or


[05/20/08 - 11:21 AM]
NBC Universal Cable Has Top Three Entertainment Nets for Ad Recall
In the first quarter, Bravo, SCI FI and USA, took the top positions in General Recall, Brand Recall and Message Recall among all ads to air on each network.

[via press release from NBC]

NBC UNIVERSAL CABLE HAS TOP THREE ENTERTAINMENT NETS FOR AD RECALL

Bravo, SCI FI, USA Top IAG Rankings For General Recall, Brand Recall and Message Recall of Standard Ads

Bravo A Stand Out Among Cable Entertainment Nets for Program Engagement and In Program Placement

NEW YORK � May 20, 2008 � NBC Universal Cable Entertainment today announced findings from IAG Research on ad effectiveness and program engagement. In the first quarter, three NBC Universal Cable nets, Bravo, SCI FI and USA, took the top positions in General Recall, Brand Recall and Message Recall among all ads to air on each network. Additionally, Bravo stood out among entertainment nets in Program Engagement. The announcements were made by Jeff Gaspin, President and Chief Operating Officer, Universal Television Group.

"This data validates the strategies we have put into place at the NBC Universal Cable Entertainment networks," said Gaspin. "Our aim is to provide both an effective environment for our advertisers and an engaging consumer experience and we're creating both through our outstanding programming and innovative marketing."

"Our clients are looking for the right environment for their ad messages and the best metrics to demonstrate the return on their investment,' added Steve Mandala, Executive Vice President of Cable Ad Sales, NBC Universal. "Today's data only underscores the value we bring to our advertising partners by connecting their marketing efforts to the unique and distinct brands of our leading cable entertainment networks."

For standard ads, NBC Universal's Bravo, SCI FI and USA took the top three spots in the categories of General Recall, Brand Recall and Message Recall, demonstrating effective environments for advertiser messages. Among cable entertainment nets, Bravo leads by significant margins in Program Engagement and has delivered some of the top In Program Placements, indicating close viewer attention to programming.

This study follows IAG's published report of the most effective product integrations on television for 2007, in which four of the top five product integrations on cable were on Bravo. In all, NBC Universal platforms had eight of the top ten, with the other four on NBC. The integrations were judged most effective based on their positive impact on brand opinion.

The IAG results illustrate a higher ad-impact strategy defined in research studies undertaken by NBC Universal Cable Entertainment, including a study done in coordination with the University of Connecticut and GE's EdgeLab. The EdgeLab study identified ways to increase viewer engagement in the development process that would translate into a higher impact environment for advertisers. In this increasingly competitive ad market, NBC Universal is committed to be at the forefront of developing strategy to improve ROI metrics for advertisers.

Source: IAG data, Measured Nets, 1/1/08 to 3/31/08. Standard Ads includes all non-sports programming, A18-49. Cable Prime: Monday - Sunday 6PM to 12AM.

IAG Definitions:

General Recall: The percentage of exposed viewers that are able to recall the general elements of the ad. General Recall reflects how memorable the ad is.

Brand Recall: The percentage of exposed viewers that recall the name of the brand/product being advertised. Brand Recall reflects how well the advertiser's brand is breaking through to exposed viewers.

Message Recall: The percentage of exposed viewers that recall ad's message. Message Recall reflects how well exposed viewers understand the message of the ad.

Program Engagement: Measures a media platform's ability to deliver an attentive audience to advertiser's commercials.





  [may 2008]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/23/17 - 12:27 PM]
E! Goes "Live from the Red Carpet" with Hosts Ryan Seacrest and Giuliana Rancic at the Oscars Sunday, February 26th Starting at 1:30P ET and 10:30A PT
The network's second screen live coverage will include a live, immersive 360 experience utilizing the latest state-of-the-art technology enabling fans to enjoy the red carpet like never before.

[02/23/17 - 12:00 PM]
Matthew Broderick Cast in "Katrina: American Crime Story"
Broderick will portray Federal Emergency Management Agency (FEMA) Director Michael D. Brown, who was in charge of the federal disaster response to Hurricane Katrina.

[02/23/17 - 11:22 AM]
WGN America's "Underground" to Feature Original Song from Executive Producer John Legend, "In America," in Season Two Premiere
By tweeting #UndergroundWGN, fans will automatically unlock a :60, extended version of the trailer that includes the song preview.

[02/23/17 - 11:10 AM]
"Saturday Night Live" Returns with Back-to-Back Shows
Look for Octavia Spencer/Father John Misty on March 4 followed by Scarlett Johansson/Lorde on March 11.

[02/23/17 - 11:03 AM]
History(R) Greenlights Navy Seal Team Six Drama Series "Six" for a Ten Episode Second Season from A+E Studios in Association with Weinstein Television
Two new episodes remain in the current season airing Wednesdays at 10:00/9:00c, with the season one finale airing on Wednesday, March 8.

[02/23/17 - 10:56 AM]
Super Plus Official Plus Delicious - "The Get Down" - New Episodes April 7
Netflix confirms the release date of Part II from the series.

[02/23/17 - 10:29 AM]
"Dateline NBC" Correspondent Keith Morrison Explores Claims of a Wrongful Conviction in Investigation Discovery's Special "Murder in Lehigh Valley"
"This is an incendiary case that continues to provoke passion on both sides," said Morrison.

[02/23/17 - 10:19 AM]
ABC's First-Ever Live Post-Oscars(R) Special, Hosted by "black-ish" Star Anthony Anderson, Airs Sunday, February 26
The Emmy-nominated actor will be joined by "Good Morning America" Co-Anchor Lara Spencer, with special contributors Joe Zee, Yahoo Style's editor-in-chief, and ABC News' Chris Connelly.

[02/23/17 - 09:46 AM]
"Essence Black Women in Hollywood Awards & Gala" Primetime Special to Air on OWN Sunday, March 5
For the past decade, the star-studded celebration has been at the forefront of spotlighting Hollywood's most creative and accomplished African-American female visionaries both in front of the camera and behind the scenes.

[02/23/17 - 09:31 AM]
Starz Announces Highly-Anticipated Original Series "American Gods" to Premiere in the U.S. on Sunday, April 30th at 9PM ET/PT
The series will debut publicly at the festival on March 11 at 11 AM CT at the Vimeo Theater in the Austin Convention Center followed by an extended Q&A moderated by KCRW's Elvis Mitchell.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/23/17 - 08:12 AM]
Rap Legend Rick Ross to Host and Perform at the "2017 MTV Woodies" Music Festival Live from Austin on Thursday, March 16 at 11:00 P.M. ET/PT
Said Ross: "I'm excited to attend SXSW this year. The biggest boss is hosting the 'Woodies' and my album drops March 17. MTV, get ready."

[02/23/17 - 08:04 AM]
Former Mobsters Go Suburban in Oxygen Media's New Docu-Comedy Series "Unprotected" Premiering Tuesday, April 11 at 9PM ET/PT
The series follows the Cantarellas, a boisterous, old-school family that participated in the Federal Witness Protection Program after their testimony led to the conviction of one of the most powerful crime families in the country.