[02/28/08 - 09:27 AM]
NBC Universal's "The More You Know" Launches a New Season of Public Service Announcements with an Expanded Commitment to Environmental Awareness
Mariska Hargitay, Tiki Barber, Jaime Pressly, Masi Oka, Josh Duhamel, Christopher Meloni, Molly Sims and Donald Faison are among the NBC stars participating in the 2008 campaign.

[via press release from NBC]


Mariska Hargitay, Tiki Barber, Jaime Pressly, Masi Oka, Josh Duhamel, Christopher Meloni, Molly Sims and Donald Faison, Among NBC Stars Participating in 2008 Campaign

NEW YORK - February 28, 2008 - NBC Universal's award-winning public service campaign, "The More You Know," kicks off its 19th season on Saturday, March 1 during Law & Order: CI at 8pm ET. This season marks a major departure in both style and format, showcasing a new creative animated design, with an expanded commitment to environmental awareness. NBC stars participating in this year's campaign are: Noah Gray-Cabey, Greg Grunberg, Ali Larter, Masi Oka, Adrian Pasdar, and Sendhil Ramamurthy (Heroes); Jaime Pressly (My Name is Earl); Mariska Hargitay and Christopher Meloni (Law and Order: SVU); Jerome Bettis and Cris Collinsworth (NBC Sports); Linda Cardellini (ER); Josh Duhamel, Molly Sims and James Lesure (Las Vegas); Jesse Martin and Jeremy Sisto (Law & Order); Donald Faison and Sarah Chalke (Scrubs); and Ann Curry and Tiki Barber (NBC News). This year, "The More You Know" family has expanded to include top cable talent: Jeffrey Donovan (Burn Notice, USA), Tim Gunn (Project Runway and Guide To Style, Bravo), Tricia Helfer (Battlestar Galactica, SciFi) and Mar�a Celeste (Al Rojo Vivo con Mar�a Celeste, Telemundo).

This year's "The More You Know" campaign urges viewers to think and act green. The public service announcements provide viewers with helpful tips and empower them to make a difference, as part of NBC Universal's ongoing "Green Is Universal" initiative. The campaign focuses on environmental issues including pollution, global warming and recycling. In addition to eco-awareness, the campaign continues to address important issues such as diversity, drinking and driving and Internet safety.

"The More You Know" is fortunate to have support from returning stars, as well as "first timers," such as Noah Gray-Cabey, Greg Grunberg, Ali Larter, Masi Oka, Adrian Pasdar and Sendhil Ramamurthy from the cast of Heroes. This season also marks the first time the campaign has expanded its reach to include talent from USA, Bravo, SciFi and Telemundo.

In connection with "The More You Know," NBC Universal works closely with a number of non-profit and government agencies, including Environmental Defense, National Center for Missing and Exploited Children, Anti-Defamation League and U.S. Department of Education. Links to each of these agencies' web sites, as well as their toll-free numbers can be found on TheMoreYouKnow.com.


About "The More You Know"

NBC Universal's "The More You Know" is the longest running, most comprehensive network public service campaign in the media landscape. For nearly two decades, the campaign continues to make a difference in communities across the country by raising awareness of important social issues and motivating viewers to take action. Through its on-air public service announcements and website, "The More You Know" reaches more than 52 million viewers each week.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

  [february 2008]  

· ER (NBC)

[03/19/18 - 12:38 PM]
Jonathan and Drew Scott Take Home Reno Rivalry to San Francisco in New Season of HGTV's "Brother vs. Brother: Jonathan vs. Drew"
Set in the San Francisco suburbs, the new six-episode season of HGTV's popular real estate and renovation competition series will be a hyper-test of the twins' reno know-how.

[03/19/18 - 12:00 PM]
Video: TBS Releases New "The Last O.G." Trailer, Series Premieres April 3
Tracy Morgan and Tiffany Haddish star in the new comedy series that Morgan executive produces alongside creator and executive producer Jordan Peele.

[03/19/18 - 11:06 AM]
NBC Orders Sixth Season of Jane Lynch-Hosted "Hollywood Game Night"
A premiere date and a list of celebrities participating in the new season will be announced at a later date.

[03/19/18 - 11:01 AM]
Vanessa and Nick Lachey to Host the "2018 Miss USA(R)" Competition
Said event will air live Monday, May 21 (8:00-10:00 PM ET live/PT tape-delayed) on FOX, from the Hirsch Memorial Coliseum in Shreveport-Bossier, Louisiana.

[03/19/18 - 09:35 AM]
"Bizarre Foods" with Andrew Zimmern Is Taking Off on More Culinary Adventures as Production Begins on the New Season
Production begins this month with a shoot on Hawaii's Big Island.

[03/19/18 - 09:30 AM]
Video: ABC Releases the Pilot Episode of Its Upcoming New Drama "The Crossing"
The debut episode of the new drama is available now for all viewers on ABC.com and the ABC app, for subscribers on Hulu and electronic sell-through platforms, as well as on demand across MVPD and digital MVPD providers.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/19/18 - 08:10 AM]
Stellan Skarsgard and Emily Watson Join Jared Harris in "Chernobyl," Sky and HBO's Series Based on One of the Worst Man-Made Catastrophes in History
The five-part mini-series brings to life the true story of the unprecedented man-made tragedy, and the brave men and women who made incredible sacrifices to save Europe from unimaginable disaster.

[03/19/18 - 07:04 AM]
Video: "Chef's Table: Pastry" - Trailer Debut & Chef Announcement
Launching April 13, "Chef's Table: Pastry" goes inside the lives and kitchens of the world's most renowned international pastry chefs.

[03/19/18 - 05:00 AM]
Video: Trailer - "Adventure Time" Series Finale - Coming Soon
Cartoon Network teases the show's upcoming final installment.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:05 PM]
"Will & Grace" Extends Its Triumphant Return with Season Three Pick-Up
In addition, the network has increased the season two order, which will begin again next fall, from 13 to 18 episodes.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 11:39 PM]
Development Update: Friday, March 16
Updates include: Zachary Knighton latest bound for "Magnum, P.I." at CBS; James Davis to round out NBC's "Friends-in-Law"; and David Tennant to join Jennifer Garner in HBO's "Camping."

[03/16/18 - 12:58 PM]
Paramount Network Presents "It Was Him: The Many Murders of Ed Edwards"
When Wayne Wolfe discovered that infamous serial killer Ed Edwards was his estranged grandfather he became compelled to answer one potentially life-altering question - are killers born, or are they made?