or


[04/24/07 - 03:04 PM]
ABC Family to Invite Advertisers Into the Lab: The Millennial Engagement Lab
The Millennial Engagement Lab will gauge how Millennials perceive specific advertising and marketing messages across both digital and linear video platforms.

[via press release from ABC Family]

ABC FAMILY TO INVITE ADVERTISERS INTO THE LAB: THE MILLENNIAL ENGAGEMENT LAB

Network and Clients Unite for Year Long Research Project to Find Key Solutions for Reaching the Millennia Audience

In an innovative and aggressive program to remain at the forefront of marketing effectiveness, ABC Family is offering advertisers an opportunity to join them in the launch of the Millennial Engagement Lab, it was announced today by Laura Nathanson, executive vice president, sales, ABC Family. The Millennial Engagement Lab will gauge how Millennials perceive specific advertising and marketing messages across both digital and linear video platforms � particularly on ABC Family. Employing a mix of qualitative and quantitative research methods including in-studio tests, focus groups, one-on-one ethnographies, and on-line recruit-to-view surveys, advertisers will have the opportunity to investigate different approaches, tailor their creative executions to the Millennial audience and then measure the impact of their efforts. Specific brand results will be proprietary of Millennial Engagement Lab participants.

Nathanson also announced that ABC Family has chosen the Millennial Strategy Program at Frank N. Magid Associates to lead the creation and execution of the Millennial Engagement Lab. The unprecedented partnership is a year long effort to uncover the keys to marketing to the increasingly important Millennial generation.

"We listened to advertiser demand for proprietary field research about audience engagement and in response, we have created a unique opportunity," said Ms. Nathanson, who is approaching a wide spectrum of advertisers to participate in the Lab. "In this year-long study, we will look at how Millennials connect with advertising on ABC Family across all platforms."

The Millennial generation, the largest in history, encompasses the 83 million Americans born between the years 1977 and 1996. By comparison, there are currently 78 million Baby Boomers and 48 million Xers. By 2008 Millennials will make up 43 percent of the 18-49 demo and by 2014 they will make up 2/3 of the advertising target. Their domination of the demo will continue until 2026.

"The success of any business over the next 15-20 years will be dependent on how well it understands and communicates with the Millennial Generation" said Jack MacKenzie, President of the Millennial Strategy Program at Frank N. Magid Associates. "ABC Family, and by extension their advertising partners, will be at the forefront of discovering techniques and strategies needed to build a relationship with this powerful consumer group."

Part of the Disney-ABC-TV Group, ABC Family, distributed in over 91 million homes, features original movies, series and specials reflecting today's families and entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with "13 Nights of Halloween" and "25 Days of Christmas" branded programming events. ABC Family. A New Kind of Family.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/22/17 - 08:27 AM]
Saturday's Broadcast Ratings: NBA Tips Off ABC Victory in Demos
The Alphabet leads the night in adults 18-49 while CBS is the most-watched network.

[01/22/17 - 08:24 AM]
"NBA Saturday Primetime on ABC": Season Two Debut Is Highest-Rated Non-Christmas NBA Game of the Season Across ABC and ESPN
ESPN spins the numbers for Saturday, January 21.

[01/22/17 - 08:17 AM]
"Saturday Night Live," with Host Aziz Ansari and Musical Guest Big Sean, Scores the Show's Top Overnights Since Nov. 12
NBC spins the numbers for Saturday, January 21.

[01/21/17 - 02:22 PM]
Netflix Acquires Chasing Coral at Sundance
The second film from Jeff Orlowski following his 2012 documentary Chasing Ice, the film is produced by Orlowski and Larissa Rhodes.

[01/21/17 - 08:34 AM]
ABC Is #1 on Friday for the 3rd Straight Week with "Last Man Standing" as the Top-Rated Show
ABC spins the numbers for Friday, January 20.

[01/21/17 - 08:24 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Honors with ABC
"Blue Bloods" leads the night in total viewers while "Last Man Standing" takes the crown among adults 18-49.

[01/21/17 - 08:20 AM]
"Grimm" Maintains 100% Week to Week in 18-49 and 99.7% in Total Viewers
NBC spins the numbers for Friday, January 20.

[01/20/17 - 03:14 PM]
Disney Channel Debuts Season Two of "Stuck in the Middle" with a Family Movie Event "Stuck in the Waterpark - The Movie," on February 3
The telecast will be preceded by family favorites "Despicable Me" and Disney Pixar's "Monsters University."

[01/20/17 - 02:59 PM]
Amazon Original Series "Patriot" to Screen at Berlin Film Festival, Berlinale
Michael Dorman, Terry O'Quinn, Kurtwood Smith and Michael Chernus star in the drama, the full season of which rolls out on the streaming service February 24.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 10:31 AM]
Ray Diaz Joins Cast of TV Land's "Lopez" as Series Regular
The series returns for its second season on Wednesday, March 29 at 10:30/9:30c.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/20/17 - 07:58 AM]
History Teams with Travis Fimmel for Scripted Anthology Series in Development from A+E Studios, Atlas Entertainment and Imperative Entertainment
The scripted anthology series tells the stories of Wyatt Earp and other iconic sinners and anti-heroes throughout history.

[01/20/17 - 07:33 AM]
"We Make the Terror" - Season Five of "House of Cards" to Premiere May 30
Netflix made said announcement via Twitter this morning.

[01/20/17 - 06:33 AM]
Amazon Studios Sets May 12 as Premiere Date for "I Love Dick"
The series will also be presented at the Sundance Film Festival on Monday, January 23.