or


[05/20/08 - 11:21 AM]
NBC Universal Cable Has Top Three Entertainment Nets for Ad Recall
In the first quarter, Bravo, SCI FI and USA, took the top positions in General Recall, Brand Recall and Message Recall among all ads to air on each network.

[via press release from NBC]

NBC UNIVERSAL CABLE HAS TOP THREE ENTERTAINMENT NETS FOR AD RECALL

Bravo, SCI FI, USA Top IAG Rankings For General Recall, Brand Recall and Message Recall of Standard Ads

Bravo A Stand Out Among Cable Entertainment Nets for Program Engagement and In Program Placement

NEW YORK � May 20, 2008 � NBC Universal Cable Entertainment today announced findings from IAG Research on ad effectiveness and program engagement. In the first quarter, three NBC Universal Cable nets, Bravo, SCI FI and USA, took the top positions in General Recall, Brand Recall and Message Recall among all ads to air on each network. Additionally, Bravo stood out among entertainment nets in Program Engagement. The announcements were made by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.

"This data validates the strategies we have put into place at the NBC Universal Cable Entertainment networks," said Gaspin. "Our aim is to provide both an effective environment for our advertisers and an engaging consumer experience and we're creating both through our outstanding programming and innovative marketing."

"Our clients are looking for the right environment for their ad messages and the best metrics to demonstrate the return on their investment,' added Steve Mandala, Executive Vice President of Cable Ad Sales, NBC Universal. "Today's data only underscores the value we bring to our advertising partners by connecting their marketing efforts to the unique and distinct brands of our leading cable entertainment networks."

For standard ads, NBC Universal's Bravo, SCI FI and USA took the top three spots in the categories of General Recall, Brand Recall and Message Recall, demonstrating effective environments for advertiser messages. Among cable entertainment nets, Bravo leads by significant margins in Program Engagement and has delivered some of the top In Program Placements, indicating close viewer attention to programming.

This study follows IAG's published report of the most effective product integrations on television for 2007, in which four of the top five product integrations on cable were on Bravo. In all, NBC Universal platforms had eight of the top ten, with the other four on NBC. The integrations were judged most effective based on their positive impact on brand opinion.

The IAG results illustrate a higher ad-impact strategy defined in research studies undertaken by NBC Universal Cable Entertainment, including a study done in coordination with the University of Connecticut and GE's EdgeLab. The EdgeLab study identified ways to increase viewer engagement in the development process that would translate into a higher impact environment for advertisers. In this increasingly competitive ad market, NBC Universal is committed to be at the forefront of developing strategy to improve ROI metrics for advertisers.

Source: IAG data, Measured Nets, 1/1/08 to 3/31/08. Standard Ads includes all non-sports programming, A18-49. Cable Prime: Monday - Sunday 6PM to 12AM.

IAG Definitions:

General Recall: The percentage of exposed viewers that are able to recall the general elements of the ad. General Recall reflects how memorable the ad is.

Brand Recall: The percentage of exposed viewers that recall the name of the brand/product being advertised. Brand Recall reflects how well the advertiser's brand is breaking through to exposed viewers.

Message Recall: The percentage of exposed viewers that recall ad's message. Message Recall reflects how well exposed viewers understand the message of the ad.

Program Engagement: Measures a media platform's ability to deliver an attentive audience to advertiser's commercials.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/27/16 - 12:00 PM]
"The Strain" Renewed for Fourth and Final Season
"We sincerely thank Carlton Cuse, Guillermo del Toro, Chuck Hogan and their creative team as well as the fantastic cast for three exciting seasons of The Strain," said Nick Grad.

[09/27/16 - 11:32 AM]
National Geographic Channel's Critically Acclaimed "Explorer" Set to Return on November 14 at 10:00 PM ET/PT as a Weekly Series in a New, Re-Imagined Format
Hosted by Richard Bacon, the documentary series will use a mix of intrepid field pieces, roundtable discussions and in-depth interviews in a continuation of the series' legacy of pushing the boundaries of journalism.

[09/27/16 - 10:49 AM]
Lifetime Announces Programming Event on Saturday, November 5 with Premiere of Original Movie, "Who Killed JonBenet?"
The film stars Eion Bailey, Michel Gill, Julia Campbell and Payton Lepinski as JonBenet.

[09/27/16 - 10:00 AM]
Starz Offers Bloody Good Time with Free Sampling of Original Series "Ash vs Evil Dead" Second Season Premiere Episode
A free multiplatform, nationwide sampling of the episode in its entirety will also be available online at Starz.com and through participating U.S. cable, satellite and Telco affiliates as well as participating OTT partners beginning Wednesday, September 28.

[09/27/16 - 09:15 AM]
"Family Time" Season Four Premieres Tues. Oct. 4 at 9:00 p.m. ET on Bounce TV
The series comedically chronicles the lives of the Stallworth family, headed by the dad Tony, a struggling general contractor played by Omar Gooding, and his wife Lisa, an unfulfilled stay-at-home mom portrayed by Angell Conwell.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/27/16 - 07:01 AM]
Video: Netflix Releases Trailer & Key Art for "Justin Timberlake + The Tennessee Kids"
The Netflix Original Film, which premiered at the 2016 Toronto International Film Festival, gives you the best seat in the house for the final show of the 20/20 Experience World Tour at Las Vegas' MGM Grand Garden Arena.

[09/27/16 - 06:58 AM]
Sonar Entertainment Joins with Bavaria Fernsehproduktion and Sky Deutschland to Co-Produce and Distribute Eight-Episode Series "Das Boot"
The new production is set immediately after the events of Wolfgang Petersen's 1981 Oscar-nominated classic anti-war film, one of the most successful German films of all time.

[09/27/16 - 06:12 AM]
Amazon Studios Greenlights Three New Series for Prime Video
"I Love Dick," "Jean-Claude Van Johnson" and "The Tick" are all due next year on the streaming service.

[09/27/16 - 06:09 AM]
Video: Get Ready for "The Crown" - Official Trailer, Key Art and Brand New Images Released
"The Crown" tells the inside story of Queen Elizabeth II's early reign, revealing the personal intrigues, romances, and political rivalries behind the great events that shaped the second half of the 20th Century.

[09/26/16 - 02:07 PM]
More Roadtrips Are on the Way as Great American Country Renews Its Popular Series "Going RV"
Premiering in February 2017, the new 14-episode season follows families who decide to ditch ordinary daily life for an adventure out on the open road.

[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.

[09/26/16 - 11:06 AM]
TNT Orders "Hinges" Pilot from Executive Producer/Writer Janine Sherman Barrois and Executive Producer John Wells
A series that provocatively and humorously dissects middle-class suburbia, "Hinges" follows two sets of neighbors whose lives are dramatically changed in the wake of a scandal that rocks the community.