Scripps Networks to Syndicate Video Content on AOL
June 18, 2008
Scripps Networks and AOL today announced a partnership to deliver clips from Scripps' portfolio of leading lifestyle content on AOL Video, video.aol.com, and selectively throughout AOL Food, www.food.aol.com, AOL Home, home.aol.com, and Slashfood, www.slashfood.com, later this summer.
"Building our distribution platform with AOL allows a vast audience to sample some of the best our brands have to offer," explains Deanna Brown, president of the interactive group for Scripps Networks. "These short highlights allow our fans an additional access point, and introduce a new audience to our brands as well; the partnership also supports our strategy of growing a wide footprint in the categories of home, food and living."
"AOL Video is the ideal platform for Scripps to extend its lifestyle content to a highly engaged Web audience," said Kevin Conroy, Executive Vice President, AOL. "This partnership underscores our goal of providing consumers with the most comprehensive array of high quality, branded content on the Web, including content from all four major broadcast networks and a myriad of cable networks."
Scripps Networks fans and AOL users can now view program segments from HGTV, Food Network, DIY Network and Fine Living Network by visiting AOL Video's channel tab located on the homepage. In addition, Scripps videos will easily be found through AOL's video search, powered by leading video search engine, Truveo.
Some of the Scripps Networks offerings on AOL Video include highlights from the following shows:
HGTV: Carter Can, Color Splash, Deserving Design, Design on a Dime, House Hunters, I Want That!, and Sleep on It. video.aol.com.
Food Network: Ace of Cakes, Barefoot Contessa, Down Home with the Neelys, Good Eats with Alton Brown, Paula's Home Cooking, and Quick Fix Meals with Robin Miller. video.aol.com.
DIY Network: Amazing Log Homes, Bathroom Renovations, Cool Tools, Desperate Landscapes, Man Caves, Rock Solid, and Sweat Equity. www.video.aol.com.
Fine Living Network: All-Girl Getaways, American Shopper, Great Cocktails, Real Estate Confidential,and Shopping with Chefs. video.aol.com.
About Scripps Networks
Scripps Networks is comprised of the lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming is complemented with an array of broadband video, social media areas and e-commerce components on companion Web sites that attract more than 18 million unique visitors each month.
In addition, Scripps Networks has launched HGTV and Food Network in high definition and is aggressively developing its emerging media platforms for broadband and video on demand. Scripps Networks also acquired popular recipe Web site Recipezaar.com and Incando Corp. in order to deepen its user-generated content capabilities. Scripps Networks' brands collectively are available in more than 175 countries and territories on all seven continents. They also are distributed to more than 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Forces Radio and Television Service.
Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps Networks is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks and interactive media. Scripps operates daily and community newspapers in 17 markets, 10 broadcast TV stations, Scripps Howard News Service, United Media, Shopzilla.com and USwitch. (http://www.scrippsnetworks.com).
AOL(R) is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.