or


[07/19/07 - 01:41 PM]
CBS to Provide Exclusive Branded Content for the Healium (Tm) Waiting Room Network
Currently reaching 300,000 viewers monthly, The HealiumTM network is expected to have a national footprint reaching 3,000,000 viewers per month in 2008 when the service becomes available to medical clients serviced by Henry Schein, Inc., which serves more than 120,000 medical practices in the United States.

[via press release from CBS]

CBS TO PROVIDE EXCLUSIVE BRANDED CONTENT FOR THE HEALIUM (TM) WAITING ROOM NETWORK

The CBS Marketing Group today announced that it will provide original branded content to The HealiumTM Waiting Room Network - a brand new viewing channel created by AVTV that is offered in thousands of medical offices nationwide.

Currently reaching 300,000 viewers monthly, The HealiumTM network is expected to have a national footprint reaching 3,000,000 viewers per month in 2008 when the service becomes available to medical clients serviced by Henry Schein, Inc., which serves more than 120,000 medical practices in the United States.

"Since most patients become impatient waiting to be seen by their practitioner, this is a great way to transform the waiting room experience by offering them entertaining programming and informative stories from CBS," commented George Schweitzer, President of the CBS Marketing Group. "With this latest partnership, we continue to expand on our successful Outernet strategy - finding unique ways to reach a captive audience when they're out of their homes."

"The HealiumTM Waiting Room Network powered by CBS, capitalizes on several major trends in the marketplace: ever-increasing patient wait times, challenging economic times for medical practitioners, and the explosive growth of the digital narrowcasting industry," commented Yigal Marcus, President & Founder of AVTV Networks, Inc. "The network dramatically reduces the perceived patient wait time by providing highly appealing and demographically targeted CBS entertainment content, while giving physicians the unprecedented ability to market their practice using HealiumTM, their own personal television network. HealiumTM is part of how medicine will be practiced in the 21st century."

"The office visit experience begins well before the patient actually sees the doctor," said Michael Racioppi, President, Henry Schein Medical Group. "Medical practitioners and their staff strive to make that waiting time as pleasant as possible for their patients, and to provide patients with customized information on healthcare services offered by the practice. With this in mind, AVTV Networks has created the most versatile and entertaining option available to date, and we are proud to offer it exclusively to our medical customers as yet another value-added service designed to enhance their practices."

ABOUT CBS OUTERNET

CBS has been at the forefront of an innovative marketing campaign to attract viewers via the 'Outernet' - finding new ways to reach audiences through exclusive partnerships that expose CBS to consumers outside their homes. By producing original content for American Airlines flights, thousands of supermarkets nationwide (in partnership with SignStorey), shopping malls, auto service centers and hair salons across the country, CBS has found new platforms for programming and promotion as well as unique ways for advertisers to engage with the Network. Current CBS 'Outernet' partners include: American Airlines/CBS Eye on American; Royal Caribbean/CBS Eye on Royal Caribbean; AutoNet TV/Rev It Up; Salon Channel Network; SignStorey; Starwood Hotels/SPG TV; Indoor Direct; Mall of America; On Spot Digital/Simon Malls and Ripple TV/CBS Outdoor, among others.

ABOUT AVTV NETWORKS

AVTV Networks, Inc. is a new media company founded in 2005 which deploys digital narrowcast entertainment networks. Their flagship network, HealiumTM, is a digital entertainment network being installed in medical waiting rooms throughout the US.

HealiumTM is viewed on large flat screen monitors mounted in the waiting rooms. The fully flexible and uniquely accessible network enables HealiumTM to deliver specifically chosen entertainment content most appropriate for each location. Based on detailed demographic profiles provided by each subscribing medical office, HealiumTM delivers the most appropriate content. In addition, the addressability of each location allows for the unprecedented targeting of commercial messages to highly captive audiences. Independent research has concluded that HealiumTM viewers wait for their physician for an average of 28 minutes and that the majority of those patients - over 60% - watch the HealiumTM network.

The content aired on the HealiumTM network is provided by CBS, America's Most-Watched broadcast network. In contrast to other waiting room networks, HealiumTM airs "feel-good" entertainment content from the CBS library of leading network shows, as well as segments from CBS classics, such as I Love Lucy and The Honeymooners. HealiumTM powered by CBS is truly Stress-Free TVTM.

AVTV Networks, Inc. has also entered into an exclusive strategic distribution relationship with Henry Schein, Inc. Henry Schein is the largest distributor of dental, medical, and veterinary products and services in the North American and European markets. In the US alone, Henry Schein's medical sales team of nearly 600 people service over 120,000 medical offices.

ABOUT HENRY SCHEIN, INC.

Henry Schein, Inc. (Nasdaq:HSIC), a Fortune 500� company, is the largest distributor of healthcare products and services to office-based practitioners in the combined North American and European markets. The Company is recognized for its excellent customer service and highly competitive prices. Henry Schein's four business groups - Dental, Medical, International and Technology - serve more than 500,000 customers worldwide, including dental practices and laboratories, physician practices and veterinary clinics, as well as government and other institutions. The Company operates through a centralized and automated distribution network, which provides customers in more than 200 countries with a comprehensive selection of more than 70,000 national and Henry Schein private-brand products in stock, as well as over 100,000 additional products available to our customers as special order items.

Henry Schein also offers a wide range of innovative value-added practice solutions for healthcare professionals, such as ArubA�, the Company's electronic catalog and ordering system. Its leading practice-management software solutions have been installed in more than 50,000 practices, including DENTRIX� and Easy Dental� for dental practices, MicroMD� for physician practices, and AVImark� for animal health clinics.

Headquartered in Melville, N.Y., Henry Schein employs nearly 12,000 people and has operations in 19 countries. The Company's sales reached a record $5.15 billion in 2006. For more information, visit the Henry Schein Web site at http://www.henryschein.com/.





  [july 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.