APPLE ANNOUNCES HIT TELEVISION PROGRAMMING NOW AVAILABLE ON THE iTUNES STORE IN THE UK

The Walt Disney Company's ABC Studios & Disney Channel, MTV, Nickelodeon & Paramount Comedy Offer Wide Range of Programmes in ITUNES

Apple(r) today announced that hit television programming from ABC Studios, Disney Channel, MTV, Nickelodeon and Paramount Comedy is now available for �1.89 an episode from the iTunes(r) Store in the UK (http://www.apple.com/uk/itunes/). iTunes customers can choose from a wide range of popular primetime programming including the Emmy Award-winning series "Lost," "Desperate Housewives," "Grey's Anatomy," "Ugly Betty" and locally-produced UK series such as MTV's "Barrio 19," Nickelodeon's "Genie in the House" and Paramount Comedy's "Comedy Blue." The iTunes Store in the UK currently offers 28 television programs for purchase and download which can be viewed on a PC or Mac(r), fifth generation iPod(r) or on a widescreen TV with Apple TV(tm).

"We're thrilled to bring TV programming to the iTunes Store in the UK," said Eddy Cue, Apple's vice president of iTunes. "We've got 28 shows and expect to continue to add more great programming."

The complete list of television programming on the iTunes Store in the UK includes:

* Disney's ABC Studios' dramas and comedy-dramas "Lost," "Desperate Housewives," "Grey's Anatomy," "Ugly Betty," "Commander in Chief" and "Night Stalker"

* Disney Channel's renowned children's programming, including "American Dragon: Jake Long," "Kim Possible," "That's So Raven," "The Suite Life of Zack and Cody" and Playhouse Disney titles "Handy Manny," "Little Einsteins" and "Mickey Mouse Clubhouse"

* MTV's reality favourites "Pimp My Ride," "Barrio 19," "Bam's Unholy Union," "Laguna Beach" and "My Sweet Sixteen"

* Nickelodeon children's programming "Avatar: The Legend of Aang," "Drake and Josh," "Dora the Explorer," "Genie in the House" and "SpongeBob SquarePants"

* Paramount Comedy hits "South Park," "Comedy Blue," "Jongleurs Unleashed: Part I," "That '70s Show" and "The World Stands Up"

With Apple's legendary ease of use, pioneering features such as Cover Flow, integrated podcasting support, iMix playlist sharing, seamless integration with iPod and iPhone(tm)* and the ability to turn previously purchased songs into completed albums at reduced prices, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.

Pricing & Availability

iTunes 7 for Mac and Windows includes the iTunes Store and is available as a free download from www.apple.com/uk/itunes/. Purchase and download of songs and videos from the iTunes Store requires a valid credit card from a financial institution in the country of purchase. Television shows are available in the US and UK only, and video availability varies by country. Television shows are

�1.89 per episode in the UK. TV shows from the iTunes Store are downloaded in near-DVD quality at a resolution of 640x480 (up to 480, depending on the aspect ratio) and can be viewed on a computer, fifth generation iPod or widescreen TV with Apple TV.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

The iPhone will be available in Europe in late 2007

Note to Editors:

For additional information visit Apple's PR website (http://www.apple.com/uk/pr/). Image files of Apple products and key executives are available for download at http://www.apple.com/uk/pr

For information on any Apple product, or details of their nearest Apple Authorised Reseller, customers should consult Apple's U.K. web site (http://www.apple.com/uk). Customers in the U.K. can buy direct from Apple through the Apple Store (http://www.apple.com/ukstore or 0800 039 1010).

(c) 2007 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPod, Apple TV and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.