or


[06/21/07 - 12:25 PM]
NBC Universal Launches Global Promotional Campaign with 'Heroes World Tour' Co-Sponsored by Nissan
Plus: "Heroes" will be propelled into stores on August 28 for the DVD and HD-DVD launch of its heroic first season in an elaborate seven disc set loaded with bonus features, including 50 deleted scenes and the never aired 73 minute premiere episode.

[via press release from NBC]

NBC UNIVERSAL LAUNCHES GLOBAL PROMOTIONAL CAMPAIGN WITH 'HEROES WORLD TOUR' CO-SPONSORED BY NISSAN

"Heroes" Will Celebrate Its Extraordinary Domestic and International Success by Sending Cast to Seven Cities to Promote the August 28 DVD and HD DVD Release of "Heroes Season One" and the Beginning of Its Second Season

BURBANK, Calif. - June 21, 2007 - NBC Universal flexes its collective muscles as part of an ambitious company-wide initiative to showcase NBC's hit series "Heroes" with the "Heroes World Tour," which will kick off the Heroes: Season One DVD and HD DVD release in domestic and international markets and feature the cast on a personal tour as production resumes on the drama's second season. The news follows last week's announcement that unveiled a multi-faceted, 360-degree marketing campaign shared by Nissan and NBC on behalf of "Heroes."

The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group and President, The NBC Agency.

"This challenging, multi-dimensional venture is a full-throttle effort to utilize all the assets afforded by NBC Universal with a true global vision," said Miller. "It is only fitting that this worldwide marketing adventure be centered on an epic series such as 'Heroes,' which is ready to take the world by storm, both literally and creatively."

"We are thrilled to be embarking on this exciting venture," said Tim Kring, creator and executive producer of "Heroes," who will be joining fellow executive producer Dennis Hammer on the world tour. "The theme of 'Heroes' has been about people from all over the planet coming together to do great things. About making the world a smaller, more inter-connected place. This tour is the embodiment of those ideals. Clearly, the show has struck a real chord with people around the world, creating a huge fan base. We're eager to visit these fans and spread the word about the show."

"Heroes" will be propelled into stores on August 28 for the DVD and HD-DVD launch of its heroic first season in an elaborate seven disc set loaded with bonus features, including 50 deleted scenes and the never aired 73 minute premiere episode. In late August, cast members will continue the "Heroes World Tour" with personal appearances in various countries. Members of the "Heroes" cast who will participate in the tour include: Santiago Cabrera (Isaac), Jack Coleman (Horn-Rimmed Glasses), Noah Gray-Cabey (Micah), Greg Grunberg (Matt), Ali Larter (Niki), James Kyson Lee (Ando), Masi Oka (Hiro), Hayden Panettiere (Claire), Sendhil Ramamurthy (Mohinder), Zachary Quinto (Sylar), Adrian Pasdar (Nathan), and Milo Ventimiglia (Peter).

These cast members will travel to a variety of international destinations, including the following cities: Tokyo, Hong Kong, Singapore, Munich, Paris, London and New York City, as well as further stops yet to be announced.

Those actors on the North American leg of the tour will be at the NBC Experience Store in New York City on August 28 to participate in signings of DVDs and other merchandise on the floor.

On the international front, "Heroes" has so far been licensed in nearly 150 territories and began launching with great success in markets across the globe beginning in January 2007. In Australia, it premiered on the Seven network as the #1 program of the day among programs on all channels -- and produced the largest premiere audience in Australia since "Lost" and "Desperate Housewives" in 2005.

In the United Kingdom, it delivered the largest audience ever in SCI FI UK's history and is gearing up for its launch on BBC Two this summer. In Spain, "Heroes" delivered the #1 and #2 highest-rated telecasts in the history of SCI FI Spain, and also ranks as the #1 telecast so far in 2007 of any U.S. series on the FORTA regional channels Canal 2 (Andalusia), TV3 (Catalonia), Telemadrid (Madrid) and Canal 9 (Valencia). "Heroes" secured another #1 milestone in Singapore as the #1 program of the day on Star World versus all entertainment channels in the territory. Similar success was found in New Zealand, where the series was TV3's highest rated program of the entire week, and Latin America also saw significant time period wins in Brazil, Mexico, Chile and Colombia. Upcoming international premiere launches include Germany and France, with additional territories to be announced. "Heroes" is distributed outside of the U.S.and Canada by NBC Universal International Television Distribution.

In addition, NBC.com will be the online destination for fans following the "Heroes" adventure as the cast and producers travel the world. The "Heroes World Tour" site (NBC.com/Heroesworldtour) will include photos and video from each international location, as well as vlogs and personal photos from the actors in each city. Fans from around the world can also upload their photos from the events, uniting the online community for a shared global experience. About 20 percent of traffic to NBC.com/Heroes during the regular season came from international countries.

The encompassing "Heroes" campaign also includes Universal Studios Consumer Products Group, which is pursuing licensing partners both domestically and internationally across all categories, including, but not limited to apparel, accessories, collectibles, publishing and toys. Select product will begin entering the retail marketplace in Fall 2007.

Earlier this month, Nissan and NBC announced a wide-ranging, robust marketing program for the second season of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

In the one-of-a-kind deal, Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue. The effort will kick off with Nissan sponsoring the world tour in mid-August.

"Heroes" was the #1 first-year series of the 2006-07 television season in all key ratings categories (including a tie for #1 among women 18-34) and is NBC's top new drama in 12 years. "Heroes" finished the season as the #2 scripted series on all of network television among men 18-34 and men 18-49.

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. "Heroes" has been honored recently with a People's Choice Award, an AFI Award and a Multicultural Prism Award, as well as nominations at the Golden Globe Awards, NAACP Image Awards, WGA Awards and Satellite Awards. As a total eclipse casts its shadow across the globe, a genetics professor (Sendhil Ramamurthy, "Blind Guy Driving") in India is led by his father's mysterious murder to uncover a secret theory -- there are people with super powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls") tries to convince his politician brother (Adrian Pasdar, "Judging Amy") that he can fly. A high school cheerleader (Hayden Panettiere, "Ice Princess") learns that she is totally indestructible while trying to relate to her father (Jack Coleman, "Dynasty") who has a keen interest in people with special abilities. A Las Vegas single mother (Ali Larter, "Final Destination") struggles to make ends meet to support her young son (Noah Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire Slayer") continues to baffle authorities who twice have been unable to contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug addiction is destroying his life and relationship with his girlfriend (Tawny Cypress, NBC's "Third Watch"), can paint the future. A down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear people's thoughts, which puts him on the trail of an elusive serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop time through sheer will power. Their ultimate destiny is nothing less than saving the world. Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan"), Allan Arkush (NBC's "Crossing Jordan") and Greg Beeman ("Smallville"). The drama is produced by Universal Media Studios in association with Tailwind Productions.





  [june 2007]  
S
M
T
W
T
F
S
     


· ALIAS (ABC)
· BUFFY THE VAMPIRE SLAYER (UPN)
· CROSSING JORDAN (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EMPIRE (ABC)
· GILMORE GIRLS (NETFLIX)
· HEROES (NBC)
· JUDGING AMY (CBS)
· LOST (ABC)
· MY WIFE & KIDS (ABC)
· SCRUBS (ABC)
· SMALLVILLE (CW)
· THIRD WATCH (NBC)





[05/23/17 - 04:39 PM]
A Storm is Brewing as TNT's Hit Series "The Last Ship" Returns with a Thrilling Two-Hour Premiere on Aug. 20
Through its first three seasons, the show has ranked one of basic cable's Top 10 summer dramas with adults 18-49.

[05/23/17 - 01:17 PM]
Catch the Premiere of "Big & Little," Tomorrow Night on TLC After "My 600-lb Life: Where Are They Now"
The two-part special follows two morbidly obese little people as they embark on a weight loss journey led by fitness guru and fellow little person, Allison Warrell.

[05/23/17 - 12:38 PM]
Comedy Central Announces Series Extension for "The President Show"
"I'm so grateful that Comedy Central has decided to end its tenure as a cable network by renewing 'The President Show,'" said Anthony Atamanuik.

[05/23/17 - 12:33 PM]
Starz App Now Available on Samsung Smart TVs
The app is also available on Amazon Fire TV, Xbox One, Apple TV, iPhones and iPads running iOS 8.0 or higher, Roku(R), Sony Android TV, as well as most Android phones, tablets and TV devices.

[05/23/17 - 12:14 PM]
"T.J. Miller: Meticulously Ridiculous," Featuring the "Silicon Valley" Star in His First HBO Special, Debuts June 17
The show offers his offbeat take on topics such as nightmares, the differences between marijuana and alcohol, his favorite historical figure and the challenges of talking about death.

[05/23/17 - 11:52 AM]
Nation's Leading True Crime Network Investigation Discovery Explores the Fall of 'America's Dad' in "Bill Cosby: An American Scandal"
This one-hour special takes viewers deep inside the secret life of Cosby and his family, shining a light on the drama and dysfunction behind this seemingly perfect household.

[05/23/17 - 11:25 AM]
Michael Strahan and ITV America Set Overall Deal
Under the partnership, Strahan and Constance Schwartz-Morini will develop unscripted programming for television and digital platforms.

[05/23/17 - 11:01 AM]
Discovery Family's New Original Series "Reno, Set, Go!" Rewards Individuals Facing Tough Times with the Ultimate Gift - A Covert Home Makeover in Less Than 36 Hours
In each 30-minute episode, a family and a team of expert crafters led by designer Cheryl Torrenueva and contractor Roger Morin perform a top-secret renovation for an unsuspecting homeowner while they are purposely kept out of the house.

[05/23/17 - 10:54 AM]
Nickelodeon Renews Top Hits from Top-Ranked Preschool Portfolio
The renewals of "PAW Patrol," "Shimmer and Shine," "Rusty Rivets" and "Nella the Princess Knight" are part of the network's largest preschool content pipeline ever of returning hit shows and new series for the 2017-2018 season.

[05/23/17 - 10:53 AM]
Country Stars Billy Ray Cyrus and Kelsea Ballerini Guest Star in All-New Blaze and the Monster Machines "Wild Wheels" Specials on Nickelodoen
The first special, "Animal Island," featuring Cyrus as Lazard, a greedy lizard-truck, premieres Monday, May 29.

[05/23/17 - 10:48 AM]
DIY Network Greenlights New Real Estate Investment Series "Buyers Bootcamp with Scott McGillivray"
"Anyone who owns a piece of real estate has the potential to make a great return on their investment," said Scott. "In 'Buyers Bootcamp,' I'm going to show them how."

[05/23/17 - 10:11 AM]
"Man Fire Food" Returns with a Smoking-Hot New Season with Host Roger Mooking
On the 13 half-hour long episodes, Chef Roger Mooking continues his search for the most fascinating ways to cook with flames.

[05/23/17 - 10:04 AM]
Nickelodeon Greenlights Season 12 of "SpongeBob SquarePants," Number-One Animated Series Across All TV with Kids
The pickup comes on the heels of the recent announcement for a third SpongeBob SquarePants theatrical from Paramount Pictures and Nickelodeon Movies, also slated for 2019.

[05/23/17 - 10:03 AM]
BBC America to Partner with Elisabeth Moss on Developing Mini-Series "Fever"
"Fever" tells the story of the first known healthy carrier of typhoid fever who became known as "Typhoid Mary" as she spread typhoid across the burgeoning metropolis of early twentieth century New York.

[05/23/17 - 09:10 AM]
"DC Super Hero Girls" Embark on New Adventures, With New Animated Series Coming to Cartoon Network in 2018
The new series is a global initiative with Cartoon Network and builds on the successful DC Super Hero Girls direct-to-video movies as well as digital webisodes launched in 2015.