or


[04/18/07 - 09:22 AM]
Sci Fi Channel Partners with Atlantic Records for Use of Priority Music
"As our original programming becomes more contemporary, Earth-based and relatable, our marketing campaigns will be targeting a younger, more mainstream audience," Adam Stotsky, Sci Fi's SVP of Marketing, said about the news.

[via press release from Sci Fi]

SCI FI CHANNEL PARTNERS WITH ATLANTIC RECORDS FOR USE OF PRIORITY MUSIC

Marketing Campaigns to Feature Label's Current and Developing Artists

New York, NY � April 17, 2007 � SCI FI Channel has partnered with Atlantic Records and its affiliated labels to allow the Channel's marketing campaigns to use priority tracks from its impressive roster of established and upcoming artists. The announcement was made by Adam Stotsky, Senior Vice President, Marketing, SCI FI Channel and Kevin Weaver, Senior Vice President of Atlantic Records.

Atlantic will make available a wide range of artists allowing SCI FI Channel the opportunity to bring together their original programming with the perfect artist and musical selection.

"As our original programming becomes more contemporary, Earth-based and relatable, our marketing campaigns will be targeting a younger, more mainstream audience. Our partnership with Atlantic greatly enhances this strategy," said Stotsky, in making the announcement.

"TV in general has become such a valuable form of media for exposing our music to millions of people in a very short period of time," stated Weaver. "We realize that by aligning our priority artists and key releases with the SCI FI Channel it helps to create a massive amount of meaningful impressions for our artists. We are very excited about this great new relationship."

Campaign spots will air on SCI FI Channel as well as throughout the NBC Universal networks and Web-based marketing initiatives. The spots will be chyroned with the name of the band and song title for maximum exposure for the label's developing artists. Cross-promotional opportunities through both the Channel's and Atlantic's respective online entities will be fully leveraged.

Atlantic Records will celebrate its 60th Anniversary in 2007. Founded in New York City, the label grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin.

The Atlantic roster today includes many of the world's most popular recording artists, among them Bjork, James Blunt, Tracy Chapman, Phil Collins, Death Cab For Cutie, Missy Elliott, Gnarls Barkley, Jet, Jewel, Juvenile, Kid Rock, Lil' Kim, matchbox twenty, Jason Mraz, Panic! At The Disco, Sean Paul, Pretty Ricky, Rush, Shinedown, Staind, Rob Thomas, T.I., Trick Daddy, Twista, Yusuf, and many more.

Visit www.atlanticrecords.com for more information.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com <>) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/31/14 - 03:43 PM]
TNT Greenlights High-Octane Drama "Agent X," Starring Jeff Hephner, Sharon Stone and Gerald McRaney
The network has ordered 10 episodes for the first season of the series, with plans to launch in the second half of 2015.

[10/31/14 - 03:27 PM]
NBC Passes on Back Nine for "Bad Judge," "A to Z"
Said development will spell the end of both series after 13 episodes.

[10/31/14 - 02:08 PM]
The Season Premiere of "Mom" Delivers Series High Ratings
CBS spins the numbers for Thursday, October 30.

[10/31/14 - 12:55 PM]
ABC to Air Charles Schulz' Animated Classic, "A Charlie Brown Thanksgiving," Wednesday, November 26
A special bonus cartoon from Charles M. Schulz, "This Is America, Charlie Brown: The Mayflower Voyagers," will air with the Peanuts classic.

[10/31/14 - 12:43 PM]
"Northmen - A Viking Saga" Acquired for Distribution and Premium Pay TV Deal with Starz
The film is directed by Claudio Fäh and produced by Ralph S. Dietrich.

[10/31/14 - 12:38 PM]
FOX Premieres: 30-Day Multi-Platform Totals
FOX further spins the numbers for the season to date.

[10/31/14 - 10:12 AM]
Iggy Azalea to Perform at the 2014 American Music Awards(R)
She joins a star-studded lineup of previously announced must-see performers including 5 Seconds of Summer, Charli XCX, Mary J. Blige, Fergie, Lorde, One Direction, Sam Smith and the evening's host, Pitbull.

[10/31/14 - 09:36 AM]
PBS to Air Second Season of Shine International's Boisterous Sitcom "Vicious" Stateside, Summer 2015
Following a re-commission by UK broadcaster ITV, the series will return with Freddie (Sir Ian McKellen) and Stuart (Sir Derek Jacobi) delivering more biting remarks, snide comments and cruel asides.

[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/31/14 - 08:12 AM]
ABC Beats CBS' Thursday Night Premieres to Win the Opening Night Of the November Sweep for the 2nd Straight Year in Adults 18-49
ABC spins the numbers for Thursday, October 30.

[10/31/14 - 07:50 AM]
Global Mystery Solved: Investigation Discovery Did It!
Since Investigation Discovery debuted in February 2008, it has been one of the fastest-growing networks in U.S. cable television and has seen a parallel growth track internationally.

[10/31/14 - 07:32 AM]
USA Network to Air Academy Award(R) Nominated Film "Do the Right Thing" with Special Introduction by Critically Acclaimed Lead Actress Rosie Perez
On Saturday, November 1, USA Network will air the Spike Lee film, that sparked a national dialogue more than two decades ago about racial tension in America and which still remains relevant today.

[10/31/14 - 03:01 AM]
Death-Defying Stunts and Famous Cars Take Center Stage in Two New Original Reality Series
"Extreme Escapes" (Saturday, November 29) and "Screen Machines" (Tuesday, December 2) are both on tap at ReelzChannel in the coming weeks.

[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.