or


[09/05/07 - 09:12 AM]
CBS Creates First of Its Kind Ad You Can Taste for the Fall Preview Issue of Rolling Stone Magazine
The network's "Cane" campaign will feature a "dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol."

[via press release from CBS]

CBS CREATES FIRST OF ITS KIND AD YOU CAN TASTE FOR THE FALL PREVIEW ISSUE OF ROLLING STONE MAGAZINE

INNOVATIVE "WORD OF MOUTH" PRINT ADVERTISEMENT GIVES AUDIENCES FIRST TASTE OF NEW CBS DRAMA "CANE"

CBS today announced that it has created a first of its kind print advertisement for a television series that tastes like a non-alcoholic lime Mojito. The inventive ad, which promotes the fictional Duque Rum brand featured in the highly touted new series "Cane," starring Jimmy Smits, Hector Elizondo, Nestor Carbonell and Rita Moreno, will appear in the fall entertainment preview edition of Rolling Stone, hitting newsstands Sept. 7. Setting a new standard for innovative marketing and brand differentiation, the multi-sensory campaign will directly reach Rolling Stone readers and offer them a unique opportunity to experience "Cane."

The concept for the print ad was developed by the CBS Marketing Group and Initiative, the media, marketing and digital advertising agency for the Network that created a slick promotion showcasing the Duque Rum brand alongside a tamper-proof taste packet developed by First Flavor. The insert includes a thin, tamper evident pouch with a non alcoholic lime mojito-flavored dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol.

The two page advertisement promotes the season premiere of Cane while driving consumers to a website http://www.luciaduquerum.com/, created exclusively to promote the series. The site will also offer visitors a unique opportunity to enter a search for "The Duque Rum Girl," who will be cast in an upcoming episode of "Cane."

"What better way to launch a new series like this then design a one-of-a-kind print ad you can taste!" said George Schweitzer, President, CBS Marketing Group. "We are always looking to stretch the boundaries of traditional advertising by finding creative ways to market our primetime series. We're confident that this latest concept will not only appeal to Rolling Stone readers, but engage them to get a true taste of Cane," he added.

"Rolling Stone has always provided a creative environment for marketers to conduct innovative, never-been-done-before advertising initiatives that break new ground and generate buzz. We are thrilled to be partnering with CBS on this and expect the results to be exceptional," said Ray Chelstowski, Publisher of Rolling Stone magazine.

"We are extremely pleased with the early success of our Peel 'n Taste� flavor strip technology and its ability to enable consumers to taste the flavor of a wide range of products - in this case - a rum mojito," said Jay Minkoff, President and CEO of First Flavor. "CBS is at the forefront of multi-sensory marketing and, with this first-ever media campaign, is pioneering new ways for companies to interact with their customers. Here, the network has given Rolling Stone readers a reason to pause and make a sensory connection to 'Cane.' This is just the first in a series of innovative, taste-driven campaigns we will be launching this fall, and we are very excited about the response our Peel 'n Taste� flavor strips are already receiving from national marketers."

CANE stars Emmy and Golden Globe Award winner Jimmy Smits ("The West Wing") in an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida.

About First Flavor

First Flavor, Inc. is the creator of the Peel 'n Taste� marketing system, a groundbreaking, proprietary technology that enables consumers to taste the flavor of a product using a cost-effective and compact dissolving edible strip packaged in a thin tamper evident pouch. The Peel 'n Taste� program can be used in magazines and direct mail, or in-store at shelf, with displays or on product to drive sales and foster brand differentiation. First Flavor works with both global and emerging companies interested in using the sense of taste to design innovative marketing campaigns. First Flavor, based in Bala Cynwyd, PA, has partnered with David Michael & Co. to develop a sophisticated taste-matching technology that replicates the flavor of a wide range of products in its Peel 'n Taste� strips. For more information, please visit http://www.firstflavor.com/ or call (610) 785-1325.





  [september 2007]  
S
M
T
W
T
F
S
      


· CANE (CBS)
· WEST WING, THE (NBC)





[12/17/17 - 08:12 AM]
Saturday's Broadcast Ratings: FOX, NBC Top Demos; CBS Leads Viewers
"Dateline Saturday Night Mystery" and "UFC on FOX" lead the night among adults 18-49.

[12/16/17 - 08:26 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges NBC in both total viewers and adults 18-49.

[12/15/17 - 12:44 PM]
Final Season of Netflix Original Series "Love" to Premiere March 9, 2018
"I am really excited about the third season of 'Love.' I think it is our sweetest, funniest season and ends our story in a beautiful way," said series co-creator and executive producer Judd Apatow.

[12/15/17 - 12:21 PM]
TLC's Beloved Series "Say Yes to the Dress" Returns for Its Sixteenth Season, Airing on Saturday Nights Beginning January 6 at 8/7c!
The Saturday night celebration will culminate in a new, two-hour special event featuring TLC's "Four Weddings," airing at 9:00/8:00c.

[12/15/17 - 12:18 PM]
USA Locks February 27 10/9c Premiere Date for "Unsolved: The Murders of Tupac and The Notorious B.I.G."
The anthology series chronicles the dual police investigations of Greg Kading (Josh Duhamel) and Russell Poole (Jimmi Simpson) into the controversial murders of Tupac Shakur (Marcc Rose) and The Notorious B.I.G. (Wavyy Jonez).

[12/15/17 - 10:57 AM]
Performers and Co-Host Announced for "FOX's New Year's Eve with Steve Harvey: Live from Times Square," Airing Sunday, Dec. 31 on FOX!
The celebration will air live from iconic Times Square in New York with an epic countdown to 2018, featuring views of the Times Square Ball as it drops to ring in the New Year.

[12/15/17 - 10:54 AM]
"Titans" Releases First Image of Hawk & Dove
The Hawk and Dove suits were designed by renowned costume designer Laura Jean Shannon.

[12/15/17 - 09:03 AM]
Video: Showtime(R) Releases New Drama "The Chi" for Early Sampling
The pay channel is releasing the pilot today, ahead of its on-air debut Sunday, January 7 at 10:00/9:00c.

[12/15/17 - 09:02 AM]
ABC Sets "Once Upon a Time" Premiere Date Following Winter Break
Following tonight's fall finale, look for new episodes beginning Friday, March 2.

[12/15/17 - 08:35 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Keep Demo Crown
The Peacock tops the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/17 - 07:12 AM]
Go Behind the Scenes of Sean "Diddy" Combs' Bad Boy Entertainment on the Two-Hour Special "Apple Music's Can't Stop Won't Stop: A Bad Boy Story," Thursday, December 28, on FOX
Originally released on iTunes earlier this year, the film explores the passion and personalities behind Bad Boy Entertainment.

[12/15/17 - 06:30 AM]
CBS Announces "Elton John: I'm Still Standing - A Grammy(R) Salute" Concert
The special will be broadcast later in 2018 on the CBS Television Network.

[12/15/17 - 05:36 AM]
"Roseanne" Returns to ABC with All-New Episodes in a Special Hour-Long Premiere, Tuesday, March 27
"Roseanne" will air in its regular time slot, 8:00-8:30 p.m., beginning Tuesday, April 3, followed by "The Middle," which will move to 8:30 p.m.

[12/14/17 - 01:11 PM]
Warner Bros. and DC Entertainment Announce "DC in D.C."
Events will take place Friday, January 12, and Saturday, January 13, at the Newseum, and will culminate with the world premiere screening of the upcoming DC series "Black Lightning."

[12/14/17 - 12:57 PM]
Nat Geo WILD Celebrates the Pol-Idays with "The 12 Days of Dr. Pol" Marathon
The marathon continues through the new season, which premieres Saturday, January 6 at 9:00/8:00c.