NBC UNIVERSAL TELEVISION CONTENT NOW AVAILABLE ON AMAZON UNBOX

Hit TV Series Including The Office, Heroes, and 30 Rock, As Well as All New Fall NBC Series Available on Amazon.com's New Digital Download Service

SEATTLE, Wash. and ENGLEWOOD CLIFFS, N.J. � Sept. 4, 2007 � Amazon.com (NASDAQ: AMZN) and NBC Universal today announced that a wealth of quality TV content from NBC Universal is now available on Amazon Unbox (http://unbox.amazon.com), Amazon.com's digital video download service. Amazon Unbox and NBC Universal are offering customers a variety of content packages, including up to 30 percent off when purchasing full seasons of their favorite TV series.

Popular NBC shows now available on Amazon Unbox include the Emmy� Award-winning series The Office, the critically acclaimed drama Heroes, and Emmy�-nominated comedy 30 Rock. Beginning on September 10, Amazon Unbox customers can download for free � in advance of their network premieres � the pilot episodes of NBC's new shows Bionic Woman, Chuck, Journeyman and Life. New episodes will be available on Amazon Unbox the day after they air on TV.

Amazon Unbox has offered movies from Universal Pictures, Rogue Pictures and Focus Features since September 2006. Offerings include new releases such as Smokin' Aces and Hot Fuzz; classics such as Psycho and National Lampoon's Animal House; and later this year Knocked Up and Evan Almighty.

"With the addition of NBC Universal TV content to Amazon Unbox, fans now have the ultimate convenience for enjoying their favorite shows whenever or wherever they want," said Jean-Briac Perrette, President, NBC Universal Digital Distribution. "This further expands our longstanding relationship to bring a robust content offering to the marketplace in a variety of ways that will benefit the consumer and, at the same time, protects our content."

"We are excited to bring NBC Universal shows like the award-winning The Office, 30 Rock and Battlestar Galactica to our Amazon Unbox customers," said Bill Carr, Amazon.com Vice President for Digital Music and Video. "Our customers can now enjoy their favorite NBC Universal shows either on their personal computer or on their TV through the Amazon Unbox on TiVo service."

NBC Universal's networks include USA Network, SCI FI Channel, Bravo, Telemundo, mun2, NBC Sports, and NBC News. Examples of shows now available on Amazon Unbox from these networks include USA Network's Emmy�- and Golden Globe� Award-winning Monk, SCI FI Channel's Emmy-nominated Battlestar Galactica, Bravo's Emmy�-nominated Top Chef, Telemundo's El Cuerpo De Deseo, and mun2's popular The Chicas Project. Additional shows and episodes from NBC Universal's networks will be added to Amazon Unbox regularly.

These NBC Universal shows are part of a growing selection on Amazon Unbox that includes over 10,000 television shows, movies and other video content for rent or purchase. With the fall television season about to start, customers can now catch up or stay current with their favorite NBC Universal shows by watching them on their PC, on portable video players, or on their TV through the Amazon Unbox on TiVo service. Shows are available to purchase the day after they air on TV and complete seasons may be purchased as soon as the season concludes.

About Amazon.com

Amazon.com, Inc., (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. Amazon and its affiliates operate websites including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries and affiliates, unless the context indicates otherwise.

Amazon Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

About NBC Universal Digital Distribution

NBC Universal Digital Distribution, a division of NBC Universal, drives the company's development of digital content and distribution in the areas of digital business development and sales, digital platforms and wireless products. NBC Universal Digital Distribution manages product strategy and development for NBCU's content efforts by deploying it across multiple digital platforms including mobile, Internet portals, wireless carriers, emerging digital companies and nontraditional customers. In addition, NBCU Digital Distribution spearheads the company's development of industry leading technologies such as interactive television, on demand, electronic sell-through and IPTV. NBCU Digital Distribution also directs and manages the company's cable investments including A&E, The History Channel, History Channel International, The Biography Channel and the Sundance Channel.