Court TV's New Name Unveiled: truTV
New Name is Latest Step in Major Branding Initiative Targeting Highly
Coveted 'Real Engagers' Psychographic
Projects from Granada America, Original Productions, Bunim/Murray
Productions and Tiger Aspect USA in Development
Newly Re-branded Network Slated To Launch Jan. 1, 2008
ATLANTA, July 11 -- As part of an extensive branding
initiative that will also include a new look, new logo and expanded
line-up, Court TV is about to become truTV. This new name reflects the
network's popular line-up of series that offer first-person access to
exciting, real- life stories, according to the announcement today by Steve
Koonin, president of Turner Entertainment Networks, and Marc Juris, the
network's general manager. Through a dynamic original programming line-up
that has been providing the network with strong and consistent audience
growth, truTV will target a highly coveted psychographic known as "Real
Engagers." In addition, the network has put four new projects into
development in support of the new brand, including shows from Granada
Television, producer of Nanny 911; Original Productions, co-producer of
Deadliest Catch; Bunim/Murray Productions, creators of The Real World; and
Tiger Aspect USA, producer of Ms. Adventure. The complete re-branding will
launch Jan. 1, 2008.
"The success of the Turner Entertainment Networks can be attributed in
a big way to the fact that we have built strong brands that resonate with
viewers," said Koonin. "With this new name, truTV joins its sister networks
TNT, TBS and TCM in establishing itself a solid, identifiable brand, paving
the way for continued growth."
Developing the truTV network name is the latest step in a nearly
year-long process of rebranding the network. The process began with
extensive research into who the network's prime-time and late-night viewers
are and what kind of programming they desire. The compiled data showed that
the line-up attracts a dual-gender audience that loves programming with
real people in exciting real- life situations and a strong interest in
compelling stories and characters.
"Early in the rebranding process, we realized that the current network
name doesn't reflect the direction of our programming or our growing target
audience of Real Engagers," said Juris. "In truTV, we now have the ideal
name that fits both the programming and the target audience. The network
will be top of mind for Real Engagers seeking real-life action programming,
real-life emotion and access to places they can't normally go."
Each weekday morning, truTV will continue to feature a six-hour block
of the network's award-winning trial coverage, with continuing broadband
coverage online. Nielsen measurement will commence weekdays at 3 p.m. with
the new talk show STAR JONES. This one-hour show, which will air live from
Jones' studio, will feature the day's top stories and top guests from the
worlds of pop culture, entertainment, crime and justice.
In prime time, early fringe and late night, truTV will continue to
feature a line-up of already-popular signature series that target Real
Engagers, including such shows as SPEEDERS, FORENSIC FILES and HAUNTING
EVIDENCE. Upcoming series slated to join the line-up in support of the new
brand include projects like BOUNTY GIRLS, featuring four tough, smart,
beautiful and diverse female professionals on the hunt for some of Miami's
most dangerous fugitives; THE REAL HUSTLE, featuring a trio of con artists
going after unsuspecting marks; and MOST DARING, a gripping series that
focuses on life-or-death rescues.
The network is also in development on a number of unique, high-profile
series and specials from top-name producers. "Our new development projects
are the kind of compelling stories and people our audience of Real Engagers
is seeking," said Juris. "We're proud to be working with successful,
top-name producers in crafting series that will continue building on the
network's growing success."
Among the project in development are the following:
NEIGHBORS 911 (working title) - From Granada America and executive
producer Curt Northrup (Nanny 911) comes this new series in which former
Green Beret Myke Hawke goes into the homes of people whose feuding has
escalated into all-out war. He then uses video evidence to force them to
confront each other and resolve their differences.
SKI PATROL (working title) - This exciting, character-driven series from
Bunim/Murray Productions (The Real World) gets viewers up close and
personal with the men and women who work in some of the most extreme
environments in the country. They do everything from dynamiting
snowdrifts and performing daring out-of-bounds rescues to busting unruly
snowboarders looking to party on the slopes.
BLACK GOLD (working title) - Few jobs have higher stakes than those of
"wildcatters" in Texas, oil prospectors who race one another to tap into
the last remaining U.S. reserves. From Original Productions' Thom Beers,
executive producer of hit series Deadliest Catch, this show will follow
several of these wildcatters and their crew of roughnecks as they risk
their lives, limbs and hundreds of thousands of dollars setting up rigs in
an attempt to strike oil.
OUTLAW CHASERS (working title) - Randy Hicks and Lanny Dean are a renegade
pair of storm junkies who, armed with just a radio and some video cameras,
pursue twisters all around the Midwest in their customized pick-up truck.
Using incredibly dramatic present and past-tense footage from their most
exciting pursuits, this collection of specials from Tiger Aspect USA and
executive producer Lawrence Cumbo (Ms. Adventure) will tell their story
while following them in their quest to fulfill their dream: filming a
tornado from the inside.
Turner Broadcasting System, Inc., a Time Warner company, is a major
producer of news and entertainment product around the world and a leading
provider of programming for the cable industry.
SOURCE Turner Broadcasting System, Inc.