable professional staff, which includes publicists, managers, creative directors and fashion designers, as well as an extensive personal staff of nannies, chefs, drivers, stylists and hair/makeup artists. It's a large group to handle, but Kimora Lee Simmons has no problem assuming leadership.

Born in St. Louis, Missouri to a Japanese mother and African American father, Kimora took the modeling industry by storm at age 13 when fashion czar Karl Lagerfeld handpicked her to model for Chanel in Paris. To her credit, Kimora is the only multiethnic woman to have a successful fashion empire and lifestyle brand which includes fragrance, cosmetics, beauty, and home collections. She is also the author of the inspirational/lifestyle guide "Fabulosity: What It Is and How To Get It." Additionally, Kimora has established the Kimora Lee Simmons Scholarship Fund at her St. Louis alma mater which provides college tuition support for academically successful girls with financial needs.

The series was developed for The Style Network by Elaine Brooks. Steve Cantor (Stick Figure Productions) and Carmen Mitcho (E! Networks) will executive produce the series that premieres this summer on Style.

About Comcast Entertainment Group

Based in Los Angeles, recently formed Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to 89 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @E!Online to wireless to satellite radio to VOD. The Style Network currently counts 58 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in 61 million cable and satellite homes nationwide.

SOURCE The Style Network





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