MGM Launches 'Gladiators 2000' in Syndication at NATPE and Unveils New American Gladiators Broadband Super Site
LAS VEGAS, Jan. 28 -- On the heels of the ratings success
of MGM and Reveille's hit reality series "American Gladiators" on NBC,
Metro-Goldwyn-Mayer Studios Inc.'s (MGM) domestic television distribution
operation is bringing "Gladiators 2000," the kids competition series
starring a young Ryan Seacrest in off-network syndication.
"Gladiators 2000" is a half-hour series, which was shot in the 90's as
a companion to the original "American Gladiators." In the series, teens
compete in games that challenge their physical abilities as well as their
knowledge of nutrition, fitness and the human body.
In making the announcement today at NATPE, Jim Packer, Co-President,
MGM Worldwide Television stated: "The launch of the 'Gladiators 2000' is a
timely initiative, which fits perfectly in our multiplatform strategy for
the franchise. The series offers stations a unique alternative to weekend
(i.e. educational) programming and with the current success of the new NBC
version of Gladiators, it's a great fit. And we know audiences will be
"The Gladiators franchise is all about mind, body and spirit and
'Gladiators 2000' encourages kids to get out and get fit!" said 'American
Gladiators' Executive Producer and original series creator Johnny Ferraro.
"It took almost 8 years to get the first 'American Gladiators' on
television but only a few months to get 'Gladiators 2000' on the air
because of the tremendous popularity of the original series. It was a
natural fit to have the kids involved and have them play the games.
Bringing the show back for today's hard to reach audience is a wonderful
The launch of "Gladiators 2000" follows the studio's recent
announcement to take the American Gladiators franchise to a new level with
a multimedia promotional campaign, which features a cross-city tour and
cartoon series. "Gladiators 2000" offers a challenge to young contenders in
a series of specially designed events, which place equal emphasis on
self-esteem, education and competition. Each team is captained by two
American Gladiators who coach and teach the kids about science, food,
exercise and the human body. MGM is offering 39 episodes of the show at
Also this week at NATPE, MGM is rolling out the new American Gladiators
franchise broadband website http://www.americangladiators.com. The site,
which launches on Wednesday, January 30, is a multimedia homage to the
original "American Gladiators" series.
The site which was engineered by WhittmanHart, will feature an array of
exclusive original American Gladiators downloads including: free wallpaper
and screen savers, image galleries, new re-digitized video clips and behind
the scenes interviews with the original gladiators. In the coming weeks,
the site will also feature episode specials along with original casual
"It's exciting to synergize the studio's American Gladiators franchise
by launching americangladiators.com, an all encompassing broadband site
which will be the new touch point for fans and Gladiators enthusiasts
around the world," said David Rondan, Senior Vice President, Worldwide
Digital Media, MGM. "We will be reintroducing the original Gladiators to a
new generation of fans and give updates on where and what they are up to
today. Key featured segments that will be featured on the site in the weeks
to come include best hits, celebrity guest appearances and stunts performed
on the vintage show."
"We are excited to be working with MGM on this project," said John
Moshay, Executive Vice President, WhittmanHart Interactive. "We look
forward to making it the multimedia destination for the American Gladiators
MGM is giving a sneak peak at the exclusive footage that will be
available on the new broadband site. The link to the footage can be viewed
by visiting the MGM Mediaroom at http://www.mgm.mediaroom.com.
About WhittmanHart Interactive
Headquartered in Chicago, WhittmanHart is a full-service interactive
agency providing the most engaging, user-centric and value-driven
interactive marketing services. WhittmanHart draws on more than 20 years of
quality work and relationships with some of the world's top corporations to
deliver best-in-class solutions to all of its clients. For more information
About Metro-Goldwyn-Mayer Studios Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is
actively engaged in the worldwide production and distribution of motion
pictures, television programming, home video, interactive media, music and
licensed merchandise. The company owns the world's largest library of
modern films, comprising around 4,100 titles.
Operating units include Metro-Goldwyn-Mayer Studios Inc.,
Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., Ventanazul,
MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic Networks
LLC, MGM Distribution Co., MGM International Television Distribution Inc.,
Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM
Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In
addition, MGM has ownership interests in international TV channels reaching
nearly 120 countries. MGM ownership is as follows: Providence Equity
Partners (29%), TPG (21%), Sony Corporation of America (20%), Comcast
(20%), DLJ Merchant Banking Partners (7%) and Quadrangle Group (3%). For
more information, visit http://www.mgm.com.
SOURCE Metro-Goldwyn-Mayer Inc.