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[04/17/07 - 11:24 PM]
GSN Changes Its Network Brand Packaging Beginning Sunday, April 22
The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games.

[via press release from GSN]

GSN Changes Its Network Brand Packaging Beginning Sunday, April 22

Innovative Brand Campaign Includes New Live Action IDs, Bold New Color Palette, Signature Music and New Taglines That Capture the Emotional Attributes of the Network Brand

Network Employs New Network Tagline 'Get in the Game'

SANTA MONICA, Calif., April 17 -- GSN is "freshening" up its on-air brand beginning Sunday, April 22, when the network unveils a new graphics package that revitalizes its on-air, look, sound and feel. The new brand packaging is designed to capture the range of emotions that real people feel when watching or playing games. The campaign includes the addition of lively bold new colors to its core palette, a new call-to-action tagline "Get in the Game" and a diverse group of real "contestants" as well as GSN hosts, personifying the various emotions evoked by GSN's programming.

Dena Kaplan, GSN's Senior Vice President of Marketing, spearheaded the company's re-fresh efforts to illustrate the network's continuing expansion into all types of competition programming and the breadth of emotions people feel about games and competition. The campaign is timed to assist in launching GSN's summer programming and to take advantage of its recent success with HIGH STAKES POKER and the addition of World Poker Tour(R) in first quarter '08.

"We're taking a very fresh approach with the new network packaging and promotion," said Kaplan. We will feature real people and their emotional journeys when playing various games and competitions. We believe this breakout creative will help deepen viewer's emotional connection with the brand."

The key emphasis to the campaign is the use of emotions. Kaplan used qualitative and quantitative research to determine emotions "felt" during game play. As a result, the network is using the main call-to-action tagline of "Get in the Game," but will also use "Get in the Drama," "Get in the Action," "Get in the Challenge," "Get in the Fun" and "Get in the Thrills" when appropriate. Each tagline will have a unique color scheme.

As part of its "humanizing" approach, Kaplan cast "real" contestants from GSN's original game shows as well as using GSN's on-air hosts. The hosts, including LINGO's Chuck Woolery and Shandi Finnessey, played a lively game of charades with CHAIN REACTION host Dylan Lane giving the clues for a series of network ID promos.

Additionally, to complement GSN's rich library of classic game shows, as well as original contemporary shows, actors in all of the new network menus wore wardrobe and hair styles from the era that the show was originally produced.

CA Square, the New York-based award-winning brand strategy, design and animation company, served as creative partners developing concepts, implementing design through to production and post production. GSN's advertising agency, Big Picture Group from Los Angeles, served as creative consultants and Get It Pictures from Los Angeles, produced the live action elements for GSN.

About GSN

GSN is the entertainment industry leader in multi-platform interactive game programs. As the premier television network for games, GSN features challenging word games, high intensity casino programs, live participation shows, reality series and documentaries. GSN's programming includes original series such as "Chain Reaction," "Lingo" and "High Stakes Poker," as well as the classics "Jeopardy" and "Pyramid," among others. The network also introduced participation TV to America and its "PlayMania" block airs in late- night six nights per week. Complementing the network, GSN.com features all types of game play: innovative Flash games for fun, skill cash game tournaments and downloadable games. The website also features GSN's two- screen interactive play-along for prime time shows. Now reaching more than 63 million homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

About CA Square

Located in New York City's SoHo neighborhood, CA Square is a brand strategy, design and animation company that focuses on creating compelling and entertaining media experiences. CA Square provides strategic, creative and design solutions to some of the world's most successful media and entertainment companies including Disney, FOX, VH1, IFC, Reuters, Canadian Broadcasting Corporation, TV Catalunya and Telemundo. Commercial clients that have taped the studio include: AMG Mercedes Benz, Garnier Fructis, Hotels.com, AT&T and Lego. The company's professional background is a synthesis of broadcast, print and interactive design. http://www.ca-square.com

SOURCE GSN
http://www.ca-square.com http://corp.gsn.com





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[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 02:00 PM]
FOX Sports 1 Offers Extended Coverage from Las Vegas for Mayweather-Pacquiao Superfight
FOX Sports 1 is on hand at the MGM Grand Hotel & Casino Broadcast Center throughout fight week, providing extended preview coverage for original studio programs.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.

[04/27/15 - 12:02 PM]
"Dateline NBC" Sunday Up 33% in Adults 25-54 and Up 38% in Total Viewers
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 11:30 AM]
Jonathan Stern and Keith Quinn Announce First Slate of Projects for FOX's Multi-Platform Programming
Highlights include "Filthy Sexy Teen$," a half-hour comedy previously set up at Adult Swim.

[04/27/15 - 11:24 AM]
"The Big Bang Theory" and "Criminal Minds" Are the Week's Top Two Programs in 7-Day DVR Lift Among Both Viewers and Adults 18-49
CBS further spins the numbers for the week of April 6-12.

[04/27/15 - 11:00 AM]
FX Networks Orders Road Comedy Pilot from Gillian Robespierre and Elisabeth Holm Starring Jenny Slate and Ari Graynor
The pilot is an honest comedy exploring the adult female friendship of two creative partners as they embark on a cross-country road trip.

[04/27/15 - 10:55 AM]
Live + 3 Day Ratings: ABC's "Fresh Off the Boat" Grows for the 2nd Week in a Row to a 6-Week High in Adults 18-49
ABC further spins the numbers for Tuesday, April 21.

[04/27/15 - 10:44 AM]
The Season Finale of "Scorpion" Posts Monday's Largest Live Plus 3-Day Lift in Viewers, Adults 18-49 and Adults 25-54
CBS further spins the numbers for Monday, April 20.

[04/27/15 - 10:26 AM]
Live + 7 Day Ratings: TV Playback Boosts ABC's Competitive Rankings
ABC further spins the numbers for the week of April 6-12.

[04/27/15 - 10:08 AM]
Season Five of the Emmy-Award Winning Showtime(R) Drama "Homeland" to Begin Production in Berlin, Germany This Summer
Season five will pick-up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[04/27/15 - 10:05 AM]
New Season of Cinemax Series "Strike Back" to Debut July 31
Philip Winchester and Sullivan Stapleton star in the action series, which follows a stealth counterterrorism unit as it spans the globe to stop potential threats, often behind enemy lines.

[04/27/15 - 10:05 AM]
Bravo Media Expands Scripted Development Slate with Three New Projects
Additionally, Bravo's first half-hour scripted comedy series, "Odd Mom Out," will premiere with back-to-back episodes on Monday, June 8 at 10:00/9:00c.

[04/27/15 - 10:02 AM]
"Subway Series" on ESPN "Sunday Night Baseball" Delivers Double-Digit Ratings Increase
ESPN spins the numbers for Sunday, April 26.