SCI FI GETS INTO YOUR HEAD WITH MIND-BLOWING NEW SERIES MIND CONTROL WITH DERREN BROWN

Series Premieres Thursday, July 26 at 10:00PM ET/PT

New York, NY � July 10, 2007 � This July, SCI FI Channel will introduce America to mentalist Derren Brown, the British brain-twisting sensation who has been described as "part James Bond, part Yoda." Mind Control with Derren Brown premieres Thursday, July 26th at 10:00PM ET/PT immediately following the second season premiere of Who Wants to be a Superhero?

Having astounded UK television audiences with his numerous series and specials including the controversial broadcast of Derren playing Russian Roulette on live television, SCI FI's original U.S. produced version of Mind Control will consist of 6 jaw-dropping 1-hour episodes that must be seen to be believed. Andrew O'Conner and Michael Vine serve as executive producers for Objective Productions.

By his own admission, Derren Brown has no paranormal ability; he is not a psychic or medium. Instead, he uses a mixture of suggestion, psychology, misdirection and showmanship to uncannily predict and control human behavior.

In the premiere episode of Mind Control, Derren demonstrates his astounding gift with a number of unsuspecting subjects.

In New Jersey's Palisades Mall, more than 300 shoppers simultaneously stop cold in their tracks and raise their right arms reacting to a seemingly innocuous shopping announcement made by Derren over the public address system.

While shopping in New York City, Derren uses blank white paper to purchase fish, groceries, and a 4,500 dollar platinum ring with ease.

By simply approaching random people on the street and asking for directions, Derren gets them to willingly hand over their car keys and wallets.

By asking a few innocuous questions, Derren is able to determine, within one dollar, how much several strangers on the street have in their wallets.

Derren meets three single women at a club and is able to sense and deliver the pick-up line that works for each one.

Objective Productions has rapidly become one of Britain's most influential independent production companies. Responsible for producing ground-breaking productions for a range of television broadcasters including Channel 4, The BBC, MTV, Five, E4, More 4 and ITV. Objective have also presented spectacular live theatre performances including psychological illusionist Derren Brown's Laurence Olivier Award-winning British theatre tours. The company is moving beyond its core expertise in comedy, entertainment and magic to now encompass factual, documentary and current affairs projects, all of which are produced with the same flair and commitment to excellence they bring to all of their output.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (http://www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.