or


[06/25/07 - 10:24 PM]
AMC Expands Mad Men Offering with Exclusive Multiplatform Access
The network will offer all of its episodes On Demand in both SD and HD format the day after it premieres on linear, and will feature exclusive content on Broadband including exclusive outtakes, interviews with the cast and crew and behind-the-scenes snippets.

[via press release from AMC]

AMC Expands Mad Men Offering With Exclusive Multiplatform Access

VOD Strategy Connects Original Series with Comcast, Time Warner, Cox, Insight, Charter, Mediacom, Cablevision

June 25, 2007 - New York, New York - As AMC looks to premiere its first original drama series Mad Men, the network announced today it will offer all of its episodes On Demand in both SD and HD format the day after it premieres on linear, and will feature exclusive content on Broadband including exclusive outtakes, interviews with the cast and crew and behind-the-scenes snippets. The content will be made available throughout the entire 13 episodes of season one. The initiative is part of a larger multi-dimensional cross platform programming and marketing campaign. MSO's committed include: Comcast, Time Warner, Cox, Insight, Charter, Mediacom and Cablevision.

Across each MSO the initiative will aim to obtain consumer sampling of the series and is part of a larger overall outreach plan established by the Rainbow Media Affiliate Sales team that develops specific leveraging strategies to further enhance MSOs emerging platforms. Marketing tools including customized cross channel spots and pre and post roll video assets driving the multiplatform messaging are all included. Further, AMC will include messaging on air that drives people to their cable provider's On Demand platform after each Mad Men premiere.

As part of a broader plan, the venture builds on the VOD and Broadband success that AMC experienced with its first original mini-series movie event Broken Trail and with its 10th Anniversary Monsterfest campaign. Last June AMC premiered Broken Trail, a heroic western story set in the American West at the close of the 19th century. The movie event helped increase local on Demand ad sales and yield the highest rated cable telecast last year. AMC's Monsterfest premieres annually in October and offers more Halloween content than any other television network, with 240 hours of non-stop horror movies during a ten day period, complemented by Halloween related original programming and network premieres. Last year marked the first time the network built the brand beyond its traditional basic cable home into the On Demand and Broadband platforms.

"With Mad Men's multi-tiered expansion consumers will have the ability to view select episodes when and where they want it and will provide MSO's with the unique ability to provide the content as a value added service pushing their VOD cable and Broadband advanced services," said Charlie Collier, EVP and General Manager of AMC. "This summer, the cable industry is expected to launch more original programming than even before, and to have Mad Men singled out for a promotion of this magnitude shows the value of the content and the importance of the AMC brand."

"AMC's expansion into On Demand and Broadband builds our brand beyond our traditional basic cable home," stated Todd Green, SVP of Affiliate Marketing for Rainbow Media. "We are leveraging the AMC brand and the cinematic quality of content the network provides to build a multi-dimensional cross platform initiative that will help increase the value of our cable partner's existing VOD offerings and Broadband services, while also giving MSOs a new tool to drive more customers to these services."

Created, written and executive produced by Matthew Weiner (Executive Producer/Writer, "The Sopranos"), Mad Men follows the personal and professional lives of New York advertising execs circa 1960. The one-hour, 13-episode weekly series will be produced by Lionsgate (NYSE: LGF), the leading independent filmed entertainment studio, and is set to debut on the network on July 19th at 10 PM EST. In 2004 Weiner earned an Emmy nomination for his Soprano's episode "Unidentified Black Males" and has written or co-written over eight episodes including last season's "Luxury Lounge". His other writing credits include "Andy Richter Controls the Universe," "Becker" and "The Naked Truth."

About AMC

AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services reaching over 91,000,000 homes, AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC's comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. A division of Rainbow Media Entertainment Services, AMC's sister divisions include WE tv and the IFC Companies. AMC is THE FUTURE OF CLASSIC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [june 2007]  
S
M
T
W
T
F
S
     


· ANDY RICHTER CONTROLS THE UNIVERSE (FOX)
· BECKER (CBS)
· BROKEN TRAIL (AMC)
· MAD MEN (AMC)
· SOPRANOS, THE (HBO)





[07/31/14 - 02:37 PM]
Join the Paladins from ABC's "The Quest," As They Live Tweet During the Series Premiere, Thursday, July 31
Join the 12 would be heroes as they live tweet during the East Coast Broadcast of tonight's premiere episode airing 8:00-9:00 p.m., ET/PT.

[07/31/14 - 01:51 PM]
Showtime(R) Premieres Ray Donovan Webisodes "Behind the Fix" Starring Steven Bauer and Katherine Moennig
Fans will get an inside look on how Ray's (Liev Schreiber) team pulls off their "fixes," woven directly from the plotlines on screen.

[07/31/14 - 01:13 PM]
College Football: ESPN's Game and Studio Roster Includes More Than 100 On-Air Commentators
The lineup is highlighted by announcers with familiar and new assignments, the addition of former coaches Mack Brown and Butch Davis, and nationally recognized former SEC players and renowned sportscasters on SEC Network.

[07/31/14 - 12:20 PM]
Here Comes the Bride: A Duggar Wedding Unveiled in an All-New Season of "19 Kids & Counting"
The series returns with all-new episodes beginning Tuesday, September 2 at 9:00/8:00c.

[07/31/14 - 11:51 AM]
"Sharknado 2: The Second One" Devours the World - Record-Setting 3.9 Million Total Viewers and 1.6 Million Adults 18-49 for Syfy Original Movie
Syfy spins the numbers for Wednesday, July 30.

[07/31/14 - 11:40 AM]
Hallmark Movies & Mysteries Announces the Start of Production on "The Christmas Shepherd" Starring Teri Polo and Martin Cummins
The film is part of Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas, featuring traditional and classic Christmas films suitable for family audiences.

[07/31/14 - 11:15 AM]
Bravo Media Acquires "The Real Housewives of Melbourne" Premiering Sunday 8/3 at 12PM ET/PT with Back-to-Back Episodes
The 12-episode series follows the lavish lives of six successful Melbourne socialites as they live life on their own terms and enjoy the pampered and cultured lifestyle that the "world's most liveable city" has to offer.

[07/31/14 - 11:11 AM]
FOX Sports Tees Up Faxon & Fay for 2015 USGA Championships Coverage Team
Eight-time PGA TOUR winner Brad Faxon and former USGA executive director David Fay will serve as analysts alongside host Joe Buck, analyst Greg Norman and reporter/host Holly Sonders.

[07/31/14 - 10:56 AM]
"Tonight Show" Tops "Kimmel" and "Late Show" Combined for the Late-Night Ratings Week of July 21-25 in 18-49, Hitting a Five-Week High
NBC spins the late-night numbers for the week of July 21-25.

[07/31/14 - 10:13 AM]
Video: "BoJack Horseman" - New Trailer
The Netflix series - due on Friday, August 22 - features the voices of Will Arnett, Amy Sedaris, Alison Brie, Aaron Paul, Paul F. Tompkins and Patton Oswalt.

[07/31/14 - 10:00 AM]
E! Celebrates "Chelsea Lately" Throughout August with a Star Studded Run Up to the Live Finale on August 26th
As this groundbreaking show ends, E!'s "Queen of Late Night" will welcome some of the biggest names in Hollywood throughout the month of August, as well as some of Chelsea's fabulous friends.

[07/31/14 - 09:56 AM]
BBC America Announces Special Programming and Nationwide Theatrical Events to Launch "Doctor Who's" First Season Starring Peter Capaldi
Chris Hardwick will host "Doctor Who: Live Pre-Show" at 7:30pm ET and "Doctor Who: After Who Live" at 11:00pm ET following the premiere of "Intruders" on August 23.

[07/31/14 - 09:21 AM]
Animal Planet's "Too Cute! Pint Sized" Delivers Double the Cute in Half the Time, Beginning August 16, at 8 PM ET/PT
Each episode focuses on two litters of the world's most delightful darlings, and with pint-sized episodes, the best moments of the first eight weeks of life are packed into one extra-cuddly half hour.

[07/31/14 - 09:10 AM]
Brady Quinn Joins FOX Sports for College Football & NFL Coverage
In the booth, Quinn pairs with two veteran play-by-play announcers, teaming with Tim Brando for college games and Dick Stockton when on NFL assignment.

[07/31/14 - 09:01 AM]
Cornell Bhangra Wins "Today's Got Talent" Contest, Joins the Top 48 Acts on NBC's "America's Got Talent"
The act will join the quarter-final rounds on "AGT" and perform live Tuesday, August 12 for the chance to win the $1 million prize.