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[11/05/07 - 02:11 PM]
Do as I SaY...not as I Do! CBS Mobile Launches Its First Original Animated Program, "Danny Bonaduce: Life Coach"
The series will premiere on the mobile video services of major U.S. wireless carriers on Nov. 12, with additional episodes released every two weeks.
[via press release from CBS]

"DO AS I SAY...NOT AS I DO!" CBS MOBILE LAUNCHES ITS FIRST ORIGINAL ANIMATED PROGRAM, "DANNY BONADUCE: LIFE COACH"

Eight Fictitious Vignettes Feature Danny Bonaduce (And His Real Voice) Offering Life Lessons To Infamous Headline-Grabbing Celebrities

Series to Stream on CBS Mobile Video Partners as well as on CBS.com and Across the CBS Audience Network

LOS ANGELES, Nov. 5 - CBS Mobile today announced plans for its first original animated program - DANNY BONADUCE: LIFE COACH - which will premiere on the mobile video services of major U.S. wireless carriers on Nov. 12, with additional episodes released every two weeks. Voiced by Danny Bonaduce, the eight animated episodes, each three to five minutes in length, will also stream on http://www.cbs.com/ and through online partners across the CBS Audience Network.

Recognizing that many celebrities could be headed off the deep end, generating headlines for all the wrong reasons - jail, rehab and losing child custody - DANNY BONADUCE: LIFE COACH gives a rare insider look at today's top tabloid victims that might surprise some people. Each satirical vignette documents important life lessons given by Bonaduce to a Paris-Britney type, or any other public face in the news, and shows the results of his dubious counsel. The first episode, "Britney Explained," leaves people wondering whether she is truly out of control or simply following the keen strategy of DANNY BONADUCE: LIFE COACH. A man of many experiences, Danny's animated character relies on weight lifting, smoking, and his own tumultuous past and present, along with the advice from Catchphrase Cat, his trusted sidekick, to inadvertently lead these celebs astray.

Commenting on his new venture, Bonaduce said "Do as I say...not as I do!"

"We feel a strong social responsibility at CBS Mobile, especially for celebrities in need. So we thought, what better way to help than providing timely advice from Danny Bonaduce, a life management expert, on a most personal medium - the cell phone?" joked Cyriac Roeding, Executive VP CBS Mobile. "So there you have it. Whenever a celebrity has a problem, watch Danny's new episode a week or two after because we like to help in real-time."

"All kidding aside," added Roeding, "we're not joking about creating buzz worthy, up-to-date original content at CBS Mobile and CBS Interactive."

In addition to being a fun piece of content for people to watch on their phones and online, DANNY BONADUCE: LIFE COACH will also feature interactive and made-for-mobile elements creating a new and unique entertainment experience. Fans will be able to sign up for regular life coaching, receiving offbeat, comedic messages - directly from the "Life Coach" himself, about how to "get it together." Online audiences will be able to enjoy the Life Coach Widget where they will have the ability to share live video with others as well as interact through file sharing, texting, blogging, polling and comments.

The launch of DANNY BONADUCE: LIFE COACH follows launch of other CBS Mobile video original programming including "CBS Mobile Daily Delivery," merging the day's funniest stories and hottest entertainment updates, "This Week on CBS Mobile," a behind-the-scenes look at CBS shows, and "Hangin' With...," an insider's look at the Hollywood elite.

CBS Mobile will present DANNY BONADUCE: LIFE COACH on major U.S. carriers, including AT&T and Sprint.

In addition, CBS Mobile also programs the CBS Mobile Network a 24/7, 365-days-a- year-network, featuring simulcast and time-shifted offerings from popular shows on the CBS Television Network and CSTV. The CBS Mobile Network is presented on FLOTV, a mobile TV service of MediaFlo USA.

Aiming to be the most widely distributed professional content on the Web, the CBS Audience Network complements the best news, entertainment and sports content with original programming and short-form content and provides an all-embracing opportunity for users to incorporate CBS clips into their profiles, websites, blogs, widgets, wikis and community pages. The CBS Audience Network consists of online partners such as AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh and social application partners including Automattic, Brightcove, Clearspring, DAVE Networks, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial as well as websites from CBS's 29 owned television, 144 radio, and up to 183 affiliated stations. All CBS content on the CBS Audience Network is advertiser supported and free to the consumer. All content is available domestically with select clips and full-length sports programming distributed worldwide.

CBS Mobile and the CBS Audience Network are part of CBS Interactive, a division of the CBS Corporation. Other original programming from CBS Interactive include "Wallstrip," a daily webshow about business where stock culture meets pop culture that streams on both the CBS Audience Network and the CBS Mobile Network; "Clark and Michael," a critically acclaimed mockumentary starring Michael Cera ("Superbad," "Arrested Development") and Clark Duke ("Greek"), that was available through the CBS Audience Network; and "How To Survivor a Horror Movie," a "horrifically" campy web series that is currently available through the CBS Audience Network.





  [november 2007]  
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