or


[10/24/07 - 01:33 PM]
NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

[via press release from NBC]

NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS

First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent

BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."

"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."

User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.

"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.





  [october 2007]  
S
M
T
W
T
F
S
 


· OFFICE, THE (NBC)





[11/28/25 - 02:01 AM]
Video: "Are You Sure?!" Season 2 - Teaser Trailer - Disney+
Jimin and Jung Kook are back for another unforgettable trip.

[11/27/25 - 04:01 PM]
Paramount and UFC Announce Debut Event on Paramount+: UFC 324: Saturday, January 24 - T-Mobile Arena in Las Vegas
On Saturday, January 24, fans can watch UFC 324, the first of 13 marquee numbered events scheduled in 2026-all included with a Paramount+ subscription, at no additional cost, live from T-Mobile Arena in Las Vegas.

[11/27/25 - 08:01 AM]
Video: "Pro Bono" - Official Trailer - Netflix
When a respected judge's world falls apart overnight, he joins a top law firm's pro bono team - where hope and purpose wait in humble, unexpected places.

[11/27/25 - 07:01 AM]
Video: "A Time For Bravery" - Official Trailer - Netflix
A psychoanalyst on community service aids an agent shattered by infidelity; together, they will confront danger and discover second chances.

[11/27/25 - 04:01 AM]
Paramount+ Introduces the "Canada Shore" Cast as Series Debut Set for January 22, 2026
Produced by Insight Productions and filmed last summer on the shores of Kelowna, British Columbia, the series brings together ten bold and unapologetic Canadian singles for a whirlwind season of romance, friendships, and full-throttle fun.

[11/26/25 - 08:01 PM]
Video: "Raat Akeli Hai - The Bansal Murders" - Official Teaser - Netflix
When members of the Bansal family are found murdered, Inspector Jatil Yadav uncovers a trail of greed, betrayal and secrets tied to a deadly conspiracy.

[11/26/25 - 05:01 PM]
Get Ready to Swoon with Ahn Bo-hyun and Lee Joo-been's "Spring Fever" on Prime Video
The series will premiere on January 5, with two new episodes released weekly in over 240 countries and territories, exclusively on Prime Video.

[11/26/25 - 03:01 PM]
Animated Series "Love Through a Prism" Casts New Light on Romance Between Aristocrat and Exchange Student in London
In 1914 London, a young Japanese woman enrolls in a renowned art school, only to be surprised when rivalry with a talented classmate turns to romance.

[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.

[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.

[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.

[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.

[11/26/25 - 11:07 AM]
Flex Game! Anthony Edwards and Minnesota Timberwolves Host Devin Booker and Phoenix Suns on "Peacock NBA Monday," Dec. 8, on Peacock and NBCSN at 7:30 P.M. ET
The previously scheduled Sacramento-Indiana and San Antonio-New Orleans games will be available in their local markets.

[11/26/25 - 10:38 AM]
An Encore Presentation of "Everybody Loves Raymond: 30th Anniversary Reunion" Special to Air Friday, November 28th on CBS
The telecast will replace the previously announced repeats of "Fire Country."

[11/25/25 - 09:31 PM]
Video: A Confession Starts It All - Netflix Unveils Trailer for New Tamil Psychological Thriller "Stephen"
A psychiatrist digs into Stephen, a self-confessed killer's mind and begins doubting his guilt.