or


[01/09/08 - 01:32 PM]
Bravo Announces Sponsors for "Make Me a Supermodel"
The roster of advertising partners includes Alltell Wireless, Mercedes-Benz and Garnier.

[via press release from Bravo]

BRAVO ANNOUNCES SPONSORS FOR "MAKE ME A SUPERMODEL"

Network Unveils Interactive Window Displays In Rockefeller Center To Promote Series

NEW YORK � January 9, 2007 � Bravo, the number one cable network among adults 1849 for program engagement, product placement recall and brand recall, has inked exclusive sponsorship deals with multiple advertisers for its newest competition series "Make Me A Supermodel," premiering on Thursday, January 10 at 10 PM ET/PT. These multi-platform sponsorship deals boast an impressive roster of advertising partners, including Alltell Wireless, Mercedes-Benz, and Garnier, providing a variety of brand exposure through exclusive in-show product integration as well as major on-air and online presence. The announcement was made by Susan Malfa, Vice President, Ad Sales, Bravo.

"Bravo's content reaches an influential and upscale audience, and our advertisers recognize that," said Malfa. "We are able to offer our sponsors fantastic 4D opportunities to reach an audience that influences purchase decisions."

Alltel Wireless will be the primary integrated sponsor for "Make Me A Supermodel," and will serve as the exclusive in-show wireless sponsor. In addition, they will sponsor the live voting for the series and an online game on the series website www.BravoTV.com. Mercedes-Benz will be featured as an on-air sponsor of the series, as well the official transportation vehicle for the series. Garnier will be an on-air sponsor, as well as the exclusive hair care partner used in the series. All three sponsors will be featured in on-air billboards, tagged tune-in spots, and series vignettes.

In addition to attracting an impressive lineup of high-end advertisers, Bravo has received accolades in the advertising world, ranking as the number one cable network among adults 18-49 for program engagement, product placement recall and brand recall in a recent IAG Research study.

Also, located on the premiere corner of 30 Rockefeller Center at the NBC Experience Store and marking a first for the network, Bravo has created two innovative interactive window displays to promote the series, which will exhibit high-tech digital features allowing fans to interact with both the models in the series, as well as the hosts, supermodels Niki Taylor and Tyson Beckford. One window display will feature the cast of the series, allowing fans to use their cell phones, dial a number and have their favorite model strut the catwalk. The other window will feature the hosts, giving fans the opportunity to interact with Taylor and Beckford as they mimic their actual movements. The interactive window displays will be featured January 7 through Wednesday, January 16.

In a first for Bravo, "Make Me A Supermodel," Taylor and Beckford allow viewers to vote each week to determine who stays to walk the catwalk and who goes home. Over a 12-week period, 14 beautiful and talented men and women will live together in a New York City loft and explore friendships, romance and naked ambition while undergoing a series of creative challenges designed to test their professional modeling potential, all while exploring what it takes to turn the exceptionally good-looking into the king or queen of the catwalk. The winner will receive a $100,000 prize, a modeling contract with New York Model Management, and will be featured in a fashion pictorial in GQ, the leading men's general-interest magazine published by Cond� Nast Publications.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [january 2008]  
S
M
T
W
T
F
S
  


· MAKE ME A SUPERMODEL (BRAVO)





[07/16/18 - 02:30 PM]
Paramount Network's "Yellowstone" Notches Series High Ratings
Paramount Network further spins the numbers for Wednesday, July 11.

[07/16/18 - 02:09 PM]
A Statement from Showtime Networks on "Who Is America?"
"Baron Cohen did not present himself as a disabled veteran, and viewers nationwide who watched the premiere on Sunday can now attest to that," said the pay channel.

[07/16/18 - 12:43 PM]
Zoey Deutch, Lucy Boynton, Laura Dreyfuss, Rahne Jones Join Ryan Murphy's "The Politician"
Murphy will serve as writer, showrunner and executive producer.

[07/16/18 - 12:30 PM]
Presenters and Attendees Announced for "The 2018 ESPYS Presented by Capital One," Hosted by Danica Patrick, July 18, on ABC
Chloe Kim, Adam Rippon, Nick Foles, Jennifer Garner, Jon Stewart, Chadwick Boseman and Allison Janney are among this year's attendees.

[07/16/18 - 11:31 AM]
Nick Cannon to Host "Teen Choice 2018"
Airing live from the Forum in Los Angeles, CA, on Sunday, August 12 on FOX, the choicest, star-studded, two-hour event will celebrate this year's top teen icons in television, music, film, sports, comedy and digital.

[07/16/18 - 10:44 AM]
ID Chronicles LAPD Homicide Detective Lindy Gligorijevic's Relentless Pursuit for Justice in All-New Series, "The Killer Closer"
The five-episode season premieres Friday, August 10 at 10:00/9:00c.

[07/16/18 - 10:31 AM]
Starz Releases Premiere Date and Official Key Art for New Original Series "Warriors of Liberty City," Set to Debut September 16th at 8:00 PM ET/PT
The series explores Liberty City, a crime-ridden neighborhood in Miami, Florida, that is arguably the NFL's largest, most successful football factory.

[07/16/18 - 10:11 AM]
Hulu Original "The First" Premieres Friday, Sept. 14
Sean Penn leads an ensemble cast in this near-future drama about a crew of astronauts attempting to become the first humans on Mars.

[07/16/18 - 09:31 AM]
Lifetime's Summer Escapes Wraps Up with All New Movies
Vivica A. Fox stars in two new movies and August brings all new thrills that are sure to keep the end of summer as hot as the beginning.

[07/16/18 - 09:17 AM]
"Diesel Brothers" Returns to Discovery Channel on July 30
Heavy D, Diesel Dave, and the Dieselsellerz crew are known worldwide for their crazy online videos and their incredible, over the top truck builds.

[07/16/18 - 08:29 AM]
Sunday's Broadcast Ratings: ABC Tops Viewers, Demos with Game Show Lineup
CBS takes a close second in both categories.

[07/16/18 - 08:24 AM]
Smithsonian Channel(TM) Explores Hallowed Shrines, Temples and Monuments Around the World in "Sacred Sites"
This summer, Smithsonian Channel brings back the series to explore even more enigmatic religious sites found around the world.

[07/16/18 - 07:45 AM]
HGTV's "Rustic Rehab" Premieres Thursday, Aug. 16, at 8 p.m. ET/PT
HGTV's newest series follows real estate and home renovation experts David and Chenoa Rivera as they snap up outdated cabins, vacation rentals and bungalows, turn them into charming retreats and sell them to families seeking small-town life.

[07/16/18 - 06:02 AM]
It's Official: "UnREAL" Moves to Hulu for Its Final Season
In a new deal between Hulu and A+E Studios, the fourth and final season of fan favorite drama series, "UnREAL," is now available to stream in its entirety on Hulu.

[07/15/18 - 08:12 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with FOX
The Alphabet tops both charts on a very modest evening.