ION to "Bring in the Drew Year with a Smile!"
Contest Celebrates Return of "The Drew Carey Show" on ION Television
WEST PALM BEACH, Fla. -- ION Media Networks, Inc. (AMEX:ION) today announced that it is celebrating the launch of The Drew Carey Show on ION Television with a "Bring in the Drew Year With a Smile" promotion, sponsored by Crest Whitestrips. The contest will be promoted beginning New Year's Eve, and will officially begin on January 1, 2008. Viewers will get to vote for their favorite smiles from members of The Drew Carey Show cast, and enter for a chance to win a trip for four anywhere in the US that will "make you smile."
To enter the contest, viewers will need to watch The Drew Carey Show on ION Television during the first few weeks of 2008, and vote for their favorite smile from Drew, Mimi or Lewis on ION's Web site (www.ionline.tv). The grand prize package includes roundtrip airfare, deluxe hotel accommodations and spending money.
ION Television is supporting the contest with on-air advertising including 30-second spots and animation overlays, as well as Web site drivers on www.ionline.tv, including a Drew Carey sub-page and even a virtual version of Drew's cubicle. The contest will be heavily promoted during a special "Drew Year's Eve" marathon of back-to-back shows, which will launch The Drew Carey Show from 7-11 pm (ET) on New Year's Eve. On New Year's Day, the series will join ION Television's primetime lineup, with episodes airing Mondays through Thursdays at 9 and 9:30 pm (ET).
About ION Media Networks
ION Media Networks, Inc. owns and operates the nation's largest broadcast television station group and ION Television, reaching over 94 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. ION Television currently features popular TV series and movies from the award-winning libraries of Warner Bros., Sony Pictures Television and CBS Television, among others. ION Media has also partnered with RHI Entertainment, which owns over 4,000 hours of acclaimed television content, to provide weekend primetime programming consisting of exclusive original programming and quality library titles. Utilizing its digital multicasting capability, the company has launched several digital TV brands, including qubo, a television and multimedia network for children formed in partnership with several leading media and entertainment companies, and ION Life, a television and multimedia network dedicated to health and wellness for consumers and families. For more information, visit www.ionmedia.tv.