or


[05/20/08 - 11:21 AM]
NBC Universal Cable Has Top Three Entertainment Nets for Ad Recall
In the first quarter, Bravo, SCI FI and USA, took the top positions in General Recall, Brand Recall and Message Recall among all ads to air on each network.

[via press release from NBC]

NBC UNIVERSAL CABLE HAS TOP THREE ENTERTAINMENT NETS FOR AD RECALL

Bravo, SCI FI, USA Top IAG Rankings For General Recall, Brand Recall and Message Recall of Standard Ads

Bravo A Stand Out Among Cable Entertainment Nets for Program Engagement and In Program Placement

NEW YORK � May 20, 2008 � NBC Universal Cable Entertainment today announced findings from IAG Research on ad effectiveness and program engagement. In the first quarter, three NBC Universal Cable nets, Bravo, SCI FI and USA, took the top positions in General Recall, Brand Recall and Message Recall among all ads to air on each network. Additionally, Bravo stood out among entertainment nets in Program Engagement. The announcements were made by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.

"This data validates the strategies we have put into place at the NBC Universal Cable Entertainment networks," said Gaspin. "Our aim is to provide both an effective environment for our advertisers and an engaging consumer experience and we're creating both through our outstanding programming and innovative marketing."

"Our clients are looking for the right environment for their ad messages and the best metrics to demonstrate the return on their investment,' added Steve Mandala, Executive Vice President of Cable Ad Sales, NBC Universal. "Today's data only underscores the value we bring to our advertising partners by connecting their marketing efforts to the unique and distinct brands of our leading cable entertainment networks."

For standard ads, NBC Universal's Bravo, SCI FI and USA took the top three spots in the categories of General Recall, Brand Recall and Message Recall, demonstrating effective environments for advertiser messages. Among cable entertainment nets, Bravo leads by significant margins in Program Engagement and has delivered some of the top In Program Placements, indicating close viewer attention to programming.

This study follows IAG's published report of the most effective product integrations on television for 2007, in which four of the top five product integrations on cable were on Bravo. In all, NBC Universal platforms had eight of the top ten, with the other four on NBC. The integrations were judged most effective based on their positive impact on brand opinion.

The IAG results illustrate a higher ad-impact strategy defined in research studies undertaken by NBC Universal Cable Entertainment, including a study done in coordination with the University of Connecticut and GE's EdgeLab. The EdgeLab study identified ways to increase viewer engagement in the development process that would translate into a higher impact environment for advertisers. In this increasingly competitive ad market, NBC Universal is committed to be at the forefront of developing strategy to improve ROI metrics for advertisers.

Source: IAG data, Measured Nets, 1/1/08 to 3/31/08. Standard Ads includes all non-sports programming, A18-49. Cable Prime: Monday - Sunday 6PM to 12AM.

IAG Definitions:

General Recall: The percentage of exposed viewers that are able to recall the general elements of the ad. General Recall reflects how memorable the ad is.

Brand Recall: The percentage of exposed viewers that recall the name of the brand/product being advertised. Brand Recall reflects how well the advertiser's brand is breaking through to exposed viewers.

Message Recall: The percentage of exposed viewers that recall ad's message. Message Recall reflects how well exposed viewers understand the message of the ad.

Program Engagement: Measures a media platform's ability to deliver an attentive audience to advertiser's commercials.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/26/15 - 02:01 PM]
HBO Sports Is the Fight Fan's Destination for Mayweather-Pacquiao
The blockbuster welterweight unification title showdown is set for Saturday, May 2 from the MGM Grand Garden Arena in Las Vegas.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 06:00 PM]
Ariana Grande, Fifth Harmony and Becky G Among Top Winners at the 2015 Radio Disney Music Awards
"Disney Channel Presents the Radio Disney Music Awards" airs tomorrow night, Sunday, April 26 at 8:00/7:00c on Disney Channel.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.