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[04/18/07 - 09:22 AM]
Sci Fi Channel Partners with Atlantic Records for Use of Priority Music
"As our original programming becomes more contemporary, Earth-based and relatable, our marketing campaigns will be targeting a younger, more mainstream audience," Adam Stotsky, Sci Fi's SVP of Marketing, said about the news.
[via press release from Sci Fi]

SCI FI CHANNEL PARTNERS WITH ATLANTIC RECORDS FOR USE OF PRIORITY MUSIC

Marketing Campaigns to Feature Label's Current and Developing Artists

New York, NY � April 17, 2007 � SCI FI Channel has partnered with Atlantic Records and its affiliated labels to allow the Channel's marketing campaigns to use priority tracks from its impressive roster of established and upcoming artists. The announcement was made by Adam Stotsky, Senior Vice President, Marketing, SCI FI Channel and Kevin Weaver, Senior Vice President of Atlantic Records.

Atlantic will make available a wide range of artists allowing SCI FI Channel the opportunity to bring together their original programming with the perfect artist and musical selection.

"As our original programming becomes more contemporary, Earth-based and relatable, our marketing campaigns will be targeting a younger, more mainstream audience. Our partnership with Atlantic greatly enhances this strategy," said Stotsky, in making the announcement.

"TV in general has become such a valuable form of media for exposing our music to millions of people in a very short period of time," stated Weaver. "We realize that by aligning our priority artists and key releases with the SCI FI Channel it helps to create a massive amount of meaningful impressions for our artists. We are very excited about this great new relationship."

Campaign spots will air on SCI FI Channel as well as throughout the NBC Universal networks and Web-based marketing initiatives. The spots will be chyroned with the name of the band and song title for maximum exposure for the label's developing artists. Cross-promotional opportunities through both the Channel's and Atlantic's respective online entities will be fully leveraged.

Atlantic Records will celebrate its 60th Anniversary in 2007. Founded in New York City, the label grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin.

The Atlantic roster today includes many of the world's most popular recording artists, among them Bjork, James Blunt, Tracy Chapman, Phil Collins, Death Cab For Cutie, Missy Elliott, Gnarls Barkley, Jet, Jewel, Juvenile, Kid Rock, Lil' Kim, matchbox twenty, Jason Mraz, Panic! At The Disco, Sean Paul, Pretty Ricky, Rush, Shinedown, Staind, Rob Thomas, T.I., Trick Daddy, Twista, Yusuf, and many more.

Visit www.atlanticrecords.com for more information.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com <>) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





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