or


[04/18/07 - 09:22 AM]
Sci Fi Channel Partners with Atlantic Records for Use of Priority Music
"As our original programming becomes more contemporary, Earth-based and relatable, our marketing campaigns will be targeting a younger, more mainstream audience," Adam Stotsky, Sci Fi's SVP of Marketing, said about the news.

[via press release from Sci Fi]

SCI FI CHANNEL PARTNERS WITH ATLANTIC RECORDS FOR USE OF PRIORITY MUSIC

Marketing Campaigns to Feature Label's Current and Developing Artists

New York, NY � April 17, 2007 � SCI FI Channel has partnered with Atlantic Records and its affiliated labels to allow the Channel's marketing campaigns to use priority tracks from its impressive roster of established and upcoming artists. The announcement was made by Adam Stotsky, Senior Vice President, Marketing, SCI FI Channel and Kevin Weaver, Senior Vice President of Atlantic Records.

Atlantic will make available a wide range of artists allowing SCI FI Channel the opportunity to bring together their original programming with the perfect artist and musical selection.

"As our original programming becomes more contemporary, Earth-based and relatable, our marketing campaigns will be targeting a younger, more mainstream audience. Our partnership with Atlantic greatly enhances this strategy," said Stotsky, in making the announcement.

"TV in general has become such a valuable form of media for exposing our music to millions of people in a very short period of time," stated Weaver. "We realize that by aligning our priority artists and key releases with the SCI FI Channel it helps to create a massive amount of meaningful impressions for our artists. We are very excited about this great new relationship."

Campaign spots will air on SCI FI Channel as well as throughout the NBC Universal networks and Web-based marketing initiatives. The spots will be chyroned with the name of the band and song title for maximum exposure for the label's developing artists. Cross-promotional opportunities through both the Channel's and Atlantic's respective online entities will be fully leveraged.

Atlantic Records will celebrate its 60th Anniversary in 2007. Founded in New York City, the label grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin.

The Atlantic roster today includes many of the world's most popular recording artists, among them Bjork, James Blunt, Tracy Chapman, Phil Collins, Death Cab For Cutie, Missy Elliott, Gnarls Barkley, Jet, Jewel, Juvenile, Kid Rock, Lil' Kim, matchbox twenty, Jason Mraz, Panic! At The Disco, Sean Paul, Pretty Ricky, Rush, Shinedown, Staind, Rob Thomas, T.I., Trick Daddy, Twista, Yusuf, and many more.

Visit www.atlanticrecords.com for more information.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com <>) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/21/18 - 01:58 PM]
"America's Got Talent" Is Back for a 13th Season
Simon Cowell, Howie Mandel, Heidi Klum and Mel B are all returning as judges while Tyra Banks is also due back as the show's host.

[02/21/18 - 12:12 PM]
Hallmark Hall of Fame Original Film "The Beach House" World Premiere April 28 on Hallmark Channel
Andie MacDowell, Minka Kelly, Chad Michael Murray and Makenzie Vega stars in this timeless tale about life, love and relationships.

[02/21/18 - 11:19 AM]
Video: Jim Brockmire Takes New Orleans by Storm in "Brockmire" Season 2 Trailer
Season 2 premieres on IFC Wednesday, April 25 at 10:00/9:00c, with eight episodes airing weekly.

[02/21/18 - 09:42 AM]
Video: Trailer Debut - "Flint Town" on Netflix March 2
In the aftermath of the Flint water crisis, "Flint Town" takes an intimate look at the state of policing in America through the lens of the Flint Police Department.

[02/21/18 - 09:06 AM]
As People Around the United States Fight This Year's Influenza Virus, Discovery Shines a Light on Three Deadly Viruses and Their Potential for Catastrophic Outbreaks in "Invisible Killers"
Look for the three specials back-to-back on Thursday, March 29.

[02/21/18 - 09:04 AM]
Bravo Media's Southern Socialites Are Back When "Southern Charm" Returns for Season 5 Thursday, April 5 at 9PM ET/PT
Join the Southern socialites Craig Conover, Kathryn Dennis, Cameran Eubanks, Austen Kroll, Thomas Ravenel, and Shep Rose as they welcome a new member, Chelsea Meissner, into the group and embark on another season of living the highlife in the low country.

[02/21/18 - 09:01 AM]
2018 National Women's Soccer League Game of the Week Begins Saturday, March 24 on Lifetime
Featuring Jenn Hildreth, Aly Wagner, and Dalen Cuff, the NWSL Game of the Week on Lifetime will air Saturdays beginning at 3:30pm ET with a pregame show leading up to kickoff at 3:50pm ET.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/21/18 - 08:37 AM]
Netflix Signs New Four Picture Deal with Jay and Mark Duplass
"The Untitled Duplass Brothers Ray Romano Project," the first film on the newly struck deal, will be released later this year.

[02/21/18 - 08:10 AM]
American Political Drama Series "Madam Secretary" to Premiere on WE tv Starting Wednesday, March 7 at 7PM
Beginning the following week, Wednesday, March 14, the series will air during all-day binge-a-thons on Wednesdays from 10am-4:00am ET/PT.

[02/21/18 - 07:00 AM]
Video: Danger, Will Robinson! Netflix Releases First Look at "Lost in Space," Launching on Earth on April 13
Netflix provided NASA with access to the pilot episode, which was transmitted 12 days ago to the International Space Station for astronauts to view during their leisure time.

[02/21/18 - 06:06 AM]
Amazon Studios to Adapt "Consider Phlebas," First Novel of the "Culture" Series, for Television
The series will be adapted by Dennis Kelly with Plan B Entertainment slated to produce and the Estate of Iain Banks attached as executive producer.

[02/21/18 - 05:32 AM]
Ten More Presenters Announced for 90th Oscars(R)
The additional presenters include Gal Gadot, Mark Hamill, Armie Hammer, Oscar Isaac, Lin-Manuel Miranda, Gina Rodriguez, Eva Marie Saint, Wes Studi, Kelly Marie Tran and Zendaya.

[02/20/18 - 11:42 PM]
Development Update: Tuesday, February 20
Updates include: Jay Hernandez to lead "Magnum, P.I." reboot at CBS; Lauren Cohan to star in ABC's "Whiskey Cavalier"; and Walton Goggins to topline "L.A. Confidential" at CBS.

[02/20/18 - 03:36 PM]
Miranda Otto Has Been Cast in the Netflix Original Series the "Untitled Sabrina Project," Based on the Archie Comics Graphic Novel "The Chilling Adventures of Sabrina"
Zelda Spellman (Otto) is Sabrina's sterner witch aunt (the other being Hilda, played by Lucy Davis).