or


[09/05/07 - 09:12 AM]
CBS Creates First of Its Kind Ad You Can Taste for the Fall Preview Issue of Rolling Stone Magazine
The network's "Cane" campaign will feature a "dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol."

[via press release from CBS]

CBS CREATES FIRST OF ITS KIND AD YOU CAN TASTE FOR THE FALL PREVIEW ISSUE OF ROLLING STONE MAGAZINE

INNOVATIVE "WORD OF MOUTH" PRINT ADVERTISEMENT GIVES AUDIENCES FIRST TASTE OF NEW CBS DRAMA "CANE"

CBS today announced that it has created a first of its kind print advertisement for a television series that tastes like a non-alcoholic lime Mojito. The inventive ad, which promotes the fictional Duque Rum brand featured in the highly touted new series "Cane," starring Jimmy Smits, Hector Elizondo, Nestor Carbonell and Rita Moreno, will appear in the fall entertainment preview edition of Rolling Stone, hitting newsstands Sept. 7. Setting a new standard for innovative marketing and brand differentiation, the multi-sensory campaign will directly reach Rolling Stone readers and offer them a unique opportunity to experience "Cane."

The concept for the print ad was developed by the CBS Marketing Group and Initiative, the media, marketing and digital advertising agency for the Network that created a slick promotion showcasing the Duque Rum brand alongside a tamper-proof taste packet developed by First Flavor. The insert includes a thin, tamper evident pouch with a non alcoholic lime mojito-flavored dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol.

The two page advertisement promotes the season premiere of Cane while driving consumers to a website http://www.luciaduquerum.com/, created exclusively to promote the series. The site will also offer visitors a unique opportunity to enter a search for "The Duque Rum Girl," who will be cast in an upcoming episode of "Cane."

"What better way to launch a new series like this then design a one-of-a-kind print ad you can taste!" said George Schweitzer, President, CBS Marketing Group. "We are always looking to stretch the boundaries of traditional advertising by finding creative ways to market our primetime series. We're confident that this latest concept will not only appeal to Rolling Stone readers, but engage them to get a true taste of Cane," he added.

"Rolling Stone has always provided a creative environment for marketers to conduct innovative, never-been-done-before advertising initiatives that break new ground and generate buzz. We are thrilled to be partnering with CBS on this and expect the results to be exceptional," said Ray Chelstowski, Publisher of Rolling Stone magazine.

"We are extremely pleased with the early success of our Peel 'n Taste� flavor strip technology and its ability to enable consumers to taste the flavor of a wide range of products - in this case - a rum mojito," said Jay Minkoff, President and CEO of First Flavor. "CBS is at the forefront of multi-sensory marketing and, with this first-ever media campaign, is pioneering new ways for companies to interact with their customers. Here, the network has given Rolling Stone readers a reason to pause and make a sensory connection to 'Cane.' This is just the first in a series of innovative, taste-driven campaigns we will be launching this fall, and we are very excited about the response our Peel 'n Taste� flavor strips are already receiving from national marketers."

CANE stars Emmy and Golden Globe Award winner Jimmy Smits ("The West Wing") in an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida.

About First Flavor

First Flavor, Inc. is the creator of the Peel 'n Taste� marketing system, a groundbreaking, proprietary technology that enables consumers to taste the flavor of a product using a cost-effective and compact dissolving edible strip packaged in a thin tamper evident pouch. The Peel 'n Taste� program can be used in magazines and direct mail, or in-store at shelf, with displays or on product to drive sales and foster brand differentiation. First Flavor works with both global and emerging companies interested in using the sense of taste to design innovative marketing campaigns. First Flavor, based in Bala Cynwyd, PA, has partnered with David Michael & Co. to develop a sophisticated taste-matching technology that replicates the flavor of a wide range of products in its Peel 'n Taste� strips. For more information, please visit http://www.firstflavor.com/ or call (610) 785-1325.





  [september 2007]  
S
M
T
W
T
F
S
      


· CANE (CBS)
· WEST WING, THE (NBC)





[08/21/17 - 01:05 PM]
Netflix Renews "Friends from College" for a Second Season
With interwoven and oftentimes complicated relationships with one another, "Friends from College" is a comedic exploration of old friendships, former romantic entanglements and balancing adult life with nostalgia for the past.

[08/21/17 - 12:40 PM]
ESPN Films' 30 for 30 Series Continues with "Year of the Scab" on September 12
On Tuesday, September 12, ESPN Films' award-winning "30 for 30" documentary series will continue with a feature-length film on the group of men who replaced the Washington Redskins team during the 1987 NFL players strike.

[08/21/17 - 11:44 AM]
TV One's "Rickey Smiley for Real" Garners Second Consecutive Week of Growth Among Women 18-49 and 25-54
TV One further spins the numbers for Tuesday, August 15.

[08/21/17 - 10:38 AM]
CBS News to Broadcast President Trump's Primetime Address Tonight
Anthony Mason will anchor the coverage beginning at 9:00/8:00c.

[08/21/17 - 10:12 AM]
Pro Football Hall of Famer Eric Dickerson Joins FOX Sports
"We couldn't be more excited to add Eric's voice to our programming slate," said Whit Albohm.

[08/21/17 - 09:33 AM]
VH1 Greenlights "RuPaul's Drag Race All Stars" for a Third Season and Brings Back the Emmy(R)-Nominated "Untucked" Aftershow for the Regular Series
"The world is calling out to see more of these beautiful queens and I am going to give them every bit of it they can handle," said executive producer and host RuPaul.

[08/21/17 - 09:29 AM]
More Southern Home Renos on the Way as HGTV Renews "Flip or Flop Atlanta" for Second Season
HGTV has picked up 14 episodes of the series for a sophomore season.

[08/21/17 - 09:06 AM]
TLC and Investigation Discovery Partner to Present "Chandra Levy: An American Murder Mysyery"
The three-hour special event premieres Monday, September 4 at 8:00/7:00c on TLC.

[08/21/17 - 08:26 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
The Eye wins the night among total viewers as well as adults 18-49.

[08/21/17 - 08:12 AM]
Oxygen Media Searches for Answers in a New Six-Part Event Series "The Disappearance of Maura Murray" Beginning Saturday, September 30 at 9PM ET/PT
Oxygen Media dives head first into the unnerving suspicion and conspiracies surrounding one of the most prominent cold cases of the social media age.

[08/21/17 - 08:05 AM]
Video: Teaser for the Netflix Original Series "Marvel's The Punisher"
After exacting revenge on those responsible for the death of his wife and children, Frank Castle (Jon Bernthal) uncovers a conspiracy that runs far deeper than New York's criminal underworld.

[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 11:18 PM]
Development Update: Friday, August 18
Updates include: D.J. Nash sells projects to ABC, CBS; Kevin Falls brings "The Unrequited" to NBC; and Steven Lilien, Bryan Wynbrandt set up "God Friended Me" at CBS.

[08/18/17 - 12:05 PM]
Walkers Are Invading AMC for "The Walking Dead" Multi-Weekend Marathon Event Beginning Sunday, August 20 at 9:00 A.M. ET/PT
Plus: look for "The Walking Dead: Season 8 Preview Special" on Sunday, September 10.