or


[01/23/08 - 01:38 PM]
Bravo's New Pop Chart Takes the Temperature of America in Lifestyle Categories Including Fashion, Entertainment, Food and Design
"The establishment of Bravo's Pop Chart, underscores the network's position as the leading one-stop lifestyle resource for anything and everything on the minds of television viewers," said Bravo's Tony Cardinale.

[via press release from Bravo]

BRAVO'S NEW POP CHART TAKES THE TEMPERATURE OF AMERICA IN LIFESTYLE CATEGORIES INCLUDING FASHION, ENTERTAINMENT, FOOD AND DESIGN

First Quarterly Survey Names Marge Simpson TV's Best Housewife, Beating "Desperate" Competition

Marie Osmond Tops Martha Stewart and Julia Roberts As the Quintessential Female Homemaker and Bill Clinton Edges Out Brad Pitt As The Best Male "Housewife"

NEW YORK � January 22, 2008 � In the very first installment of Bravo's newly established Pop Chart, the network reveals that Americans have some strong opinions on the most important role in the family � being a housewife. This study, the first in a quarterly series produced by the Bravo Media Research Lab, was timed to coincide with the network's finale of the hit series, "The Real Housewives of Orange County," the series' reunion special airing on Jan. 29, and news of the latest addition to the successful franchise, "The Real Housewives of New York City" (set for a March premiere).

"The establishment of Bravo's Pop Chart, underscores the network's position as the leading one-stop lifestyle resource for anything and everything on the minds of television viewers," said Tony Cardinale, Vice President, Research, Bravo. "We will survey a cross sampling of Americans to test their opinions and see what resonates most with our audience in the categories of food, fashion, beauty, design and pop culture."

According to the survey, Americans are inspired by the very animated homemaking skills of Marge Simpson who, with 36% of the vote, handily beat out competition from Desperate Housewives' Lynette (20%), Bree (19%) and Gabrielle (15%), as their favorite housewife on television. But although they have their favorites, only 8% of Americans think that the current batch of television shows accurately portray the typical American housewife, with a whopping 41% saying that television "makes being a housewife seem better than it actually is." 51% of those polled also felt that the term housewife was misused.

When it comes to who would make the ultimate housewife among celebrity males, women seem to have a real soft spot for Brad Pitt. The Academy Award nominee's loving father image gave him top honors (25%) followed by Will Smith (22%) and Matthew Broderick (22%). But even though Brad won women's hearts, he didn't do as well with the boys' club. Men polled actually chose former President Bill Clinton as their leading house husband by a slim margin of 20% vs. 18%.

Marie Osmond, who passed out on "Dancing with the Stars," passed over her competitors in the category asking which celebrity classified as a housewife. The '70s variety star stood strong against screen siren Julia Roberts (26%) and domestic diva Martha Stewart (22%) with a whopping 35%. And who had the distinction of falling into the bottom three? Presidential hopeful Hillary Clinton (6%) followed by television magnate Oprah Winfrey (4%) and not surprisingly, tabloid darling Britney Spears (2%).

But don't despair Mrs. Clinton�with over 21% of the vote, America said that out of all political figures, male or female, they trust you most to run their household. Secretary of State Condoleezza Rice trailed with 14% and Barack Obama was third with 11% backing the presidential hopeful as the best person to run their domestic ship. Speaker of the House Nancy Pelosi tied with President George Bush with 9% of the vote. Republican hopefuls Fred Thompson and John McCain came in at 9% and 7% respectively, and Mike Huckabee and Mitt Romney tied at 6%. And if you're wondering who underperformed in the category � Vice President Dick Cheney, with 3% of the vote, narrowly beat Senator Larry Craig, who garnered only 1% of those surveyed.

The survey also touched on topics central to the theme of the "Real Housewives" brand: cosmetic surgery, May/December romances and finances. Only 3% of women polled admitted to having plastic surgery and an impressive 42% said they wouldn't have surgery in the next two years even if money were no object. For those willing to go under the knife, tummy tucks (18%) were the most popular procedure followed closely by a breast lift/augmentation (14%) and liposuction (13%). Among men, liposuction was most valued with 10% of the vote.

When asked about women who try to look hotter than their daughters, a majority of women polled (58%) felt "hair, makeup and dress should be age appropriate" and 36% said that "everyone should look the best they can." A bold 6% of women said "if you've got it, flaunt it." Of note, twice as many men (14%) agreed with the women about their flaunting choice. And should you date a younger man? Yes, is the response from nine out of ten (91%) women, who feel that it is just fine to embark on a May/December relationship.

Finally, when it comes to finances and how they impact family matters, the survey had some interesting results. Seems most Americans aren't worried about who gets what if their marriage hits the skids, with 92% of both married men and women declaring no regrets over the lack of a prenuptial agreement.

Bravo's Pop Chart is a quarterly survey of 1,000 persons 18+ in online households, who are representative of the U.S. individual population on age, gender, geographic division, income, household size, household designation, and market size.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.





  [january 2008]  
S
M
T
W
T
F
S
  


· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)





[10/14/18 - 04:30 PM]
The CW Network Launches #CWOpenToAll, Proclaiming the Network's Commitment to Representation and Inclusion
"We think this campaign really captures the spirit and mission of The CW and why our fans come to us," said Mark Pedowitz.

[10/14/18 - 04:04 PM]
"Breeders" Ordered to Series at FX - New Comedy Starring Martin Freeman and Daisy Haggard Takes a Modern Day Look at Parenthood
The 10-episode first season will premiere on FX in 2020.

[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 11:12 PM]
Development Update: Friday, October 12
Updates include: Netflix cancels "Marvel's Iron Fist" after two seasons; Danny Trejo to star in ABC's "Food & Familia"; and FOX extends "Lethal Weapon" by two episodes, with Damon Wayans.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 12:32 PM]
"Momentum Generation," Chronicling the Extraordinary Experiences of a Band of Youthful Surfers Who Transformed the Sport, Debuts Tuesday, Dec. 11 on HBO
HBO Sports takes a deep dive into the fascinating, constantly evolving world of surfing, exploring how a group of dedicated teenagers changed the sport and its culture in the 1990s.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 11:31 AM]
Sienna Miller, Seth MacFarlane, Simon McBurney and Annabelle Wallis Join the Cast of the New Showtime(R) Limited Series Based on "The Loudest Voice in the Room"
The series stars Academy Award(R) and Golden Globe winner Russell Crowe in the title role and Academy Award nominee Naomi Watts as Gretchen Carlson.

[10/12/18 - 10:28 AM]
The Games Begin in January as Dwayne Johnson, Simon Cowell and Ellen Degeneres Join NBC's Powerful Primetime Schedule
"The Titan Games," "America's Got Talent: The Champions" and "Ellen's Game of Games" will all kick off 2019 for the network.

[10/12/18 - 10:20 AM]
Tamara Taylor and J.C. Mackenzie to Lead the Cast of "October Faction"
Aurora Burghart, Gabriel Darku, Wendy Crewson, Megan Follows and Stephen McHattie will also star in the Netflix series.

[10/12/18 - 10:00 AM]
Tyra Banks Returns as Eve in the Freeform Original Film "Life-Size 2," Premiering Sunday, Dec. 2
Grace Manning (Francia Raisa) is the 20-something CEO of Marathon Toys, a huge toy company started by her mother that is most famous for manufacturing the iconic Eve doll.

[10/12/18 - 08:42 AM]
More Food, Fun, and Friendly Competition Are on the Menu on the New Season of "Guy's Ranch Kitchen"
The new season features Rocco DiSpirito, Duff Goldman, Eric Greenspan, Alex Guarnaschelli, Antonia Lofaso, Aaron May, Michael Mina, Marc Murphy, Damaris Phillips, Carl Ruiz, Aarti Sequeira, Michael Voltaggio, Justin Warner, and Jonathan Waxman.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.