[10/10/07 - 04:14 PM]
CBS Interactive Launches Original Web-Based Series "How to Survive a Horror Movie: All the Skills to Dodge the Kills"
On Tuesdays, Wednesdays and Thursdays now through October 25, two new episodes of HOW TO SURVIVE A HORROR MOVIE will stream online (a total of 6 episodes per week for three weeks..."666").

[via press release from CBS]


Eighteen Short-Form Webisodes Based on the Horror Survival Guide to Stream on the Website www.DodgetheKills.com, CBS.com and through the CBS Audience Network

LOS ANGELES, Oct. 10-Now playing, the never-before-seen mock-training films, HOW TO SURVIVE A HORROR MOVIE: ALL THE SKILLS TO DODGE THE KILLS, a CBS Interactive original Web series, streaming for free on http://www.dodgethekills.com/, http://www.cbs.com/ and through the CBS Audience Network.

The "horrifically" campy webisodes, each two minutes in length, are based on the recently published book HOW TO SURVIVE A HORROR MOVIE: ALL THE SKILLS TO DODGE THE KILLS by Seth Grahame-Smith, and feature survival techniques such as "Seven Things to Never, Ever, Ever Put in a Child's Room," "How to Tell if You Have Been Dead Since the Beginning of the Movie," "How to Defeat a Killer Doll," "How to Tell if Your House is Haunted" and "How to Survive a Night of Babysitting." CBS Interactive and Quirk Books partnered to create the Web series which was written/directed by Grahame-Smith and produced/directed by David Katzenberg ("Rock Star: INXS," "Survivor: Panama").

"CBS Interactive strives to create original, online content that is innovative, entertaining, and widely distributed," said Jonathan Barzilay, Senior Vice President and General Manager, Entertainment, CBS Interactive. "The creative team behind this series has put a fresh spin on horror movies that is distinctive, irreverent, and certain to be shared around the Web."

On Tuesdays, Wednesdays and Thursdays now through October 25, two new episodes of HOW TO SURVIVE A HORROR MOVIE will stream online (a total of 6 episodes per week for three weeks..."666"). The webisodes follow a framework reminiscent of 1950's training films, with a shooting style similar to modern horror films. The interactive website will also feature director's video commentary, a director's blog and behind-the-scenes photos.

HOW TO SURVIVE A HORROR MOVIE follows the success of other original Web- based content from CBS Interactive, including the critically acclaimed and fan-favorite series "Clark and Michael" starring Michael Cera ("Superbad," "Arrested Development") and Clark Duke ("Greek"), the irreverent financial webshow "Wallstrip," and popular companion programming such as "Elimination Station" for the Emmy Award-winning series "The Amazing Race," and "InTurn" for the CBS Daytime drama "As the World Turns."

Aiming to have some of the most widely distributed professional and fan-generated content on the Web, the CBS Audience Network syndicates full-length episodes of CBS content as well as clips, original programming and short-form content from "EyeLab," while providing an all-embracing opportunity for users to incorporate CBS clips into their profiles, websites, blogs, widgets, wikis and community pages. The CBS Audience Network is made up of online partners such as AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh, 29 owned television, 144 radio and up to 183 affiliated station websites, as well as social application partners including Automattic, Brightcove, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial. All CBS content on the CBS Audience Network is advertiser supported and free to the consumer. All content is available domestically with select clips and full-length sports programming distributed worldwide.

CBS Interactive is responsible for overseeing all CBS owned consumer digital properties, in addition to exploring opportunities in the new media sector, including streaming of network programming, live shows produced exclusively for the Internet, podcasts and mob-isodes of CBS shows, among other features.

  [october 2007]  


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