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[09/05/07 - 09:12 AM]
CBS Creates First of Its Kind Ad You Can Taste for the Fall Preview Issue of Rolling Stone Magazine
The network's "Cane" campaign will feature a "dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol."

[via press release from CBS]

CBS CREATES FIRST OF ITS KIND AD YOU CAN TASTE FOR THE FALL PREVIEW ISSUE OF ROLLING STONE MAGAZINE

INNOVATIVE "WORD OF MOUTH" PRINT ADVERTISEMENT GIVES AUDIENCES FIRST TASTE OF NEW CBS DRAMA "CANE"

CBS today announced that it has created a first of its kind print advertisement for a television series that tastes like a non-alcoholic lime Mojito. The inventive ad, which promotes the fictional Duque Rum brand featured in the highly touted new series "Cane," starring Jimmy Smits, Hector Elizondo, Nestor Carbonell and Rita Moreno, will appear in the fall entertainment preview edition of Rolling Stone, hitting newsstands Sept. 7. Setting a new standard for innovative marketing and brand differentiation, the multi-sensory campaign will directly reach Rolling Stone readers and offer them a unique opportunity to experience "Cane."

The concept for the print ad was developed by the CBS Marketing Group and Initiative, the media, marketing and digital advertising agency for the Network that created a slick promotion showcasing the Duque Rum brand alongside a tamper-proof taste packet developed by First Flavor. The insert includes a thin, tamper evident pouch with a non alcoholic lime mojito-flavored dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol.

The two page advertisement promotes the season premiere of Cane while driving consumers to a website http://www.luciaduquerum.com/, created exclusively to promote the series. The site will also offer visitors a unique opportunity to enter a search for "The Duque Rum Girl," who will be cast in an upcoming episode of "Cane."

"What better way to launch a new series like this then design a one-of-a-kind print ad you can taste!" said George Schweitzer, President, CBS Marketing Group. "We are always looking to stretch the boundaries of traditional advertising by finding creative ways to market our primetime series. We're confident that this latest concept will not only appeal to Rolling Stone readers, but engage them to get a true taste of Cane," he added.

"Rolling Stone has always provided a creative environment for marketers to conduct innovative, never-been-done-before advertising initiatives that break new ground and generate buzz. We are thrilled to be partnering with CBS on this and expect the results to be exceptional," said Ray Chelstowski, Publisher of Rolling Stone magazine.

"We are extremely pleased with the early success of our Peel 'n Taste� flavor strip technology and its ability to enable consumers to taste the flavor of a wide range of products - in this case - a rum mojito," said Jay Minkoff, President and CEO of First Flavor. "CBS is at the forefront of multi-sensory marketing and, with this first-ever media campaign, is pioneering new ways for companies to interact with their customers. Here, the network has given Rolling Stone readers a reason to pause and make a sensory connection to 'Cane.' This is just the first in a series of innovative, taste-driven campaigns we will be launching this fall, and we are very excited about the response our Peel 'n Taste� flavor strips are already receiving from national marketers."

CANE stars Emmy and Golden Globe Award winner Jimmy Smits ("The West Wing") in an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida.

About First Flavor

First Flavor, Inc. is the creator of the Peel 'n Taste� marketing system, a groundbreaking, proprietary technology that enables consumers to taste the flavor of a product using a cost-effective and compact dissolving edible strip packaged in a thin tamper evident pouch. The Peel 'n Taste� program can be used in magazines and direct mail, or in-store at shelf, with displays or on product to drive sales and foster brand differentiation. First Flavor works with both global and emerging companies interested in using the sense of taste to design innovative marketing campaigns. First Flavor, based in Bala Cynwyd, PA, has partnered with David Michael & Co. to develop a sophisticated taste-matching technology that replicates the flavor of a wide range of products in its Peel 'n Taste� strips. For more information, please visit http://www.firstflavor.com/ or call (610) 785-1325.





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· CANE (CBS)
· WEST WING, THE (NBC)





[07/17/18 - 03:10 PM]
"New York's Funniest" Comedy Winner Julian McCullough to Host "Shark Week's" Live Late-Night Talk Show "Shark After Dark" with Appearances by "Bob the Shark"
Each night, McCullough will be joined by celebrity guests and shark experts alike to look back at some of the most fintastic highlights.

[07/17/18 - 10:01 AM]
Science Channel to Air "Robot Wars" - Robot Fighting Series Premieres August 8
The series aired for nine seasons from 1998-2004 before returning to BBC2 in 2016.

[07/17/18 - 10:00 AM]
OWN Expands the Network's Podcast Slate with "Oprah's Master Class"
A sneak preview of the podcast featuring actor and producer Dwayne Johnson is available today, July 17.

[07/17/18 - 09:51 AM]
Paramount Network Presents "I Am Paul Walker," Premiering Saturday, August 11
Walker's family opens up for the first time to share untold stories and never-before-seen family footage in the film.

[07/17/18 - 09:13 AM]
Adult Swim Festival Adds Mastodon, Neko Case, Flying Lotus, T-PAIN, and More
11 new musical headliners will be joining hip-hop powerhouse Run The Jewels for the first annual Adult Swim Festival in Downtown Los Angeles, October 6-7.

[07/17/18 - 09:04 AM]
Netflix Announces First Slate of Series and Films Based on the Stories of Mark Millar
"Jupiter's Legacy" and "American Jesus" are both on tap as TV series adaptations.

[07/17/18 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/18 - 07:29 AM]
Vanilla Ice Is Back on DIY Network with a New Season of "The Vanilla Ice Project" Premiering Aug. 11
The fresh 10 episodes star Vanilla Ice and his team of "construction ninjas" as they transform a derelict 1970s house into an ultra-modern, state-of-the-art home with over-the-top amenities.

[07/17/18 - 07:01 AM]
Nickelodeon and Paramount Players to Bring "Rugrats" Back for the Next Generation of Kids with an All-New TV Series and Feature Film
Original creators Arlene Klasky, Gábor Csupó and Paul Germain will return to the TV series as executive producers.

[07/17/18 - 06:30 AM]
The "61st Annual Grammy Awards(R)" Returns to Los Angeles Sunday, Feb. 10, 2019, Live from the Staples Center on CBS
Nominations will be announced in all 84 categories on Wednesday, December 5.

[07/16/18 - 02:30 PM]
Paramount Network's "Yellowstone" Notches Series High Ratings
Paramount Network further spins the numbers for Wednesday, July 11.

[07/16/18 - 02:09 PM]
A Statement from Showtime Networks on "Who Is America?"
"Baron Cohen did not present himself as a disabled veteran, and viewers nationwide who watched the premiere on Sunday can now attest to that," said the pay channel.

[07/16/18 - 12:43 PM]
Zoey Deutch, Lucy Boynton, Laura Dreyfuss, Rahne Jones Join Ryan Murphy's "The Politician"
Murphy will serve as writer, showrunner and executive producer.

[07/16/18 - 12:30 PM]
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Chloe Kim, Adam Rippon, Nick Foles, Jennifer Garner, Jon Stewart, Chadwick Boseman and Allison Janney are among this year's attendees.

[07/16/18 - 11:31 AM]
Nick Cannon to Host "Teen Choice 2018"
Airing live from the Forum in Los Angeles, CA, on Sunday, August 12 on FOX, the choicest, star-studded, two-hour event will celebrate this year's top teen icons in television, music, film, sports, comedy and digital.