[07/19/07 - 09:26 AM]
AMC Announces Original Drama Series Mad Men to Launch on Itunes
A special 'making of' Mad Men documentary is available now as a free download on iTunes, and 12 Apple retail stores in cities that include New York, Chicago, San Francisco, and Los Angeles, are featuring the documentary in their Apple Theater areas.

[via press release from AMC]

AMC Announces Original Drama Series Mad Men to Launch on iTunes

Network Offers Cross-Platform Access To Highly Anticipated New Series From Emmy(R)-Award-Winning Executive Producer and Writer of 'The Sopranos(TM)' Matthew Weiner

NEW YORK, July 19 -- AMC today announced that the network's first original drama series, Mad Men, will be available on the iTunes Store beginning July 20th (http://www.itunes.com). All thirteen episodes, from AMC in association with Lionsgate, will be available for purchase and download the day after they air for $1.99 per episode or as a Season Pass for $24.99. The launch dovetails with the network premiere of the series, tonight, Thursday, July 19th at 10PM EST.

A special 'making of' Mad Men documentary is available now as a free download on iTunes, and 12 Apple retail stores in cities that include New York, Chicago, San Francisco, and Los Angeles, are featuring the documentary in their Apple Theater areas.

"Offering our content on iTunes gives consumers the unique ability to view Mad Men episodes when and where they want, providing the show with the ability to have a stronger voice to reach a wider audience," said Charlie Collier, EVP and General Manager of AMC. "We couldn't be more excited about Mad Men. This is an important series for AMC as it marks the first time the network is delving into the original drama series arena. Leading up to the premiere, Mad Men has already received industry wide critical acclaim. We are thrilled by the critics' response and are eagerly awaiting the premiere."

In the past, AMC has provided a vast array of content at amctv.com including exclusive celebrity interviews, movie polls, blogs and photos. As AMC premieres Mad Men, this latest initiative further deepens the network's commitment to extend the brand online, providing AMC a wider platform to promote the series, while ensuring the show is available to the broadest possible audience.

Created by the Emmy Award-winning executive producer and writer of "The Sopranos" Matthew Weiner, Mad Men is a provocative new primetime drama, set in 1960 New York, about the lives of the ruthlessly competitive men and women of Madison Avenue advertising. The series has already garnered great buzz and critical acclaim including Newsweek touting it as "must-see TV" and "out of this world." The New York Post called it, "the best new show of the summer" and People Magazine gave it "3 1/2 stars" & "the sophistication of a feature film." The Wall Street Journal states, "critics have been salivating for a look at Mad Men" and Entertainment Weekly declared it a "Top Ten of Entertainment Weekly's 50 Summer Shows." Mad Men depicts the social mores of this most innovative yet ruthless profession while taking an unflinching look at the ad men who shaped the hopes and dreams of Americans on a daily basis. The series revolves around the conflicted world of Don Draper, the biggest ad man (and ladies man) in the business, and his colleagues at the Sterling Cooper Advertising Agency. As Don makes the plays in the boardroom and the bedroom, he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. The series also depicts authentically the roles of men and women in this era while exploring the true human nature beneath the guise of 1960 traditional family values.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards, and three Golden Globe(R) nominations for its first original movie, "Broken Trail."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Lifeskool, sportskool, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.

SOURCE Rainbow Media Holdings LLC

  [july 2007]  


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