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[07/11/07 - 09:43 AM]
Court TV's New Name Unveiled: TruTV
This new name reflects "the network's popular line-up of series that offer first-person access to exciting, real-life stories," according to the announcement today by Steve Koonin, president of Turner Entertainment Networks, and Marc Juris, the network's general manager.

[via press release from Court TV]

Court TV's New Name Unveiled: truTV

New Name is Latest Step in Major Branding Initiative Targeting Highly Coveted 'Real Engagers' Psychographic

Projects from Granada America, Original Productions, Bunim/Murray Productions and Tiger Aspect USA in Development

Newly Re-branded Network Slated To Launch Jan. 1, 2008

ATLANTA, July 11 -- As part of an extensive branding initiative that will also include a new look, new logo and expanded line-up, Court TV is about to become truTV. This new name reflects the network's popular line-up of series that offer first-person access to exciting, real- life stories, according to the announcement today by Steve Koonin, president of Turner Entertainment Networks, and Marc Juris, the network's general manager. Through a dynamic original programming line-up that has been providing the network with strong and consistent audience growth, truTV will target a highly coveted psychographic known as "Real Engagers." In addition, the network has put four new projects into development in support of the new brand, including shows from Granada Television, producer of Nanny 911; Original Productions, co-producer of Deadliest Catch; Bunim/Murray Productions, creators of The Real World; and Tiger Aspect USA, producer of Ms. Adventure. The complete re-branding will launch Jan. 1, 2008.

"The success of the Turner Entertainment Networks can be attributed in a big way to the fact that we have built strong brands that resonate with viewers," said Koonin. "With this new name, truTV joins its sister networks TNT, TBS and TCM in establishing itself a solid, identifiable brand, paving the way for continued growth."

Developing the truTV network name is the latest step in a nearly year-long process of rebranding the network. The process began with extensive research into who the network's prime-time and late-night viewers are and what kind of programming they desire. The compiled data showed that the line-up attracts a dual-gender audience that loves programming with real people in exciting real- life situations and a strong interest in compelling stories and characters.

"Early in the rebranding process, we realized that the current network name doesn't reflect the direction of our programming or our growing target audience of Real Engagers," said Juris. "In truTV, we now have the ideal name that fits both the programming and the target audience. The network will be top of mind for Real Engagers seeking real-life action programming, real-life emotion and access to places they can't normally go."

Each weekday morning, truTV will continue to feature a six-hour block of the network's award-winning trial coverage, with continuing broadband coverage online. Nielsen measurement will commence weekdays at 3 p.m. with the new talk show STAR JONES. This one-hour show, which will air live from Jones' studio, will feature the day's top stories and top guests from the worlds of pop culture, entertainment, crime and justice.

In prime time, early fringe and late night, truTV will continue to feature a line-up of already-popular signature series that target Real Engagers, including such shows as SPEEDERS, FORENSIC FILES and HAUNTING EVIDENCE. Upcoming series slated to join the line-up in support of the new brand include projects like BOUNTY GIRLS, featuring four tough, smart, beautiful and diverse female professionals on the hunt for some of Miami's most dangerous fugitives; THE REAL HUSTLE, featuring a trio of con artists going after unsuspecting marks; and MOST DARING, a gripping series that focuses on life-or-death rescues.

The network is also in development on a number of unique, high-profile series and specials from top-name producers. "Our new development projects are the kind of compelling stories and people our audience of Real Engagers is seeking," said Juris. "We're proud to be working with successful, top-name producers in crafting series that will continue building on the network's growing success."

Among the project in development are the following:

NEIGHBORS 911 (working title) - From Granada America and executive producer Curt Northrup (Nanny 911) comes this new series in which former Green Beret Myke Hawke goes into the homes of people whose feuding has escalated into all-out war. He then uses video evidence to force them to confront each other and resolve their differences.

SKI PATROL (working title) - This exciting, character-driven series from Bunim/Murray Productions (The Real World) gets viewers up close and personal with the men and women who work in some of the most extreme environments in the country. They do everything from dynamiting snowdrifts and performing daring out-of-bounds rescues to busting unruly snowboarders looking to party on the slopes.

BLACK GOLD (working title) - Few jobs have higher stakes than those of "wildcatters" in Texas, oil prospectors who race one another to tap into the last remaining U.S. reserves. From Original Productions' Thom Beers, executive producer of hit series Deadliest Catch, this show will follow several of these wildcatters and their crew of roughnecks as they risk their lives, limbs and hundreds of thousands of dollars setting up rigs in an attempt to strike oil.

OUTLAW CHASERS (working title) - Randy Hicks and Lanny Dean are a renegade pair of storm junkies who, armed with just a radio and some video cameras, pursue twisters all around the Midwest in their customized pick-up truck. Using incredibly dramatic present and past-tense footage from their most exciting pursuits, this collection of specials from Tiger Aspect USA and executive producer Lawrence Cumbo (Ms. Adventure) will tell their story while following them in their quest to fulfill their dream: filming a tornado from the inside.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the cable industry.

SOURCE Turner Broadcasting System, Inc.
http://www.tnt.tv/





  [july 2007]  
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· NANNY 911 (CMT)
· REAL WORLD, THE (MTV)











[08/21/14 - 10:45 AM]
Maria Bello, Olympia Dukakis and Joan Jett Star in "Big Driver" - Original Movie Based on Short Story by Stephen King - Premieres October 18 on Lifetime(R)
The film tells the story of a young novelist hell-bent on revenge after falling victim to a brutal crime.

[08/21/14 - 10:42 AM]
Go Under the Covers with Discovery Fit & Health for Sextember, A Month-Long Exploration of Sex in America
Every weeknight at 10:00/9:00c beginning September 1, the network will encore provocative programming from Discovery's complete library of content.

[08/21/14 - 10:41 AM]
"Tim & Eric's Bedtime Stories" Premieres Thursday, September 18th at 12:15 a.m. (ET/PT) on Adult Swim
Each episode offers a unique tale: dark, horrifying, perverse, insane... hilarious - featuring a wide array of comedic and dramatic guest stars.

[08/21/14 - 10:12 AM]
"Rebuilding the World Trade Center" - Marcus Robinson's Poignant Film Chronicles 8 Years of Construction; Premieres Thursday, September 11, at 6 p.m. on History
The two-hour special - eight years in the making, from laying of the first foundation to triumphantly topping the gleaming new 104-story One World Trade Center with its spire - focuses on the construction workers who performed the Herculean task.

[08/21/14 - 10:02 AM]
Spike TV Announces More Leading Characters for "Tut" Event Series
Nonso Anozie, Sibylla Deen, Kylie Bunbury, Alexander Siddig, Peter Gadiot and Iddo Goldberg are among the latest to join the project.

[08/21/14 - 09:02 AM]
TNT Lands Rights to Lionsgate's Hunger Games and Divergent Franchises
The Hunger Games is slated to air on TNT for the first time in winter 2015, and the network will add the second installment, The Hunger Games: Catching Fire, in winter 2016.

[08/21/14 - 09:01 AM]
Star Lineup Set for the MDA Show of Strength Telethon This Labor Day Weekend
Aloe Blacc, Alyssa Milano, Brad Paisley, Bret Michaels, Fall Out Boy, Jason Derulo, Josh Groban, LeAnn Rimes and Rascal Flatts are among those slated to appear.

[08/21/14 - 08:59 AM]
"A Good Job: Stories of the FDNY," A Film by Liz Garbus and Steve Buscemi, Explores the Demanding Lives of New York City Firefighters When It Debuts Sept. 8, Exclusively on HBO
Featuring first-hand accounts of veteran firefighters and former FDNY member Buscemi, the film reveals what it feels like to fight, and know, fire in New York.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:00 AM]
CMT Celebrates the End of Summer with Five Days of Special Programming Beginning Thursday, August 28
Highlights include the network premiere of "Fear Factor" on Monday, September 1.

[08/21/14 - 07:04 AM]
FXX's 12-Day Marathon of "The Simpsons" Kicks off Today, August 21 at 10 AM ET/PT
Said run will conclude September 1 at 12 AM ET/PT, making it the longest-running marathon in television history.

[08/21/14 - 07:01 AM]
"CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, Will Be Broadcast Monday, Sept. 1
Jim Nantz hosts the annual offering, which highlights the network's five new fall series.

[08/21/14 - 06:45 AM]
Discovery Channel Tells the Story of 9/11 Elite Rescue Squad
Narrated by Al-Jazeera America's Tony Harris, "9/11 E-Men Heroes" airs on Discovery Channel on Thursday, September 11 at 8:00/7:00c.

[08/21/14 - 06:02 AM]
ABC's Reinvention of "The View" Includes a New Show Logo, State-of-the-Art Set and Studio
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