or


[01/09/08 - 01:32 PM]
Bravo Announces Sponsors for "Make Me a Supermodel"
The roster of advertising partners includes Alltell Wireless, Mercedes-Benz and Garnier.

[via press release from Bravo]

BRAVO ANNOUNCES SPONSORS FOR "MAKE ME A SUPERMODEL"

Network Unveils Interactive Window Displays In Rockefeller Center To Promote Series

NEW YORK � January 9, 2007 � Bravo, the number one cable network among adults 1849 for program engagement, product placement recall and brand recall, has inked exclusive sponsorship deals with multiple advertisers for its newest competition series "Make Me A Supermodel," premiering on Thursday, January 10 at 10 PM ET/PT. These multi-platform sponsorship deals boast an impressive roster of advertising partners, including Alltell Wireless, Mercedes-Benz, and Garnier, providing a variety of brand exposure through exclusive in-show product integration as well as major on-air and online presence. The announcement was made by Susan Malfa, Vice President, Ad Sales, Bravo.

"Bravo's content reaches an influential and upscale audience, and our advertisers recognize that," said Malfa. "We are able to offer our sponsors fantastic 4D opportunities to reach an audience that influences purchase decisions."

Alltel Wireless will be the primary integrated sponsor for "Make Me A Supermodel," and will serve as the exclusive in-show wireless sponsor. In addition, they will sponsor the live voting for the series and an online game on the series website www.BravoTV.com. Mercedes-Benz will be featured as an on-air sponsor of the series, as well the official transportation vehicle for the series. Garnier will be an on-air sponsor, as well as the exclusive hair care partner used in the series. All three sponsors will be featured in on-air billboards, tagged tune-in spots, and series vignettes.

In addition to attracting an impressive lineup of high-end advertisers, Bravo has received accolades in the advertising world, ranking as the number one cable network among adults 18-49 for program engagement, product placement recall and brand recall in a recent IAG Research study.

Also, located on the premiere corner of 30 Rockefeller Center at the NBC Experience Store and marking a first for the network, Bravo has created two innovative interactive window displays to promote the series, which will exhibit high-tech digital features allowing fans to interact with both the models in the series, as well as the hosts, supermodels Niki Taylor and Tyson Beckford. One window display will feature the cast of the series, allowing fans to use their cell phones, dial a number and have their favorite model strut the catwalk. The other window will feature the hosts, giving fans the opportunity to interact with Taylor and Beckford as they mimic their actual movements. The interactive window displays will be featured January 7 through Wednesday, January 16.

In a first for Bravo, "Make Me A Supermodel," Taylor and Beckford allow viewers to vote each week to determine who stays to walk the catwalk and who goes home. Over a 12-week period, 14 beautiful and talented men and women will live together in a New York City loft and explore friendships, romance and naked ambition while undergoing a series of creative challenges designed to test their professional modeling potential, all while exploring what it takes to turn the exceptionally good-looking into the king or queen of the catwalk. The winner will receive a $100,000 prize, a modeling contract with New York Model Management, and will be featured in a fashion pictorial in GQ, the leading men's general-interest magazine published by Cond� Nast Publications.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [january 2008]  
S
M
T
W
T
F
S
  


· MAKE ME A SUPERMODEL (BRAVO)





[10/17/18 - 02:01 PM]
Warning: This May Make You Cry - "Orange Is the New Black" - The Final Season, 2019
Netflix revealed the news on social media this afternoon.

[10/17/18 - 02:00 PM]
Joshua Bassett Lands the Lead Role in "High School Musical: The Musical"
The series for Disney's upcoming direct-to-consumer streaming service will be filmed in Salt Lake City, Utah, in a single camera documentary style.

[10/17/18 - 12:30 PM]
ABC Gives a Full-Season Order to Hit New Comedy "Single Parents"
On average through its first three episodes, the ABC freshman comedy is drawing an audience of 5.6 million viewers and is delivering a 1.6/7 in Adults 18-49.

[10/17/18 - 10:32 AM]
"People Magazine: Sexiest Chef Alive" to Be Revealed in Primetime Special on Food Network
Host Jess Cagle gives viewers an up-close look at 10 rising culinary stars who are in the running for the title.

[10/17/18 - 10:14 AM]
Netflix Announces Multi-Generational Live Action Family Comedy Series "Family Reunion," Co-Starring Loretta Devine and Tia Mowry
In the Netflix original series, Mowry plays Cocoa McKellan, a free spirited mother from Seattle.

[10/17/18 - 09:30 AM]
Season Five of Disney Junior's Groundbreaking Animated Series "Doc McStuffins" Premieres Friday, Oct. 26, on Disney Channel
The new season will bring the series to a total of more than 150 episodes, shorts and specials.

[10/17/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Holds Off Demo Push by ABC Debuts
The Alphabet's premiere of "The Conners" leads all programs last night among adults 18-49.

[10/17/18 - 08:11 AM]
Reclaimed Materials Get New Life in DIY Network Series "Heritage Hunters"
San Francisco-based salvage expert Michael "Bug" Deakin and his team of craftsmen hunt for history-rich materials to repurpose into timeless pieces for clients' homes.

[10/17/18 - 07:32 AM]
Garth Brooks to Premiere His New Television Special, "Garth: Live at Notre Dame!" Dec. 2 on CBS
The special will capture Brooks while he performs the first live concert ever held at the legendary Notre Dame Stadium, at the University of Notre Dame in Notre Dame, Indiana, on Saturday, October 20.

[10/17/18 - 07:16 AM]
Investigation Discovery's Hit Series "People Magazine Investigates" Returns for a Thrilling Third Season
Returning Monday, November 5, the 15-episode season takes viewers to the epicenter of America's most compelling crimes.

[10/17/18 - 06:55 AM]
MTV to Honor Janet Jackson as 2018 "Global Icon" at "MTV EMAs" Airing Worldwide on November 4
Jackson will perform a medley of her greatest hits including her recent smash single, "Made for Now."

[10/17/18 - 06:32 AM]
Video: "Patriot Act with Hasan Minhaj" - Studio Spot - Netflix
In a never before seen sneak peek of the weekly topical show, Minhaj treated viewers via Instagram to a hint of the show's high tech, interactive set.

[10/17/18 - 06:17 AM]
"Elite" Has Been Renewed for Season 2!
The streaming service announced said pick-up via social media this morning.

[10/17/18 - 06:00 AM]
CBS to Premiere "The World's Best" Immediately Following CBS Sports Broadcast of "Super Bowl LIII"
James Corden hosts the series, with Drew Barrymore, RuPaul Charles and Faith Hill as the three American judges.

[10/17/18 - 12:46 AM]
MTV Studios and Facebook Watch Join Forces to Reimagine MTV's "The Real World" Around the World with Three All New Seasons
Drawing on Facebook's global platform, the new seasons will be native productions in Mexico, Thailand and the United States, respectively, to explore friendship, and the cultural and social environment in each.