or


[04/17/07 - 11:24 PM]
GSN Changes Its Network Brand Packaging Beginning Sunday, April 22
The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games.

[via press release from GSN]

GSN Changes Its Network Brand Packaging Beginning Sunday, April 22

Innovative Brand Campaign Includes New Live Action IDs, Bold New Color Palette, Signature Music and New Taglines That Capture the Emotional Attributes of the Network Brand

Network Employs New Network Tagline 'Get in the Game'

SANTA MONICA, Calif., April 17 -- GSN is "freshening" up its on-air brand beginning Sunday, April 22, when the network unveils a new graphics package that revitalizes its on-air, look, sound and feel. The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games. The campaign includes the addition of lively bold new colors to its core palette, a new call-to-action tagline "Get in the Game" and a diverse group of real "contestants" as well as GSN hosts, personifying the various emotions evoked by GSN's programming.

Dena Kaplan, GSN's Senior Vice President of Marketing, spearheaded the company's re-fresh efforts to illustrate the network's continuing expansion into all types of competition programming and the breadth of emotions people feel about games and competition. The campaign is timed to assist in launching GSN's summer programming and to take advantage of its recent success with HIGH STAKES POKER and the addition of World Poker Tour(R) in first quarter '08.

"We're taking a very fresh approach with the new network packaging and promotion," said Kaplan. We will feature real people and their emotional journeys when playing various games and competitions. We believe this breakout creative will help deepen viewer's emotional connection with the brand."

The key emphasis to the campaign is the use of emotions. Kaplan used qualitative and quantitative research to determine emotions "felt" during game play. As a result, the network is using the main call-to-action tagline of "Get in the Game," but will also use "Get in the Drama," "Get in the Action," "Get in the Challenge," "Get in the Fun" and "Get in the Thrills" when appropriate. Each tagline will have a unique color scheme.

As part of its "humanizing" approach, Kaplan cast "real" contestants from GSN's original game shows as well as using GSN's on-air hosts. The hosts, including LINGO's Chuck Woolery and Shandi Finnessey, played a lively game of charades with CHAIN REACTION host Dylan Lane giving the clues for a series of network ID promos.

Additionally, to complement GSN's rich library of classic game shows, as well as original contemporary shows, actors in all of the new network menus wore wardrobe and hair styles from the era that the show was originally produced.

CA Square, the New York-based award-winning brand strategy, design and animation company, served as creative partners developing concepts, implementing design through to production and post production. GSN's advertising agency, Big Picture Group from Los Angeles, served as creative consultants and Get It Pictures from Los Angeles, produced the live action elements for GSN.

About GSN

GSN is the entertainment industry leader in multi-platform interactive game programs. As the premier television network for games, GSN features challenging word games, high intensity casino programs, live participation shows, reality series and documentaries. GSN's programming includes original series such as "Chain Reaction," "Lingo" and "High Stakes Poker," as well as the classics "Jeopardy" and "Pyramid," among others. The network also introduced participation TV to America and its "PlayMania" block airs in late- night six nights per week. Complementing the network, GSN.com features all types of game play: innovative Flash games for fun, skill cash game tournaments and downloadable games. The website also features GSN's two- screen interactive play-along for prime time shows. Now reaching more than 63 million homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

About CA Square

Located in New York City's SoHo neighborhood, CA Square is a brand strategy, design and animation company that focuses on creating compelling and entertaining media experiences. CA Square provides strategic, creative and design solutions to some of the world's most successful media and entertainment companies including Disney, FOX, VH1, IFC, Reuters, Canadian Broadcasting Corporation, TV Catalunya and Telemundo. Commercial clients that have taped the studio include: AMG Mercedes Benz, Garnier Fructis, Hotels.com, AT&T and Lego. The company's professional background is a synthesis of broadcast, print and interactive design. http://www.ca-square.com

SOURCE GSN
http://www.ca-square.com http://corp.gsn.com





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/10/25 - 05:03 PM]
Meagan Good Returns to Lifetime to Executive Produce and Star in the Alluring New Thriller "I'll Never Let You Go" Alongside Antonio Cupo and Thomas Cadrot, Premiering August 16 on Lifetime
Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.

[07/10/25 - 12:00 PM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: New York Mets to Visit San Francisco Giants on July 27
Karl Ravech will call the action with analyst Eduardo Pérez, analyst and five-time World Series Champion David Cone and reporter Buster Olney.

[07/10/25 - 11:04 AM]
Paris Berelc to Co-Star and Executive Produce Upcoming Tubi Original YA Romantic Comedy Film "Kissing Is the Easy Part"
Fawzia Mirza (The Queen of my Dreams) is set to direct the film, which is based on the popular Wattpad webnovel (currently at 31.9 million reads) of the same name by Christine Duann adapted by Rebecca Webb.

[07/10/25 - 10:30 AM]
HBO Orders Untitled American History Sketch Comedy Starring and Executive Produced by Larry David and Higher Ground
President and Mrs. Obama wanted to honor America's 250th anniversary and celebrate the unique history of our nation on this special occasion. ...But then Larry David called.

[07/10/25 - 10:10 AM]
Apple's Acclaimed Sci-Fi Series "Murderbot" Lands Season Two Renewal
The season one finale of "Murderbot" premieres globally this Friday, July 11.

[07/10/25 - 10:06 AM]
AMC Networks Returns to Comic-Con International with Dynamic Lineup of Fan-Favorite Series Panels, Screenings, A Shudder Fan Activation & More
Panels include a return to Hall H for The Walking Dead: Daryl Dixon, featuring an exclusive first-look at the official trailer from the third season, premiering Sunday, September 7 on AMC and AMC+.

[07/10/25 - 10:01 AM]
Video: "Marc Maron: Panicked" - Official Trailer - HBO Max
He's mining for gold in a river of panic.

[07/10/25 - 09:55 AM]
"The Great Food Truck Race" Hosted by Tyler Florence Returns with New Roster of Competitors and Epic Culinary Challenges
The new season premieres Sunday, August 3 at 9pm ET/PT and streams next day on HBO Max.

[07/10/25 - 09:39 AM]
Peacock Announces September 4 Premiere Date for "The Paper"
The series premieres on Peacock with four episodes on September 4, followed by two new episodes every Thursday through September 25.

[07/10/25 - 09:34 AM]
MGM+ Unveils "Let The Devil In" Premiere Date
Premiering August 31, the four-episode documentary series is about a decades-old tragedy that destroyed one family and ignited the darkest fears of a small New Jersey town.

[07/10/25 - 09:01 AM]
Prime Video Adds Broadcast Veterans to NBA on Prime Game Coverage Lineup
The broadcast team includes award-winning play-by-play announcers Ian Eagle, Kevin Harlan, Michael Grady and Eric Collins.

[07/10/25 - 09:00 AM]
Video: Starz Releases Key Art and Trailer for Timeless Romantic Drama "Outlander: Blood of My Blood," Premiering Friday, August 8
From the battlefields of World War I to the rugged Highlands of 18th century Scotland, two fated couples must defy the forces that seek to tear them apart, intersecting in surprising and unforeseen ways.

[07/10/25 - 09:00 AM]
Video: Prime Video Releases Trailer and Key Art for Season Two of "Sausage Party: Foodtopia"
All eight episodes of the animated comedy will be served all at once in more than 240 countries and territories worldwide on Prime Video August 13.

[07/10/25 - 08:13 AM]
Star Designer Bobby Berk to Host Newly Greenlit HGTV Series "Junk or Jackpot?" (wt) Produced by John Cena
Executive produced by actor, wrestler and entrepreneur John Cena, the six-episode season follows collectors as they discover the true monetary value of their massive and unusual collections.