[05/28/08 - 01:24 PM] Discovery Channel's "Shark Week" Returns July 27-August 1, 2008 at 9pm ET/PT The annual event kicks off with the two-hour "MythBusters Shark Special" on Sunday, July 27 at 9:00/8:00c.
[via press release from Discovery]
DISCOVERY CHANNEL'S "SHARK WEEK" RETURNS JULY 27-AUGUST 1, 2008 AT 9PM ET/PT
(Silver Spring, Md.) �- SHARK WEEK, summer television's must-see event, is back for its 21st year on Discovery Channel, from July 27 to August 1, 2008 at 9PM ET/PT.
Cable television's longest-running programming event will kick off Sunday, July 27 at 9PM ET/PT with the MYTHBUSTERS SHARK SPECIAL. This two-hour special follows the MythBusters as they hit the deep blue to take a bite out of shark folklore. Among the myths tackled in this special: Are sharks repelled by magnets? Do dogs attract sharks? Do the vibrations caused by a flapping injured fish attract sharks?
Five premieres in all are scheduled to air during the week including shows hosted by Discovery personalities Les Stroud and Mike Rowe. These programs provide viewers with fascinating facts about sharks and the latest in shark behavior and conservation. As always, viewers can expect stunning images of this diverse species, filmed by some of the world's leading underwater cinematographers.
Last year's SHARK WEEK was watched by 27.2 million viewers (P2+ coverage cume, 6 min qualifier), the most successful SHARK WEEK to date.