[06/28/07 - 12:49 PM]
'Kimora: Life in the Fab Lane' Follows the High-End, High-Octane Life of Mogul, Model, Mom - Kimora Lee Simmons
Style's new reality series "Kimora: Life in the Fab Lane" will premiere with a special one-hour episode on Sunday, August 5 at 8:00/7:00c.

[via press release from Style]

'Kimora: Life in the Fab Lane' Follows the High-End, High-Octane Life of Mogul, Model, Mom - Kimora Lee Simmons

Style's New Reality TV Series Premieres Sunday, August 5

LOS ANGELES, June 28 -- Model, fashion mogul, mother, diva -- there are lots of ways to describe the ultimate multi-tasker Kimora Lee Simmons, but one word covers every aspect of her life -- fabulous. A new reality series on The Style Network, "Kimora: Life in the Fab Lane," presents a candid and entertaining look at the over-the-top life of Kimora Lee Simmons. From serving as the CEO and creative force of the global brand Baby Phat, to being a mom to two little girls, to hosting and attending VIP events, the weekly program offers viewers an exclusive and unprecedented look behind the closed doors of Kimora's fashion empire and her home life. "Kimora: Life in the Fab Lane" premieres with a special one-hour episode on Sunday, August 5, at 8 PM ET/PT, only on Style.

Kimora Lee Simmons is a woman who takes charge of life and lives it to the fullest. She made "phat" a household word through her fashion house, Baby Phat, the multi-million dollar enterprise she runs with the trademark style that inspires every aspect of her life. She is a loving mother who juggles the demands of being a successful executive, while also raising her two young daughters Ming and Aoki with their father, hip-hop legend Russell Simmons. What is the secret of her success? How does she do it all? In a television first, The Style Network's cameras follow Kimora to find out the answers.

The one-hour premiere episode goes inside the Baby Phat offices to witness the fiery process behind creating a major new advertising campaign -- from initial concepts to the final shoot in LA. Viewers also have an opportunity to be "flies on the wall" during a meeting with Kimora and executives from Mattel regarding a top-secret Kimora Lee Simmons Barbie(R) doll in development. Then, when the demands of running a fashion empire get too stressful, Style's cameras return to Kimora's house to capture a session with her yoga instructor as he helps her to unwind with some unusual positions. Kimora's yoga instructor also visits the Baby Phat offices to help her staff de-stress, with some unexpected results.

As the season continues, "Kimora: Life in the Fab Lane" viewers get to know Kimora Lee Simmons on a very personal level. They wake-up with Kimora as she starts her busy day. They make repeat visits to the Baby Phat offices and store. They travel the globe with her to Los Angeles, New York and Cannes as she works and plays. They go with Kimora to exclusive star-studded events, including a Baby Phat fashion show and a Hollywood Vanity Fair party, where she exudes her signature style. And they get to see Kimora's soft side -- having fun with her family and being a mom.

Throughout the run of the series, viewers also meet Kimora's two adorable daughters Ming and Aoki and the "cast" of individuals that support her -- from her cook, yoga instructor and dog trainer, to her lawyer, publicist, personal assistant and Baby Phat staff.

Tune-in to "Kimora: Life in the Fab Lane" starting Sunday, August 5 at 8 PM ET/PT, on The Style Network -- and get to know the real Kimora. (After the one-hour premiere, "Kimora: Life in the Fab Lane" will continue weekly with new half-hour episodes).

About Comcast Entertainment Group

Based in Los Angeles, recently formed Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to more than 90 million cable and direct broadcast satellite subscribers in the United States. The Style Network currently counts 57 million cable and satellite subscribers and G4 is available in 63 million cable and satellite homes nationwide.

SOURCE The Style Network

  [june 2007]  


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