or


[07/19/07 - 01:41 PM]
CBS to Provide Exclusive Branded Content for the Healium (Tm) Waiting Room Network
Currently reaching 300,000 viewers monthly, The HealiumTM network is expected to have a national footprint reaching 3,000,000 viewers per month in 2008 when the service becomes available to medical clients serviced by Henry Schein, Inc., which serves more than 120,000 medical practices in the United States.

[via press release from CBS]

CBS TO PROVIDE EXCLUSIVE BRANDED CONTENT FOR THE HEALIUM (TM) WAITING ROOM NETWORK

The CBS Marketing Group today announced that it will provide original branded content to The HealiumTM Waiting Room Network - a brand new viewing channel created by AVTV that is offered in thousands of medical offices nationwide.

Currently reaching 300,000 viewers monthly, The HealiumTM network is expected to have a national footprint reaching 3,000,000 viewers per month in 2008 when the service becomes available to medical clients serviced by Henry Schein, Inc., which serves more than 120,000 medical practices in the United States.

"Since most patients become impatient waiting to be seen by their practitioner, this is a great way to transform the waiting room experience by offering them entertaining programming and informative stories from CBS," commented George Schweitzer, President of the CBS Marketing Group. "With this latest partnership, we continue to expand on our successful Outernet strategy - finding unique ways to reach a captive audience when they're out of their homes."

"The HealiumTM Waiting Room Network powered by CBS, capitalizes on several major trends in the marketplace: ever-increasing patient wait times, challenging economic times for medical practitioners, and the explosive growth of the digital narrowcasting industry," commented Yigal Marcus, President & Founder of AVTV Networks, Inc. "The network dramatically reduces the perceived patient wait time by providing highly appealing and demographically targeted CBS entertainment content, while giving physicians the unprecedented ability to market their practice using HealiumTM, their own personal television network. HealiumTM is part of how medicine will be practiced in the 21st century."

"The office visit experience begins well before the patient actually sees the doctor," said Michael Racioppi, President, Henry Schein Medical Group. "Medical practitioners and their staff strive to make that waiting time as pleasant as possible for their patients, and to provide patients with customized information on healthcare services offered by the practice. With this in mind, AVTV Networks has created the most versatile and entertaining option available to date, and we are proud to offer it exclusively to our medical customers as yet another value-added service designed to enhance their practices."

ABOUT CBS OUTERNET

CBS has been at the forefront of an innovative marketing campaign to attract viewers via the 'Outernet' - finding new ways to reach audiences through exclusive partnerships that expose CBS to consumers outside their homes. By producing original content for American Airlines flights, thousands of supermarkets nationwide (in partnership with SignStorey), shopping malls, auto service centers and hair salons across the country, CBS has found new platforms for programming and promotion as well as unique ways for advertisers to engage with the Network. Current CBS 'Outernet' partners include: American Airlines/CBS Eye on American; Royal Caribbean/CBS Eye on Royal Caribbean; AutoNet TV/Rev It Up; Salon Channel Network; SignStorey; Starwood Hotels/SPG TV; Indoor Direct; Mall of America; On Spot Digital/Simon Malls and Ripple TV/CBS Outdoor, among others.

ABOUT AVTV NETWORKS

AVTV Networks, Inc. is a new media company founded in 2005 which deploys digital narrowcast entertainment networks. Their flagship network, HealiumTM, is a digital entertainment network being installed in medical waiting rooms throughout the US.

HealiumTM is viewed on large flat screen monitors mounted in the waiting rooms. The fully flexible and uniquely accessible network enables HealiumTM to deliver specifically chosen entertainment content most appropriate for each location. Based on detailed demographic profiles provided by each subscribing medical office, HealiumTM delivers the most appropriate content. In addition, the addressability of each location allows for the unprecedented targeting of commercial messages to highly captive audiences. Independent research has concluded that HealiumTM viewers wait for their physician for an average of 28 minutes and that the majority of those patients - over 60% - watch the HealiumTM network.

The content aired on the HealiumTM network is provided by CBS, America's Most-Watched broadcast network. In contrast to other waiting room networks, HealiumTM airs "feel-good" entertainment content from the CBS library of leading network shows, as well as segments from CBS classics, such as I Love Lucy and The Honeymooners. HealiumTM powered by CBS is truly Stress-Free TVTM.

AVTV Networks, Inc. has also entered into an exclusive strategic distribution relationship with Henry Schein, Inc. Henry Schein is the largest distributor of dental, medical, and veterinary products and services in the North American and European markets. In the US alone, Henry Schein's medical sales team of nearly 600 people service over 120,000 medical offices.

ABOUT HENRY SCHEIN, INC.

Henry Schein, Inc. (Nasdaq:HSIC), a Fortune 500� company, is the largest distributor of healthcare products and services to office-based practitioners in the combined North American and European markets. The Company is recognized for its excellent customer service and highly competitive prices. Henry Schein's four business groups - Dental, Medical, International and Technology - serve more than 500,000 customers worldwide, including dental practices and laboratories, physician practices and veterinary clinics, as well as government and other institutions. The Company operates through a centralized and automated distribution network, which provides customers in more than 200 countries with a comprehensive selection of more than 70,000 national and Henry Schein private-brand products in stock, as well as over 100,000 additional products available to our customers as special order items.

Henry Schein also offers a wide range of innovative value-added practice solutions for healthcare professionals, such as ArubA�, the Company's electronic catalog and ordering system. Its leading practice-management software solutions have been installed in more than 50,000 practices, including DENTRIX� and Easy Dental� for dental practices, MicroMD� for physician practices, and AVImark� for animal health clinics.

Headquartered in Melville, N.Y., Henry Schein employs nearly 12,000 people and has operations in 19 countries. The Company's sales reached a record $5.15 billion in 2006. For more information, visit the Henry Schein Web site at http://www.henryschein.com/.





  [july 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.