BRAVO ANNOUNCES SPONSORS FOR "MAKE ME A SUPERMODEL"
Network Unveils Interactive Window Displays In Rockefeller Center To Promote Series
NEW YORK � January 9, 2007 � Bravo, the number one cable network among adults 1849 for program engagement, product placement recall and brand recall, has inked exclusive sponsorship deals with multiple advertisers for its newest competition series "Make Me A Supermodel," premiering on Thursday, January 10 at 10 PM ET/PT. These multi-platform sponsorship deals boast an impressive roster of advertising partners, including Alltell Wireless, Mercedes-Benz, and Garnier, providing a variety of brand exposure through exclusive in-show product integration as well as major on-air and online presence. The announcement was made by Susan Malfa, Vice President, Ad Sales, Bravo.
"Bravo's content reaches an influential and upscale audience, and our advertisers recognize that," said Malfa. "We are able to offer our sponsors fantastic 4D opportunities to reach an audience that influences purchase decisions."
Alltel Wireless will be the primary integrated sponsor for "Make Me A Supermodel," and will serve as the exclusive in-show wireless sponsor. In addition, they will sponsor the live voting for the series and an online game on the series website www.BravoTV.com. Mercedes-Benz will be featured as an on-air sponsor of the series, as well the official transportation vehicle for the series. Garnier will be an on-air sponsor, as well as the exclusive hair care partner used in the series. All three sponsors will be featured in on-air billboards, tagged tune-in spots, and series vignettes.
In addition to attracting an impressive lineup of high-end advertisers, Bravo has received accolades in the advertising world, ranking as the number one cable network among adults 18-49 for program engagement, product placement recall and brand recall in a recent IAG Research study.
Also, located on the premiere corner of 30 Rockefeller Center at the NBC Experience Store and marking a first for the network, Bravo has created two innovative interactive window displays to promote the series, which will exhibit high-tech digital features allowing fans to interact with both the models in the series, as well as the hosts, supermodels Niki Taylor and Tyson Beckford. One window display will feature the cast of the series, allowing fans to use their cell phones, dial a number and have their favorite model strut the catwalk. The other window will feature the hosts, giving fans the opportunity to interact with Taylor and Beckford as they mimic their actual movements. The interactive window displays will be featured January 7 through Wednesday, January 16.
In a first for Bravo, "Make Me A Supermodel," Taylor and Beckford allow viewers to vote each week to determine who stays to walk the catwalk and who goes home. Over a 12-week period, 14 beautiful and talented men and women will live together in a New York City loft and explore friendships, romance and naked ambition while undergoing a series of creative challenges designed to test their professional modeling potential, all while exploring what it takes to turn the exceptionally good-looking into the king or queen of the catwalk. The winner will receive a $100,000 prize, a modeling contract with New York Model Management, and will be featured in a fashion pictorial in GQ, the leading men's general-interest magazine published by Cond� Nast Publications.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.