or


[06/25/07 - 01:22 PM]
USA Network Ignites New Original Series 'Burn Notice' with First Ever Commercial-Free Airing Presented by DirecTV
The commercial-free premiere sponsorship package with DirecTV includes all marketing efforts from on-air and online to paid media and promotions.

[via press release from USA]

USA Network Ignites New Original Series 'Burn Notice' With First Ever Commercial-Free Airing Presented By DIRECTV

DIRECTV's Best Picture to Glow as Exclusive Presenting Sponsor of June 28 Premiere

NEW YORK, June 25 -- In a first for USA Network, the premiere of the much anticipated new original series, BURN NOTICE, will air commercial- free in its entirety on June 28 at 10pm/9c, it was announced today by Scott Collins, vice president, ad sales, NBC Universal. DIRECTV, the nation's leading satellite television provider, has been named the exclusive presenting sponsor of the broadcast, which includes a massive fully integrated media and marketing partnership.

The commercial-free premiere sponsorship package with DIRECTV includes all marketing efforts from on-air and online to paid media and promotions.

"As the first series from USA Network to ever air commercial-free, we thought audiences would appreciate the opportunity to learn all about our lead character Michael Westen from beginning to end without interruption," said Collins. "And we're thrilled that DIRECTV embraced the show's unique premise to become our inaugural partner for the BURN NOTICE premiere."

"This is a terrific way to help reinforce our HD superiority message in anticipation of offering up to 100 HD channels by the end of the year," said Jon Gieselman, senior vice president of advertising for DIRECTV. "We are always looking for break-through ways to communicate why DIRECTV has a unique advantage over our competitors."

The sponsorship also includes:

ON-AIR PROMOTION

As the commercial-free presenting sponsor, DIRECTV's message and brand were integrated into all on-air promotional spots, driving viewers to the premiere episode. USA also included DIRECTV in the introduction as well as the customized live-action closing "Thank You" message. USA Network took its creative cues from DIRECTV's current "4th Wall" television campaign where actors recreate a scene from one of their most iconic film or TV shows and then break the "4th Wall" to talk about DIRECTV (seen in recent DIRECTV on-air spots featuring Charlie Sheen from MAJOR LEAGUE and Pamela Anderson in BAY WATCH).

Lead actor Jeffrey Donovan taped an in-character "thanks for watching" 30- second bumper that will air following the premiere. In the spot, his character Michael Westen, a blacklisted spy, is seen disabling a bugging device in his apartment. When he finishes rendering it inoperable, he turns to the camera and says "Thank you for watching this unique commercial-free presentation of BURN NOTICE presented by DIRECTV." He then throws the device into a sizzling frying pan. Additionally the viewer will be reminded of DIRECTV's sponsorship via brand snipes during the telecast.

BRAND INTEGRATION

DIRECTV will be integrated verbally and visually into two episodes during the summer season.

OFF-AIR

DIRECTV will be included as part of the BURN NOTICE launch campaign including national out-of-home, print, newspaper, radio and digital media.

ONLINE

DIRECTV is one of the presenting sponsors of the official BURN NOTICE microsite. Their sponsorship includes pre-roll and display advertising as well as ownership of the specially created Burn Notice Spy Guide which includes a DIRECTV DVR interface and showcases Michael Westen giving users "CIA 101" type tutorials on everyday life situations.

MOBILE

DIRECTV will be the presenting sponsor of the Burn Notice WAP Site and the weekly SMS Scavenger Hunt.

About Burn Notice

When spies get fired, they don't get a letter from human resources, they get BURNED. This summer, USA Network presents BURN NOTICE, a sexy, action- packed original series starring Jeffrey Donovan ("Touching Evil," "Hitch") as Michael Westen, a blacklisted spy. Series also stars Gabrielle Anwar ("The Tudors," "Scent of A Woman") as Fiona, a beautiful ex-IRA operative who happens to be Westen's ex-girlfriend. Bruce Campbell ("Evil Dead," Army of Darkness") stars as Sam, Michael's closest buddy in town, a washed up military intelligence contact who is keeping an eye on Michael for the Feds. Also starring is Emmy(R) Award-winner Sharon Gless ("Queer as Folk," "Cagney & Lacey") as Madeline, Michael's hypochondriac mother, who couldn't be happier to have her boy back in town. BURN NOTICE will premiere with a one-hour episode on Thursday, June 28 at 10pm/9c and will be followed by 11 one-hour episodes.

About DIRECTV

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE: DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US OPEN Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network
http://www.usanetwork.com http://www.directv.com





  [june 2007]  
S
M
T
W
T
F
S
     


· BURN NOTICE (USA)
· QUEER AS FOLK (SHOWTIME)
· TOUCHING EVIL (USA)
· TUDORS, THE (SHOWTIME)











[09/29/14 - 06:51 PM]
"Crouching Tiger, Hidden Dragon: The Green Legend" to Premiere Simultaneously on Netflix and in Select Global IMAX(R) Theaters
Michelle Yeoh and Donnie Yen star in the Yuen Wo-Ping-directed film, due on August 28, 2015.

[09/29/14 - 01:55 PM]
"E:60's" Fall 2014 Season Premieres on ESPN this Tuesday, Sept. 30 at 8 p.m. ET Featuring Profiles of Chiefs Running Back Jamaal Charles and Seahawks Cornerback Richard Sherman
Other upcoming profiles include Cam Newton, Gerald McCoy, Jason Witten, Max Scherzer, Randy Johnson, and Rob Ryan.

[09/29/14 - 01:53 PM]
"Ray Donovan" Ends Season Two with Highest Rated Episode and Total Night in Series History
Showtime spins the numbers for Sunday, September 28.

[09/29/14 - 01:53 PM]
"Chicago P.D." Sets a New Series Record of 11.1 Million Viewers in Live+3
NBC further spins the numbers for Wednesday, September 24.

[09/29/14 - 01:44 PM]
ESPN Tips Off the College Basketball Season with Midnight Madness Coverage
This is the ninth year ESPNU Midnight Madness has provided coverage of the annual college basketball tradition.

[09/29/14 - 01:38 PM]
CBS to Win Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/29/14 - 01:21 PM]
New Performers Announced for "The 48th Annual CMA Awards" Airing Wednesday, November 5
Lady Antebellum, Little Big Town and The Band Perry will join previously announced performers Luke Bryan, Miranda Lambert, Blake Shelton and Keith Urban.

[09/29/14 - 01:17 PM]
"Chicago Fire," "Chicago P.D." and "Law & Order: SVU" Stories Converge with Three-Part Crossover to Air Nov. 11-12
The three series will share a storyline about a child pornography ring that stretches from Chicago to New York and will arc over three episodes.

[09/29/14 - 12:46 PM]
NBC's "The Biggest Loser" Celebrates 10-Year Anniversary in October and Over 33,000 Pounds Lost in Show's First 15 Seasons
Including the season 16 contestants on the current edition, "The Biggest Loser: Glory Days," the series has helped 310 contestants dramatically transform their health and their lives.

[09/29/14 - 12:31 PM]
ABC Family Picks Up Network's First Procedural Drama "Stitchers" and Second Season of "Young & Hungry"
The former follows a young woman recruited into a covert government agency to be "stitched" into the minds of the recently deceased using their memories to investigate murders and decipher mysteries that otherwise would have gone to the grave.

[09/29/14 - 12:09 PM]
CBS's "The Dovekeepers" Starts Production in Malta Today
The four-hour limited event series is based on Alice Hoffman's acclaimed historical novel about a group of extraordinary women whose lives intersect in a fight for survival at the siege of Masada.

[09/29/14 - 12:00 PM]
"Empire" Books Naomi Campbell for Recurring Role
She will play an alluring woman involved in a steamy affair with the much-younger potential heir to his father's throne, Hakeem (Bryshere Gray), over whom she exercises considerable influence.

[09/29/14 - 10:39 AM]
National Geographic Channel Ramps Up Daytime Schedule with Programming from Nat Geo WILD and National Geographic Channels International
"This is an opportunity for us to reinvigorate our daytime schedule while taking advantage of the brand's diverse and extensive inventory," said Brad Dancer.

[09/29/14 - 10:34 AM]
Live+3: ABC's Wednesday Line-Up Sees Big Playback Gains
ABC further spins the numbers for Wednesday, September 24.

[09/29/14 - 10:22 AM]
Live+3s: "Red Band" Holds 100% of Premiere Rating After 3 Days of Delayed Viewing
FOX further spins the numbers for Wednesday, September 24.