or


[02/14/08 - 11:00 AM]
NBC and MTV Announce Unique Partnership for Highly Anticipated Internet Series 'Quarterlife' to Run 22-Minute Sneak Peek on MTV Prior to NBC's Premiere
MTV will air 22 minutes from the premiere one-hour episode on Tuesday, February 26 at 4:30 p.m. PT/ET, following "TRL."

[via press release from NBC]

NBC AND MTV ANNOUNCE UNIQUE PARTNERSHIP FOR HIGHLY ANTICIPATED INTERNET SERIES 'QUARTERLIFE' TO RUN 22-MINUTE SNEAK PEEK ON MTV PRIOR TO NBC'S PREMIERE

'QUARTERLIFE' PREMIERES ON NBC FEBRUARY 26 AND AIRS IN ITS REGULAR TIMESLOT ON SUNDAYS (9-10 P.M. ET) BEGINNING MARCH 2

BURBANK - February 14, 2008 -- NBC has formed a unique deal with MTV to run a 22-minute sneak peek of the critically acclaimed Internet series "quarterlife" on the cable network on Tuesday, February 26 at 4:30 p.m. PT/ET, following MTV's 'TRL.' The original drama series from Marshall Herskovitz and Edward Zwick ("My So-Called Life," "thirtysomething" and "Blood Diamond") will premiere on NBC on Tuesday, February 26 (10-11 p.m. ET) and air on Sundays (9-10 p.m. ET) beginning March 2.

The announcements were made by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios and Tony DiSanto, Executive Vice President of Series Development & Programming for MTV.

MTV will air 22 minutes from the premiere one-hour episode. NBC will also supply MTV with promotional spots and snipes for inclusion in the preview.

Herskovitz and Zwick's relationship with MTV extends back to their earlier, critically hailed drama series "My So-Called Life," starring Claire Danes, which enjoyed renewed popularity and achieved cult status after its initial network run when it was re-broadcast on MTV in the mid-1990s.

"This innovative deal with MTV provides the perfect promotional platform and social cache for the kind of series that 'quarterlife' represents," said Silverman. "This is a mutually beneficial arrangement that gives viewers of both networks an opportunity to sample a show we feel they will clearly identify with. We know Marshall Herskovitz and Ed Zwick have had a successful history with MTV for 'My So Called Life,' so it makes sense for us to reach this audience for 'quarterlife.'"

"MTV is all about taking risks and reinvention -- revolutionizing the creative and programming models for content," said DiSanto. "This partnership with NBC is an exciting new step in synergistic programming across networks. MTV gets the first-time sneak peek of this new scripted series before anyone else on television, and NBC gets to tap into the powerful target audience that only the MTV brand can deliver."

"We're thrilled to have NBC's outstanding support and excited about Ben Silverman's plans to put 'quarterlife' in front of as many people as possible," said series co-creator Marshall Herskovitz. "We also couldn't be happier about working with MTV again - they were the network that resurrected 'My So-Called Life,' for which we will always be grateful. We're eager for MTV viewers to rally once again behind a very talented young cast and become addicted to 'quarterlife.'"

"quarterlife" is the first network-quality series that was produced first for the Internet. Known for their incisive portrayals of relationships and experience during life's key passages, Herskovitz and Zwick take on the crucial years between 20 and 30 in "quarterlife," when so many of life's important decisions are made. "quarterlife" tells the ongoing stories of six creative people in their twenties. As with Herskovitz and Zwick's earlier series, at the center of "quarterlife" is a commitment to realism and the recognition of universal human themes through the truthful depiction of the way young people speak, work, think, love, argue, and just have fun.

The cast stars Bitsie Tulloch as Dylan ("Lonelygirl15," "Lost," "The West Wing"), Maite Schwartz as Lisa ("Medium," "Dexter," "House of Grimm"), Scott Michael Foster as Jed ("Greek," "The Horrible Flowers"), David Walton as Danny ("Heist," "Cracking Up"), Michelle Lombardo as Debra ("Click," "Entourage," "October Road"), Kevin Christy as Andy ("Love Don't Cost a Thing"), and Barret Swatek as Brittany ("Seventh Heaven," "The 40-Year-Old Virgin").

Starting with Dylan (Tulloch), a young woman whose overly truthful video blog (on quarterlife.com of course) spills the closest secrets of her friends, the show's characters - filmmakers Danny (Walton) and Jed (Foster), actress-bartender Lisa (Schwartz), geek-extraordinaire Andy (Christy), and still-tied-to-her-parents Debra (Lombardo) - chart the sometimes excruciating, sometimes comic, often emotional experiences that comprise coming of age in the 21st century.

"quarterlife" initially launched on MyspaceTV.com and on quarterlife.com in November 2007. quarterlife.com is home to an accompanying social network devoted to facilitating the same coming of age as the series.





  [february 2008]  
S
M
T
W
T
F
S
     


· CRACKING UP (FOX)
· DEXTER (SHOWTIME)
· ENTOURAGE (HBO)
· GREEK (ABC FAMILY)
· HEIST (NBC)
· LOST (ABC)
· MEDIUM (CBS)
· OCTOBER ROAD (ABC)
· QUARTERLIFE (NBC)
· SEVENTH HEAVEN (CW)
· WEST WING, THE (NBC)





[07/14/25 - 02:13 PM]
Lifetime Announces Three New "Ripped from the Headlines" Movies Debuting Saturdays This Fall
Keana Lyn Bastidas, Jon McLaren, Marilu Henner, Brielle Robillard, Sam Trammell, Steve Byers, Ashley Jones, Holly Barrett, Doug Savant, Maggie Lawson, and Courtney Stodden are among the featured talent.

[07/14/25 - 01:10 PM]
Season 10 of the Hit Dating Series "Ready to Love" Returns to Philadelphia as the Journey to Find Love Continues This Summer on OWN
Beginning Friday, August 1 at 8 PM ET/PT on OWN, viewers return to the City of Brotherly Love to reignite the search for lasting love among its most eligible singles.

[07/14/25 - 12:01 PM]
Netflix and MVP's Taylor-Serrano 3 Goes the Distance with Nearly 6 Million Global Viewers
In the US, an estimated AMA of 4.2 million viewers tuned in to the main event (Live+1) according to VideoAmp and Netflix, making it the most-watched professional women's sports event of 2025.

[07/14/25 - 11:01 AM]
Video: "SEC Football: Any Given Saturday" - Official Trailer - Netflix
Follow college football's most elite players and coaches in this unfiltered documentary series that goes behind the scenes of the 2024 SEC season.

[07/14/25 - 11:01 AM]
Hosted by Ken Jeong & Erin Andrews, "99 to Beat" Premieres Wednesday, September 24 Following the Season Four Premiere of "The Floor," Hosted by Rob Lowe
In "99 to Beat," 100 contestants go head-to-head in a range of visually distinctive and hilarious games in an arced competition game show like we've never seen before.

[07/14/25 - 10:01 AM]
Prime Video Announces 2025 San Diego Comic-Con Programming
Featured are beloved returning series including "Gen V," "Upload," "Hazbin Hotel," "The Legend of Vox Machina," and highly anticipated new series like "Helluva Boss," "The Mighty Nein," and "Butterfly."

[07/14/25 - 09:00 AM]
Video: Hulu Reveals Official Trailer for "The Wonderfully Weird World of Gumball"
Additionally, it's been announced that the series will make its franchise-first debut at San Diego Comic-Con on Saturday, July 26.

[07/14/25 - 09:00 AM]
Video: Prime Video Debuts Trailer and Key Art For Spy Thriller "Butterfly," Starring and Executive Produced by Daniel Dae Kim
As previously announced, all six episodes will debut on Wednesday, August 13.

[07/14/25 - 08:15 AM]
Sean Hannity to Host "Wanted: Dead or Alive" on FOX Nation
Set to premiere on Wednesday, July 16, new episodes will be released weekly and tackle the stories of the infamous John Dillinger, Bonnie and Clyde, Baby Face Nelson, and Ma Barker.

[07/14/25 - 08:00 AM]
Gabby Windey Sets Sail as Host of Hulu's New Unscripted Series "Love Overboard"
Step aboard the ultimate luxury yacht, where sexy singles are ready to mix and mingle... and find love.

[07/14/25 - 08:00 AM]
HBO Original "Harry Potter" Television Series Begins Production
The series will debut in 2027 on HBO and HBO Max where it's available, including in upcoming launch markets Germany, Italy, and the UK.

[07/14/25 - 08:00 AM]
Video: Prime Video Releases First-Look Images and Teaser Trailer for Upcoming Psychological Thriller "The Girlfriend"
All six-episodes will be available September 10 exclusively on Prime Video in more than 240 countries and territories around the world.

[07/14/25 - 07:41 AM]
Welcome to Atlanta: FOX Sports Assembles All-Star Cast for MLB's 95th Midsummer Classic
Live from Truist Park, FOX MLB's lead duo of Emmy Award-winning play-by-play announcer Joe Davis and first-ballot Hall of Famer John Smoltz (eight-time All-Star with the Atlanta Braves) reunite in the booth for their fourth All-Star Game together.

[07/14/25 - 07:15 AM]
Prime Video Announces Six Additional Cast for New Original Series "Bloodaxe"
Karlis Arnolds Avots, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte, and Jesper Christensen join the cast of the historical drama.

[07/14/25 - 07:14 AM]
Icon Award, Presenters, Attendees, and Musical Performances Announced for "The 2025 ESPYS Presented by Capital One," Airing Live Wednesday, July 16 at 8pm ET/ 7pm CT on ABC and Streaming on ESPN+
During this year's event, ESPN will honor former WNBA player Diana Taurasi and former USWNT player Alex Morgan with the Icon Award in recognition of their incredible careers and significant impact on the world of sports.