or


[04/17/07 - 11:24 PM]
GSN Changes Its Network Brand Packaging Beginning Sunday, April 22
The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games.

[via press release from GSN]

GSN Changes Its Network Brand Packaging Beginning Sunday, April 22

Innovative Brand Campaign Includes New Live Action IDs, Bold New Color Palette, Signature Music and New Taglines That Capture the Emotional Attributes of the Network Brand

Network Employs New Network Tagline 'Get in the Game'

SANTA MONICA, Calif., April 17 -- GSN is "freshening" up its on-air brand beginning Sunday, April 22, when the network unveils a new graphics package that revitalizes its on-air, look, sound and feel. The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games. The campaign includes the addition of lively bold new colors to its core palette, a new call-to-action tagline "Get in the Game" and a diverse group of real "contestants" as well as GSN hosts, personifying the various emotions evoked by GSN's programming.

Dena Kaplan, GSN's Senior Vice President of Marketing, spearheaded the company's re-fresh efforts to illustrate the network's continuing expansion into all types of competition programming and the breadth of emotions people feel about games and competition. The campaign is timed to assist in launching GSN's summer programming and to take advantage of its recent success with HIGH STAKES POKER and the addition of World Poker Tour(R) in first quarter '08.

"We're taking a very fresh approach with the new network packaging and promotion," said Kaplan. We will feature real people and their emotional journeys when playing various games and competitions. We believe this breakout creative will help deepen viewer's emotional connection with the brand."

The key emphasis to the campaign is the use of emotions. Kaplan used qualitative and quantitative research to determine emotions "felt" during game play. As a result, the network is using the main call-to-action tagline of "Get in the Game," but will also use "Get in the Drama," "Get in the Action," "Get in the Challenge," "Get in the Fun" and "Get in the Thrills" when appropriate. Each tagline will have a unique color scheme.

As part of its "humanizing" approach, Kaplan cast "real" contestants from GSN's original game shows as well as using GSN's on-air hosts. The hosts, including LINGO's Chuck Woolery and Shandi Finnessey, played a lively game of charades with CHAIN REACTION host Dylan Lane giving the clues for a series of network ID promos.

Additionally, to complement GSN's rich library of classic game shows, as well as original contemporary shows, actors in all of the new network menus wore wardrobe and hair styles from the era that the show was originally produced.

CA Square, the New York-based award-winning brand strategy, design and animation company, served as creative partners developing concepts, implementing design through to production and post production. GSN's advertising agency, Big Picture Group from Los Angeles, served as creative consultants and Get It Pictures from Los Angeles, produced the live action elements for GSN.

About GSN

GSN is the entertainment industry leader in multi-platform interactive game programs. As the premier television network for games, GSN features challenging word games, high intensity casino programs, live participation shows, reality series and documentaries. GSN's programming includes original series such as "Chain Reaction," "Lingo" and "High Stakes Poker," as well as the classics "Jeopardy" and "Pyramid," among others. The network also introduced participation TV to America and its "PlayMania" block airs in late- night six nights per week. Complementing the network, GSN.com features all types of game play: innovative Flash games for fun, skill cash game tournaments and downloadable games. The website also features GSN's two- screen interactive play-along for prime time shows. Now reaching more than 63 million homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

About CA Square

Located in New York City's SoHo neighborhood, CA Square is a brand strategy, design and animation company that focuses on creating compelling and entertaining media experiences. CA Square provides strategic, creative and design solutions to some of the world's most successful media and entertainment companies including Disney, FOX, VH1, IFC, Reuters, Canadian Broadcasting Corporation, TV Catalunya and Telemundo. Commercial clients that have taped the studio include: AMG Mercedes Benz, Garnier Fructis, Hotels.com, AT&T and Lego. The company's professional background is a synthesis of broadcast, print and interactive design. http://www.ca-square.com

SOURCE GSN
http://www.ca-square.com http://corp.gsn.com





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/22/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Off ABC, "DWTS" Finale
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/22/17 - 06:30 AM]
Video: Watch the Trailer for the Netflix Film "El Camino Christmas," Launching December 8
Tim Allen, Vincent D'Onofrio, Luke Grimes, Dax Shepard, Jessica Alba, Kurtwood Smith and Michelle Mylett make up the ensemble cast.

[11/22/17 - 06:06 AM]
Amazon and Funny or Die Land Parade Powerhouse Legends Cord Hosenbeck and Tish Cattigan as Hosts for Amazon Prime Video's 2018 Rose Parade Live
Said event will stream live on Amazon Prime Video on New Year's Day, Monday, January 1, 2018 at 8:00am PT / 11:00am ET.

[11/21/17 - 08:01 PM]
A Special All-Athletes Edition of ABC's "Dancing with the Stars" Is Set to Premiere in Spring 2018 on ABC
10 athletes from all corners of the sports world will be teamed up with the show's professional dancers and compete on the ballroom floor for a chance to win the coveted Mirrorball trophy.

[11/21/17 - 12:43 PM]
"Antiques Roadshow" Appraiser Brings Guest to Tears in Stunning Season Opener!
Season 22 rolls out Monday, January 8 at 8:00/7:00c on PBS.

[11/21/17 - 12:07 PM]
The CW's Midseason Finale Dates
"Riverdale" and "Dynasty" will close out the network's 2017 originals on Wednesday, December 13.

[11/21/17 - 12:00 PM]
"Little Women: Atlanta" Returns with New Episodes on December 13th Followed by the Premiere of the Home Makeover Series "Little Women: Terra's Big House"
"Little Women: LA's Terra Jole and her husband Joe star in the latter series.

[11/21/17 - 11:50 AM]
Oxygen Media Uncovers Infamous Crimes in "Mysteries & Scandals" Hosted by Soledad O'Brien Premiering Friday, January 5 at 9 PM ET/PT
The 13 episode, hour-long series investigates some of the most legendary and intriguing crimes, murders, and scandals that shook the nation and impacted pop culture through vivid first-hand accounts, re-enactments and archival footage.

[11/21/17 - 11:30 AM]
FOX Announces Premiere Dates for "LA to Vegas" and "The Resident"
Plus: the network reveals return dates for the rest of its winter lineup.

[11/21/17 - 11:09 AM]
OWN Rings in the New Year with the Series Premiere of Tyler Perry's Comedy "The Paynes" January 16
Additionally, "The Haves and the Have Nots" and "If Loving You Is Wrong" will return Tuesday, January 9 and Wednesday, January 10, respectively.

[11/21/17 - 10:55 AM]
Smithsonian Channel(TM) Survives Winter's Extremes with "Panama's Animal Highway" and "America's Badlands"
Look for said specials on Wednesday, December 13 and December 20 at 8:00/7:00c, respectively.

[11/21/17 - 10:34 AM]
NBC Picks Up Third Season of "The Good Place"
The critically acclaimed Thursday night comedy will return for another 13-episode season.

[11/21/17 - 09:33 AM]
Stars of Screen, Stage and Sport to Gather in Silicon Valley to Celebrate Science at 6th Annual "Breakthrough Prize" Ceremony Sunday, December 3
For the first time, the show will be streamed live on the Facebook and YouTube platforms of Breakthrough Prize and National Geographic.

[11/21/17 - 09:07 AM]
"Ink Master: Angels" Soar Into a Second Season on Paramount Network
The second season of 10 hour-long episodes will debut on the Paramount Network in March 2018.

[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.