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[04/17/07 - 11:24 PM]
GSN Changes Its Network Brand Packaging Beginning Sunday, April 22
The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games.

[via press release from GSN]

GSN Changes Its Network Brand Packaging Beginning Sunday, April 22

Innovative Brand Campaign Includes New Live Action IDs, Bold New Color Palette, Signature Music and New Taglines That Capture the Emotional Attributes of the Network Brand

Network Employs New Network Tagline 'Get in the Game'

SANTA MONICA, Calif., April 17 -- GSN is "freshening" up its on-air brand beginning Sunday, April 22, when the network unveils a new graphics package that revitalizes its on-air, look, sound and feel. The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games. The campaign includes the addition of lively bold new colors to its core palette, a new call-to-action tagline "Get in the Game" and a diverse group of real "contestants" as well as GSN hosts, personifying the various emotions evoked by GSN's programming.

Dena Kaplan, GSN's Senior Vice President of Marketing, spearheaded the company's re-fresh efforts to illustrate the network's continuing expansion into all types of competition programming and the breadth of emotions people feel about games and competition. The campaign is timed to assist in launching GSN's summer programming and to take advantage of its recent success with HIGH STAKES POKER and the addition of World Poker Tour(R) in first quarter '08.

"We're taking a very fresh approach with the new network packaging and promotion," said Kaplan. We will feature real people and their emotional journeys when playing various games and competitions. We believe this breakout creative will help deepen viewer's emotional connection with the brand."

The key emphasis to the campaign is the use of emotions. Kaplan used qualitative and quantitative research to determine emotions "felt" during game play. As a result, the network is using the main call-to-action tagline of "Get in the Game," but will also use "Get in the Drama," "Get in the Action," "Get in the Challenge," "Get in the Fun" and "Get in the Thrills" when appropriate. Each tagline will have a unique color scheme.

As part of its "humanizing" approach, Kaplan cast "real" contestants from GSN's original game shows as well as using GSN's on-air hosts. The hosts, including LINGO's Chuck Woolery and Shandi Finnessey, played a lively game of charades with CHAIN REACTION host Dylan Lane giving the clues for a series of network ID promos.

Additionally, to complement GSN's rich library of classic game shows, as well as original contemporary shows, actors in all of the new network menus wore wardrobe and hair styles from the era that the show was originally produced.

CA Square, the New York-based award-winning brand strategy, design and animation company, served as creative partners developing concepts, implementing design through to production and post production. GSN's advertising agency, Big Picture Group from Los Angeles, served as creative consultants and Get It Pictures from Los Angeles, produced the live action elements for GSN.

About GSN

GSN is the entertainment industry leader in multi-platform interactive game programs. As the premier television network for games, GSN features challenging word games, high intensity casino programs, live participation shows, reality series and documentaries. GSN's programming includes original series such as "Chain Reaction," "Lingo" and "High Stakes Poker," as well as the classics "Jeopardy" and "Pyramid," among others. The network also introduced participation TV to America and its "PlayMania" block airs in late- night six nights per week. Complementing the network, GSN.com features all types of game play: innovative Flash games for fun, skill cash game tournaments and downloadable games. The website also features GSN's two- screen interactive play-along for prime time shows. Now reaching more than 63 million homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

About CA Square

Located in New York City's SoHo neighborhood, CA Square is a brand strategy, design and animation company that focuses on creating compelling and entertaining media experiences. CA Square provides strategic, creative and design solutions to some of the world's most successful media and entertainment companies including Disney, FOX, VH1, IFC, Reuters, Canadian Broadcasting Corporation, TV Catalunya and Telemundo. Commercial clients that have taped the studio include: AMG Mercedes Benz, Garnier Fructis, Hotels.com, AT&T and Lego. The company's professional background is a synthesis of broadcast, print and interactive design. http://www.ca-square.com

SOURCE GSN
http://www.ca-square.com http://corp.gsn.com





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[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
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[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
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[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
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[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/18/14 - 08:06 AM]
Celebrities, Renovating Families and Fixer-Uppers Take Center Stage in Nine New Series on HGTV
Among the network's latest additions: "Genevieve's Renovation," "Sold on the Spot" and "The Brothers Big Reno Project."

[04/18/14 - 07:45 AM]
Ed Stafford Returns to Discovery in All-New Epic Series, "Marooned" Premiering Wednesday, April 23 at 10PM ET/PT
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[04/17/14 - 09:31 PM]
"American Idol" Voting Results for April 17
Next week, on Wednesday, April 23, the Top Six get a little bit country and a little bit rock and roll as they perform two songs each - one country and one rock!