or


[01/23/08 - 01:38 PM]
Bravo's New Pop Chart Takes the Temperature of America in Lifestyle Categories Including Fashion, Entertainment, Food and Design
"The establishment of Bravo's Pop Chart, underscores the network's position as the leading one-stop lifestyle resource for anything and everything on the minds of television viewers," said Bravo's Tony Cardinale.

[via press release from Bravo]

BRAVO'S NEW POP CHART TAKES THE TEMPERATURE OF AMERICA IN LIFESTYLE CATEGORIES INCLUDING FASHION, ENTERTAINMENT, FOOD AND DESIGN

First Quarterly Survey Names Marge Simpson TV's Best Housewife, Beating "Desperate" Competition

Marie Osmond Tops Martha Stewart and Julia Roberts As the Quintessential Female Homemaker and Bill Clinton Edges Out Brad Pitt As The Best Male "Housewife"

NEW YORK � January 22, 2008 � In the very first installment of Bravo's newly established Pop Chart, the network reveals that Americans have some strong opinions on the most important role in the family � being a housewife. This study, the first in a quarterly series produced by the Bravo Media Research Lab, was timed to coincide with the network's finale of the hit series, "The Real Housewives of Orange County," the series' reunion special airing on Jan. 29, and news of the latest addition to the successful franchise, "The Real Housewives of New York City" (set for a March premiere).

"The establishment of Bravo's Pop Chart, underscores the network's position as the leading one-stop lifestyle resource for anything and everything on the minds of television viewers," said Tony Cardinale, Vice President, Research, Bravo. "We will survey a cross sampling of Americans to test their opinions and see what resonates most with our audience in the categories of food, fashion, beauty, design and pop culture."

According to the survey, Americans are inspired by the very animated homemaking skills of Marge Simpson who, with 36% of the vote, handily beat out competition from Desperate Housewives' Lynette (20%), Bree (19%) and Gabrielle (15%), as their favorite housewife on television. But although they have their favorites, only 8% of Americans think that the current batch of television shows accurately portray the typical American housewife, with a whopping 41% saying that television "makes being a housewife seem better than it actually is." 51% of those polled also felt that the term housewife was misused.

When it comes to who would make the ultimate housewife among celebrity males, women seem to have a real soft spot for Brad Pitt. The Academy Award nominee's loving father image gave him top honors (25%) followed by Will Smith (22%) and Matthew Broderick (22%). But even though Brad won women's hearts, he didn't do as well with the boys' club. Men polled actually chose former President Bill Clinton as their leading house husband by a slim margin of 20% vs. 18%.

Marie Osmond, who passed out on "Dancing with the Stars," passed over her competitors in the category asking which celebrity classified as a housewife. The '70s variety star stood strong against screen siren Julia Roberts (26%) and domestic diva Martha Stewart (22%) with a whopping 35%. And who had the distinction of falling into the bottom three? Presidential hopeful Hillary Clinton (6%) followed by television magnate Oprah Winfrey (4%) and not surprisingly, tabloid darling Britney Spears (2%).

But don't despair Mrs. Clinton�with over 21% of the vote, America said that out of all political figures, male or female, they trust you most to run their household. Secretary of State Condoleezza Rice trailed with 14% and Barack Obama was third with 11% backing the presidential hopeful as the best person to run their domestic ship. Speaker of the House Nancy Pelosi tied with President George Bush with 9% of the vote. Republican hopefuls Fred Thompson and John McCain came in at 9% and 7% respectively, and Mike Huckabee and Mitt Romney tied at 6%. And if you're wondering who underperformed in the category � Vice President Dick Cheney, with 3% of the vote, narrowly beat Senator Larry Craig, who garnered only 1% of those surveyed.

The survey also touched on topics central to the theme of the "Real Housewives" brand: cosmetic surgery, May/December romances and finances. Only 3% of women polled admitted to having plastic surgery and an impressive 42% said they wouldn't have surgery in the next two years even if money were no object. For those willing to go under the knife, tummy tucks (18%) were the most popular procedure followed closely by a breast lift/augmentation (14%) and liposuction (13%). Among men, liposuction was most valued with 10% of the vote.

When asked about women who try to look hotter than their daughters, a majority of women polled (58%) felt "hair, makeup and dress should be age appropriate" and 36% said that "everyone should look the best they can." A bold 6% of women said "if you've got it, flaunt it." Of note, twice as many men (14%) agreed with the women about their flaunting choice. And should you date a younger man? Yes, is the response from nine out of ten (91%) women, who feel that it is just fine to embark on a May/December relationship.

Finally, when it comes to finances and how they impact family matters, the survey had some interesting results. Seems most Americans aren't worried about who gets what if their marriage hits the skids, with 92% of both married men and women declaring no regrets over the lack of a prenuptial agreement.

Bravo's Pop Chart is a quarterly survey of 1,000 persons 18+ in online households, who are representative of the U.S. individual population on age, gender, geographic division, income, household size, household designation, and market size.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.BravoTV.com.





  [january 2008]  
S
M
T
W
T
F
S
  


· REAL HOUSEWIVES OF NEW YORK CITY, THE (BRAVO)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)





[08/21/18 - 02:30 PM]
The CW's Epic Crossover Event - Dates Revealed!
"The Flash" (December 9), "Arrow" (December 10) and "Supergirl" (December 11) will participate in the three-night stunt.

[08/21/18 - 02:00 PM]
FOX Renews Interactive Music Game Show "Beat Shazam" for a Third Season
Jamie Foxx will return as host and executive producer, along with executive producers Mark Burnett, Jeff Apploff and Barry Poznick.

[08/21/18 - 01:05 PM]
Tiffany Haddish to Headline All-New Netflix Stand-Up Comedy Special Coming in 2019
Haddish will tape the special in early 2019 and it will premiere globally later in the year.

[08/21/18 - 12:47 PM]
HBO Gives Series Order to "Mrs. Fletcher"
Kathryn Hahn, Jackson White, Casey Wilson, Owen Teague and Jen Richards star in the project, based on the novel by Tom Perrotta.

[08/21/18 - 12:44 PM]
NBC Crafts a Second Season for Summer Alternative Hit "Making It"
"We're sew excited to be 'Making It' again," said Amy Poehler and Nick Offerman. "We promise season two will have you glued to your seat."

[08/21/18 - 12:16 PM]
Oxygen Media Unveils Audio Interview with One of America's Most Vicious Serial Killers in "Snapped: Notorious BTK Serial Killer"
The two-hour special, premiering on Sunday, September 2, will delve deep into the slayings of the innocent victims and a never before heard interview with Dennis Rader himself, as he recounts his crimes and childhood.

[08/21/18 - 11:03 AM]
HBO Sports(R) in Association with Uninterrupted Present "The Shop," Unscripted Series Debuting Tuesday, Aug. 28, Exclusively on HBO
Offering unfiltered conversation and debate with some of the biggest names in sport and entertainment, the show will air periodically throughout the year.

[08/21/18 - 10:46 AM]
"Norm Macdonald Has a Show"... and a Premiere Date! Series Debuts September 14 on Netflix
The premiere season of the talk series welcomes Drew Barrymore, David Spade, Judge Judy, David Letterman, Jane Fonda, Chevy Chase, M. Night Shyamalan, Michael Keaton, Billy Joe Shaver and Lorne Michaels.

[08/21/18 - 09:45 AM]
HGTV Orders a Second Season of "Hidden Potential" After Breakout Freshman Performance
The series, which attracted more than 13 million viewers during its freshman run, stars builder and designer Jasmine Roth as she enlivens generic suburban SoCal houses with creative floorplans, fun enhancements and personalized renovations

[08/21/18 - 09:33 AM]
Video: "The Comedy Lineup: Stand-up Special" - Official Trailer - Netflix
Check out JR De Guzman, Emma Willmann, Matteo Lane, Janelle James, Max Silvestri, Kate Willett, Josh Johnson and Aisling Bea beginning August 31.

[08/21/18 - 09:04 AM]
AMC Announces Le Carre Spy Thriller "The Little Drummer Girl" Premiering on November 19, 20 and 21 at 9:00 P.M. ET/PT
The six-part miniseries stars Alexander Skarsgård, Michael Shannon and Florence Pugh.

[08/21/18 - 08:14 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Bachelor in Paradise"
The Alphabet's summer entry leads the evening among adults 18-49.

[08/21/18 - 08:04 AM]
Video: "Hold the Dark" - Official Trailer - Netflix
A gripping psychological thriller unfolds in the treacherous Alaskan wilderness when a retired wolf expert is summoned to investigate a child's disappearance.

[08/21/18 - 08:04 AM]
Amazon Game Studios Announces "The Grand Tour Game"
New episodes will be added weekly during Season 3 of the show, capturing cars, locations, and surprises from each week's episode.

[08/21/18 - 08:03 AM]
Video: "Ingobernable: Season 2" - Official Trailer - Netflix
The Kate del Castillo-led drama returns September 14 on the streaming service.