or


[04/18/07 - 09:22 AM]
Sci Fi Channel Partners with Atlantic Records for Use of Priority Music
"As our original programming becomes more contemporary, Earth-based and relatable, our marketing campaigns will be targeting a younger, more mainstream audience," Adam Stotsky, Sci Fi's SVP of Marketing, said about the news.

[via press release from Sci Fi]

SCI FI CHANNEL PARTNERS WITH ATLANTIC RECORDS FOR USE OF PRIORITY MUSIC

Marketing Campaigns to Feature Label's Current and Developing Artists

New York, NY � April 17, 2007 � SCI FI Channel has partnered with Atlantic Records and its affiliated labels to allow the Channel's marketing campaigns to use priority tracks from its impressive roster of established and upcoming artists. The announcement was made by Adam Stotsky, Senior Vice President, Marketing, SCI FI Channel and Kevin Weaver, Senior Vice President of Atlantic Records.

Atlantic will make available a wide range of artists allowing SCI FI Channel the opportunity to bring together their original programming with the perfect artist and musical selection.

"As our original programming becomes more contemporary, Earth-based and relatable, our marketing campaigns will be targeting a younger, more mainstream audience. Our partnership with Atlantic greatly enhances this strategy," said Stotsky, in making the announcement.

"TV in general has become such a valuable form of media for exposing our music to millions of people in a very short period of time," stated Weaver. "We realize that by aligning our priority artists and key releases with the SCI FI Channel it helps to create a massive amount of meaningful impressions for our artists. We are very excited about this great new relationship."

Campaign spots will air on SCI FI Channel as well as throughout the NBC Universal networks and Web-based marketing initiatives. The spots will be chyroned with the name of the band and song title for maximum exposure for the label's developing artists. Cross-promotional opportunities through both the Channel's and Atlantic's respective online entities will be fully leveraged.

Atlantic Records will celebrate its 60th Anniversary in 2007. Founded in New York City, the label grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin.

The Atlantic roster today includes many of the world's most popular recording artists, among them Bjork, James Blunt, Tracy Chapman, Phil Collins, Death Cab For Cutie, Missy Elliott, Gnarls Barkley, Jet, Jewel, Juvenile, Kid Rock, Lil' Kim, matchbox twenty, Jason Mraz, Panic! At The Disco, Sean Paul, Pretty Ricky, Rush, Shinedown, Staind, Rob Thomas, T.I., Trick Daddy, Twista, Yusuf, and many more.

Visit www.atlanticrecords.com for more information.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com <>) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/04/16 - 04:31 PM]
ABC Announces the Teams Competing on the "Battlebots: The Gears Awaken" Preview Special, Airing Tuesday, May 10
The epic robot-fighting tournament "BattleBots" is back for season two this summer on Thursday, June 23.

[05/04/16 - 04:00 PM]
GSN Celebrates Mother's Day with Special Mom-Themed Marathon of "Family Feud," Sunday, May 8
Each of the 10 specially selected half-hour shows features questions designed to remind viewers about the woman they love the most - their mom - on her special day.

[05/04/16 - 02:15 PM]
Seth MacFarlane to Create, Executive-Produce and Star in New Hour-Long, Live-Action Comedic Drama Series for FOX
Set 300 years in the future, the series follows the adventures of the Orville, a not-so-top-of-the-line exploratory ship in Earth's interstellar Fleet.

[05/04/16 - 02:11 PM]
Geniuses Face Off in an Intense Test of Knowledge and Stamina on the Season Premiere of ABC's "500 Questions"
The five-night event series concludes with a two-hour season finale on Wednesday, June 1.

[05/04/16 - 01:03 PM]
"Saturday Night Live" Returns in May with Three Back-to-Back Shows
Brie Larson (May 7), Drake (May 14) and Fred Armisen (May 21) will close out the show's season.

[05/04/16 - 01:01 PM]
Megyn Kelly to Sit Down with Laverne Cox during "MEGYN KELLY presents," Airing Tuesday, May 17, on FOX
As previously announced, the special also will feature Kelly's first extensive sit-down interview with presumptive Republican presidential nominee Donald Trump.

[05/04/16 - 12:02 PM]
"Check It Out! With Dr. Steve Brule" Season 4 Premieres Friday, June 17th at 11:00 p.m. ET/PT on Adult Swim
The new season will be followed by "Decker: Unclassified," starring Tim Heidecker and Gregg Turkington.

[05/04/16 - 12:00 PM]
Start Your Summer with an Animated Adventure During Freeform's "Funday" Weekend Programming Event on May 14 and 15
Experience college through Mike Wazowski's eye, whip up recipes with Remy, and cheer on Wreck-It Ralph and Aladdin as they attempt to prove themselves as heroes.

[05/04/16 - 11:57 AM]
GSN to Launch First Spinoff Series from "Skin Wars" Franchise; "Skin Wars: Fresh Paint" Debuts Wednesday, June 15 at 10PM ET/PT
The series features three of "Skin Wars" top former contestants who mentor six new, highly accomplished artists each week.

[05/04/16 - 10:49 AM]
National Geographic Launches a Covert Investigation Into the Disappearance of Adventurer Cody Dial in Riveting True-Crime Series, "Missing Dial"
The six-part series launches Sunday, May 22 at 10:00/9:00c on the network.

[05/04/16 - 10:25 AM]
Valerie Bertinelli Entertains Friends & Family on the Return of "Valerie's Home Cooking"
Valerie is back in the kitchen sharing her tips for easy-to-make, delicious dishes and homemade recipes, adding her own signature touches and flavor along the way.

[05/04/16 - 10:08 AM]
TNT Teams Up with E4 on "Foreign Bodies"
The series is the story of a motley gang of travellers embarking on a three-month trip around Asia.

[05/04/16 - 10:01 AM]
2015 FIFA Women's World Cup Champion Abby Wambach Joins ESPN
Wambach will cover international sporting events for the network later this summer at the UEFA European Football Championship 2016 in France and 2016 Summer Olympics in Rio de Janeiro.

[05/04/16 - 09:39 AM]
E! Announces Four New Unscripted Series as the Pop Culture Powerhouse Continues to Expand on Successful Primetime Slate
Highlights include a spin-off of hit franchise "WAGS" (Wives and Girlfriends of Sports Stars) set against the sunny, sexy backdrop of South Florida.

[05/04/16 - 09:34 AM]
Netflix Celebrates "Marseille"
In advance of the series launch on May 5, Netflix surprised the residents of Marseille today in true Hollywood fashion when a french twist of the original "Hollywood" sign was erected to overlook the city.